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Why You Need Essential Oils in Your Product Now

Essential oils (EOs), the highly concentrated essences extracted from plants, are experiencing a renaissance. Popular brands are spotlighting EOs in order to appeal to consumers interested in natural products with recognizable ingredient lists, green claims, and wellness benefits. In fact, EOs are so popular it’s projected the global market will reach $11.19 billion by 2022— almost doubling from 2016.

Functional Fragrance is Here

Consumers are taking aromatherapy more seriously as recent studies into the scent-brain connection offer (long suspected) evidence that certain odors create a sense of calm in people. This is good news for fragrance because shoppers want functional products that offer specific health benefits.

With interest in aromatherapy growing, brands are tapping into the trend with popular essential oil claims including stress reduction and improved cognitive function.

Brands tapping into the trend: Valeur Absolue, The Nue Co., Chesapeake Bay, Aveda

What about Safety?

A common misconception is that essential oils are safer than synthetic fragrances. However, many EOs contain contact allergens regulated by European Cosmetics Regulations and must be declared on the product label. When incorporating EOs, it’s important to review the safety and regulatory factors as they relate to your specific product.

Leading brands like Skylar claim to use a combination of non-irritating EOs and synthetic aromas to create clean, hypoallergenic fragrances. The key? Transparency around why your product includes specific ingredients.

Brands tapping into the trend: Skylar, Mrs. Meyer’s, Native, Aesop

How Brands Really Use Essential Oils

“Made with natural essential oils” is one of the hottest product claims today. But what percentage of the formula do EOs make up? It varies by brand and product. Unlike “100% pure essential oils” which are usually too harsh for direct skin contact, trending body oils contain a smaller percentage of EOs.

Major brands like Bath & Body Works scent their products with a blend of essential oils and synthetic aromas. This large olfactive palette enables fragrances impossible to achieve with EOs alone. Meanwhile, trendy clean brands like milk + honey use 100% pure essential oil blends that appeal to savvy consumers seeking all-natural fragrances.

Brands tapping into the trend: Bath & Body Works, Yuni Beauty, Herbivore Botanicals, milk + honey

We created a collection of naturally derived fragrances and essential oil blends using the EOs called out below. Reach out today to try the scents in our Natural Desert Garden.

Petitgrain & Neroli (Fairy Duster)
Eucalyptus, Lavender & Cedar (Lavender Thistle)
Bergamot & Clove (Canary Island Spurge)
Bitter Orange & Coriander (Mojave Blossom)
Lime, Siberian Fir & Frankincense (Mesquite)
Clary Sage, Rosemary & Vetiver (Joshua Tree)
Sage, Tea Tree & Cedar (Wild Sage)
Spearmint & Black Pepper (Ocotillo)

To request samples, email [email protected].

Natural Desert Garden

Due to popular demand we’re excited to announce natural versions of the fragrances in our Desert Garden collection. Inspired by the same delightful flora but made with essential oil blends and naturally derived ingredients.

Fairy Duster – Naturally Derived
This delicate blend captures the lively beauty of the fairy duster wildflower. Grapefruit brightens airy notes of petitgrain, neroli, and mimosa on a base of violet leaves and juicy davana.
Lavender Thistle – Essential Oil Blend
A natural lavender fragrance evoking dry desert air. Eucalyptus breezes cool an herbaceous essential oil heart of purple lavender against shades of earthy patchouli and cedar.
Canary Island Spurge – Naturally Derived
A transparent blend of lush, watery blooms. Top notes of creamy jasmine and tropical gardenia open to a heart of bergamot essential oil on a warm base of cedar and clove.
Mojave Blossom – Naturally Derived
The rich, sticky sweetness of fruits and flowers. Juicy bitter orange essential oil and bright neroli open to a heart of tea and exotic coriander on a base of heady patchouli and davana.
Mesquite – Essential Oil Blend
Notes of coriander and sparkling lime envelop a heart of cool cardamom paired with the green austerity of Siberian fir against a resinous whisper of smoky guaiac and frankincense.
Joshua Tree – Essential Oil Blend
Reminiscent of a sunset against stark desert trees. The warmth of crisp clary sage and rosemary essential oils contrasted against cool geranium on a base of cedar and smoky vetiver.
Wild Sage – Essential Oil Blend
Untamed herbs gathered against the remote landscape. Herbal dalmation sage and tea tree align with the greenness of fresh cilantro above an accord of ylang-ylang, vetiver and cedarwood.
Ocotillo – Naturally Derived
Inspired by the striking blooms of the towering ocotillo cactus. Cooling spearmint soothes a heart of fruity, crimson florals on a base of silky rosewood and sparkling black pepper.
To request samples and set up a meeting with your Sales Representative, e-mail [email protected].

Brands are Capitalizing on the Wellness Movement

Amidst increasing stressors and uncertainty, consumers are looking for products with functional benefits to improve their physical and mental health. Brands like Goop are recognizing that people want to incorporate wellness into every facet of their lives. Read on for 3 of the most influential wellness trends impacting scented products.


Sleep Optimization

Consumers are focused on restful sleep as an important part of promoting overall wellness. Pinterest reports searches for sleep optimization are up by 116%. Enter aromatherapy products with claims around healthy sleep.

Slip’s Sleep Mist says, “when sprayed high into the air, it helps create a calming environment for sleep.” THISWORKS Deep Sleep Breath In Rollerball claims “to help you stay calm through the day and prepare you for a peaceful night’s sleep.”


Restorative Exercise

Restorative workouts like cryotherapy and grounding focus on easing pain and are gaining a cult following in the fitness world. In parallel, personal care brands are promoting products that claim to relieve muscle fatigue.

Indie Lee I-Recover Mind & Body Gel “provides thermogenic comfort for weary muscles and limbs—ideal post-workout.” The Nue Co. recommends using its Magnesium Ease spray “as a sleep aid or post workout to help speed up muscle recovery.”


Healthy Home

For many health-conscious consumers, wellness begins at home. Eco Pulse reports 66% of Millennials are concerned about indoor air quality and demand is growing for “clean” household cleaners.

New products claim to foster the microbiome, the community of microorganisms linked to a healthy immune system, digestion, and inflammation. Aunt Fannie’s Microcosmic cleaners are advertised as “made with the power of probiotics.”


Try our fragrances inspired by the top wellness trends:

Lavender + Patchouli
Vanilla + Cedarwood
Rosewater Vanilla
Lemongrass
Lavender + Chamomile

To request samples, email [email protected]

Superfoods for Beauty, Cleaning, Candles, and More

Products from Four Sigmatic, Zesty Paws, Oli & Carol, and Aunt Fannie’s

As consumers seek products with better-for-you ingredients and functional benefits, brands are introducing superfoods into a variety of unexpected places. The idea is if it’s good for you to eat, then it’s good for your skin, your home, and even your pet.

Superfoods are popular callout ingredients and are inspiring new true-to-nature fragrances. Read on to learn about some of the top trending superfoods.

Products from Kora Organics, Love Beauty and Planet, Village Candle, and GOLDE

Turmeric
Turmeric root continues to rise in popularity due to its reported anti-inflammatory and antioxidant properties. Products such as Love Beauty and Planet’s Turmeric & Tonka Essence Body Wash incorporate turmeric’s warm, vibrant aroma.

Products from Milk Makeup, Pilot, Opalhouse, and Winky Lux

Matcha
Matcha green tea is the latest beverage to trend outside of the food industry. Matcha is advertised as a functional ingredient that detoxifies the body. Milk Makeup’s Matcha Toner names both matcha and kombucha tea as key ingredients.

Products from Volition, Burt’s Bees, Aunt Fannie’s, and dpHUE

Apple Cider Vinegar
Apple cider vinegar (ACV) has gained popularity as a household cleaner and even as a weight loss diet. Products like dpHUE’s Apple Cider Vinegar Hair Rinse embrace, rather than mask, ACV’s natural acidic odor.

Products from Moon Juice, Origins, Demeter Fragrance, and Briogeo

Mushrooms
Mushrooms are gaining a following with consumers looking for natural alternatives. These fungi are even inspiring new fine fragrances like the raw, earthy scent of Demeter’s Mushroom Cologne.

Products from Sweet Chef, Smith & Hawken, Mrs. Meyer’s, and Aveeno

Try our superfood-inspired fragrances:

  • Turmeric
  • Matcha
  • Kombucha
  • Apple Cider Vinegar
  • Leafy Greens

To request samples, email [email protected].

This information was shared as part of Orchidia Fragrance’s monthly TREND WATCH email. To sign up, click here.

Rustic Charm

Farmhouse décor, sometimes called rustic décor, is one of the top home design trends of the year. Loved for its warmth and functional appeal, this streamlined style reminds consumers of a more idyllic time. Our Perfumers interpreted the trend through a collection of fragrances that capture the comfort and simplicity of country living.


Citrus & Sea Salt
Notes of French gray sea salt (“sel gris”) lend a bracing mineral twist to bittersweet white grapefruit against a wash of luxe marine amber for an unusual and unisex seaside blend.


Morning Dew
Dewy spring flowers contrasted against earthy country roads. Ozone and mineral notes lift a garden of soft apple blossom and tulip on a green bed of hyacinth, cyclamen and earthy moss.


Antique Oak
Old meets new in this smooth, polished fragrance. Notes of antique oak wood and cool green cedar leaf are rounded off with a metallic base of gleaming silver and luminous amber.


Peach Tea

A deliciously sweet, feminine blend of summer fruits and flowers. Silky peonies blooming against lush sliced nectarines and white peaches, supported on a base of tea and amber.


Wildflowers

Sunny springtime beauty. Stems of daffodil and jonquil blooms linger over a sensuous base of suede and softly powdered musk, delicately spiced with a warm touch of grated nutmeg.


Sweet Almond Milk

As clean, white and silky as fresh almond milk. White wildflower blossoms and delicately sweet slivered almonds layer a base of creamy bourbon vanilla, tonka, and white musk.


Poplar Tree

Sparkling Italian bergamot illuminates a stately unisex accord of smooth black cottonwood and softly spiced tea leaves, then wanes to a woodsy dry down of sandalwood and amber.


Powder Puff

Evokes the warmth of silky powder on clean skin. Soft, powdery top notes drift to a tender heart of violet and orange blossoms on a comforting, sensual base of sandalwood and musk.


Flannel Sheets

The crisp warmth of flannel on a cold, still night. Notes of clean cotton and wool on a base of white musk and wintry fir, warmed by herbal touches of clove leaf and white thyme.


Strawberry Shortcake

The aroma of homemade luxury. A tart glaze of lemon cream tops sweet, mellow summer berry preserves cooked in tender yellow pound cake with a lingering base of smooth vanilla bean.

To request samples and set up a meeting with your Sales Representative, e-mail [email protected].

The New Definition of Clean

Clean products from Rawbble, RXBAR, Mrs. Meyer’s Clean Day, and Schmidt’s.

Clean product marketing is all about communicating that your product is made the “right” way. And while clean generally means free from unwanted ingredients, the idea is evolving. Clean is impacting every product category and the entire supply chain (not just ingredients). Read on to learn how brands are defining clean now.

Retailers including Whole Foods, Target, Sephora, and DoneGood are self-certifying clean.

Retailers Self-Certify Clean
The clean movement started in food and beverage where Whole Foods pioneered ingredient transparency. Now, retailers in different industries are creating their own programs with visual icons to help conscious consumers identify better-for-you products.

In March, Target announced the new Target Clean symbol which signals to shoppers in-store and online that a product is made without certain screened ingredients. You can view Target’s list of unwanted chemicals on the company’s website. Recently, Target also launched a clean home care brand Everspring.

Similarly, Sephora introduced its own Clean at Sephora program in 2018. Sephora’s clean label icon highlights products made without a list of excluded ingredients. Like Target, Sephora defines clean slightly differently for each product category.

Meanwhile, boutique marketplaces like DoneGood screen for ethical brands. DoneGood offers alternatives for products in almost every category searchable by values including Empowers Workers, Recycled / Upcycled, and Vegan. Their slogan: “Make the world better with every purchase.”

Fragranced products in eco-friendly packaging from Febreze, Enviroscent, Method, and Burt’s Bees.

Clean Beyond Formulation
Today, it’s not just about what’s inside your product that counts. Clean includes sustainably supply chains and eco-friendly packaging

This summer, Starbucks began rolling out a recyclable drink lid that the company says will replace one billion plastic straws per year.

In fashion, women’s clothing company Reformation posts the environmental footprint of every garment on its website and releases an annual sustainability report to consumers.

In personal care, Burt’s Bees packaging uses low-impact plastic and all kit packaging is 100% plastic-free.

Home cleaning brand Method uses recycled plastic for all its bottles and promotes recyclability by selling refill pouches.

Clean Product Claims
We analyzed fragranced products across categories to understand how brands are signaling clean to shoppers. While ingredient standards vary by brand and product, these were the most consistent clean claims:

  • Cruelty-Free (not tested on animals)
  • Recycled and Recyclable Packaging
  • Paraben-free
  • Phthalate-free
  • Natural Fragrance *synthetic fragrances at less than 1% of the total formula often allowed

Youth to the People Superfood Cleanser
100% Vegan ingredients
Cold-pressed extracts
Recyclable packaging
Made in USA
No animal testing
No parabens
No phthalates
No sulfates
Clean at Sephora

 

Everspring All-Purpose Cleaner
91% biobased product
Not tested on animals
Biodegradable formula
Non-toxic to humans when used as directed
Ammonia free
Packaging made with 100% post-consumer recycled plastic

 

 

P.F. Candle Co. Standard Candle
100% natural soy wax
Cotton wick
Phthalate-free
Hand-poured in California

 

 

 

Phlur Eau de Parfum
Formulated without BHT, phenoxyethanol, parabens, phthalates, olycylic and alicyclic musks
Vegan and cruelty-free
Packaging maximizes recycled materials
Clean at Sephora

 

 

Developing Your Clean Fragrance
Whether you’re formulating for clean label products or exploring allergen-free and natural options, we can work with you to develop the right fragrance for your customer. We invite you to try our fragrances inspired by the latest trends in clean:

  • Lavender Sage | All-natural essential oil blend
  • Lemon Mint | All-natural essential oil blend
  • Mandarin Ginger | All-natural essential oil blend
  • Supergreens | Complies with Sephora’s clean standards
  • Kondo | Complies with Sephora’s clean standards
  • Orris Santal | Complies with Sephora’s clean standards

This information was shared as part of Orchidia Fragrance’s monthly TREND WATCH email. To sign up, click here.

How CBD is impacting fragrance – and every product category

You’ve heard about the ingredient generating the most buzz of 2019: cannabidiol (CBD). CBD-infused products are everywhere from mascara to coffee. And amidst national cannabis reform, major retailers are joining the movement. This spring, CVS Health, Walgreens, Rite Aid, GNC, and Ulta Beauty introduced CBD-based offerings. Although the Federal Drug Administration prohibits CBD in food and beverages, Ben & Jerry’s announced its plan to one day sell CBD-infused ice cream. It’s no wonder a new study projects that the U.S. CBD market will reach $20B in sales by 2024. Read on for a quick overview of cannabis ingredients, and the best ways to harness the trend through fragrance.

From left, Sprig, Myaderm, NaturVet, and Origins cannabis-based products.

What is CBD, and does it contain THC?
Cannabidiol (CBD for short) is a chemical derived from the cannabis family. CBD may treat inflammation, insomnia, anxiety and other maladies, but more long-term studies are needed. A common misconception is that CBD contains tetrahydrocannabinol (THC). THC is actually a separate and different derivative of the cannabis plant. Unlike CBD, THC is psychoactive, meaning it affects a person’s mind.

Is hemp the same as CBD?
CBD oil is often conflated with another popular cannabis-based ingredient: hemp oil. However, hemp and CBD are not same. The 2018 Farm Bill legalized hemp (classified as the cannabis plant with less than 0.3% THC). If you’re looking at an ingredient list, CBD oil appears as “cannabidiol,” while hemp oil is listed as “cannabis sativa seed oil.” Kline Group reports that brands can differentiate themselves by using pure CBD oil rather than just hemp seed oil.

From left, HereticFog & Tree, and Herb Essntls cannabis-infused perfumes.

What do CBD products actually smell like?
The explosion of CBD has inspired a new crop of fragrances. And a lot of them don’t have the marijuana odor you might expect.

A number of candles and perfumes marketed with cannabis fragrance stories don’t actually contain cannabis compounds. These inspired-by fragrances range widely from powdery and musky (Boy Smells Kush) to fruity and woody (Fresh Cannabis Santal).

Another category of perfumes and personal care products contain CBD oil or hemp seed oil. Since pure CBD oil doesn’t have much of an odor, brands play up the natural ingredients by adding green and earthy fragrances. Check out Kiehl’s Cannabis Sativa Seed Oil Herbal Concentrate made with hemp oil and Heretic Parfum Dirty Grass with CBD oil.

Overall, our analysis of best-selling cannabis scents confirmed a green earthy commonality. Patchouli, vetiver, and musky notes were especially popular.

These fragrance pyramids represent two different cannabis interpretations on the market.

Are cannabis terpenes the future?
All botanicals (including cannabis) produce terpenes, chemical compounds that determine the way a plant tastes and smells. Perfumers use terpenes as raw materials in their olfactive palette. With relaxing laws around cannabis, brands have started using cannabis derivatives in place of the terpenes traditionally sourced from other vegetation. A prime example: California-based label Fog & Tree uses real cannabis terpenes in its cologne.

Our Recommendations
We’d love to help you tap into the CBD trend through fragrance!

To capture the spirit of CBD, try an inspired-by fragrance:

  • Natural Cannabis-Inspired | All natural. Does not include actual cannabis.
  • Cannabis-Inspired Terpenes | The same terpenes found in cannabis, but sourced from other botanicals. Does not include actual cannabis.

Or, try an on-trend fragrance that’s often featured with CBD:

  • Damask Rose & Oud
  • Smoky Vanilla
  • Lavender Vanilla

To request samples, email [email protected].

Orchidia Fragrances is excited to announce our TREND WATCH email. Each month, we’ll highlight the latest trends and innovations in the fragrance industry. To sign up for Orchidia’s monthly TREND WATCH, click here.

Desert Garden

A collection of eight soulful scents inspired by the untamed and delightful flora that bloom in the arid wilderness.


Ocotillo
Juicy top notes of white peach combine with ripe nectarine to reveal a blend of hibiscus petals and crimson ocotillo flowers. A base of warm sugarcane, crystallized amber, and sweet honey lingers.


Mojave Blossom

The prickly sweetness of wildflowers bursting through rough earth. Aquatic green notes open into a succulent heart of pear, apple and florals, softened by warm musks and tonka leaves.


Canary Island Spurge
A floral composition with an airy character. Lively greenness and marine notes combine over a bouquet of lush florals. Warm amber, white musk, and creamy woods round out the base.


Mesquite
The elegance of a lone tree in the desert. Crisp bergamot and dried black pepper enhanced with fir over smoky wood and dried herbs. The base is a sensual blend of amber, frankincense, and cedar.


Lavender Thistle
Lavender’s herbaceous petals brightened with eucalyptus and sage. Warmth and spice evoke sand. Enriched with woody vetiver and wild patchouli.


Joshua Tree
Warmth radiates across an ocean of sand witnessed by the izote de desierto (desert dagger), also known as the Joshua tree.


Wild Sage
Sage bushes sprawl over a cracked landscape. Dried herbs with light citrus, rich spice, and dry greenness disclose a base of smoky vetiver and amber warmth.


Fairy Duster
Capturing the vibrant, spiky flowers of the fairy duster shrub. Lively citrus and pink peppercorn meet over a bed of sheer florals. Sun-bleached woods, musk, and amber evoke dry desert air.

To request samples and set up a meeting with your Sales Representative, e-mail [email protected].

Co-Creation in Fragrance

Brands invite collaboration with custom scents.
For $2,000 Goest Perfumes will develop a scent just for you. And while that isn’t realistic for most fragrance fans, shoppers expect co-creation. That is, a chance to shape the product and brand experience. Online communities like Into the Gloss (sister blog of Glossier) and fragrance subscription Scentbird are examples. So, how do companies provide adaptable products to the mainstream market? This month we look at examples of fragrance combining– a first step in co-created fragrance.Scented Duos
From food mash-ups to simplified skincare, duos are everywhere. In fragrance, luxury brands share the art and legacy of combining two scents. This spring, Diptyque launched its travel candles in giftwrapped duos. Also, Jo Malone offered its colognes in boxed pairs. Look for these companies talking about #fragrance combining and #scent pairing on social media.Fine Fragrance Sets
Fragrance layering is experiencing a renaissance in the form of collections that mix and match. For example, Gucci launched The Alchemist’s Garden. It layers to create up to 48 combinations. Chanel also encourages us to layer its unisex Les Eaux line. Likewise, indie brand Huda Beauty says its new collection Kayali “…is like nothing you’ve ever seen before, and it allows you to create your own truly unique fragrance identity by layering different scents.” Meanwhile, Ellis Brooklyn introduced a Layering Kit with six scents.Diffuser Technology
Moodo’s Smart Diffuser is a high tech take on fragrance combining. It’s “the only diffuser that allows you to customize scents according to your taste, mood and lifestyle,” according to Moodo. To create a custom home scent, you load the diffuser with up to four scent capsules. Then, you can control the intensity and set a timer from an app on your smartphone.

Co-creation will keep evolving in the world of fragrance. How are you addressing demand for custom products? Want to explore this trend for your next product launch? Contact us at [email protected] today!­­­­

Garry Johnson Joins Orchidia Fragrances as Senior Director of Perfumery

Garry Johnson has joined Orchidia Fragrances as Director of Perfumery. Garry will lead fragrance Research and Development and drive the continued expansion of Orchidia Fragrances in Europe and Asia.

“Garry is an outstanding leader who understands the importance of developing collaborative customer relationships,” said Ross Sprovieri, Executive Vice President of Orchidia Fragrances. “We are thrilled to have him join our team and bring his extensive fragrance knowledge to Orchidia.”

Most recently, Garry worked as Senior Perfumer at Takasago International Corporation, where he developed fragrance technologies in Household, Consumer Products and Fine Fragrance applications for major international clients. Previously, Garry served as Vice President and Chief Perfumer at Robertet Group USA.