Author Archives: Olivia

How Top Beverage Trends are Impacting Fragrance in 2020

Food and fragrance trends often intersect with one industry inspiring the other. Today, we’re seeing classic foods updated with aromatic florals long used in perfumery. Rose ice cream and orange blossom soda satisfy increasingly adventurous consumer tastes.

On the fragrance side, an influx of perfume and personal care launches reference beverages. The trend offers consumers the familiarity of their favorite sip delivered in a novel experience. Read on to learn how fragrance brands are tapping into the top beverage trends.

Specialty Coffee

Cold brew, nitro, and buttered are just some of the gourmet coffees that Americans drink more regularly than ever before. In a 2018 study, Mintel found that millennials consume almost twice as much cold brew coffee as Gen X.
 
With consumer demand for specialty coffee growing, brands in other product segments are seizing the trend. A new wave of perfumes and personal care products feature espresso notes, offering consumers even more ways to incorporate coffee in their daily routine.

Trendsetters: Maison Margiela Replica Coffee Break, Nivea Men Deep Black Carbon Espresso Deodorant Spray, Kush Queen Café Latte CBD Nourishing Bath Bomb

Functional Beverages

Consumers are reaching for ready to drink (RTD) beverages with functional claims such as boosted immunity and improved digestion. Innova Market Insights reports the functional food & beverage category is expected to reach $279 billion by 2025.

Recently, functional beverages have popped up on shelves in personal care aisle. Top brands are releasing hair care products in packaging that mirrors RTD juice associated with wellness. Fittingly, the fruity fragrance blends in these products evoke fresh smoothies.

Trendsetters: Garnier Fructis Smoothing Treat Shampoo, Maui Moisture Heal and Hydrate Plus Shea Butter Conditioner, Be Gentle, Be Kind Matcha + Apple Replenishing Superfood Shampoo

Mocktails

Drink-inspired fragrances continue to be a strong trend across product segments as health-conscious consumers reduce their alcohol consumption. Mintel reports that 45% of millennials would give up alcoholic beverages in order to improve their health.
 
As a result, hard seltzers positioned as healthier alternatives have gained a cult following and non-alcoholic mocktails are on the rise. Like mocktails, aromas based on spirits let consumers indulge in their favorite drink while abstaining from alcohol.

Trendsetters: Coal and Canary Top Knots & Tequila Shots, 18.21 Man Made Wash, Bath and Body Works Peach Bellini Foaming Hand Soap

Try our fragrances inspired by the latest beverage trends.

Paris Café
This rich aroma transports you a seat at a French café, complete with the enticing comforts of roasting coffee and sugared pastries and layered with an accord of fresh vanilla crème.

Top: Rich Roasted Coffee
Middle: Sugared Pastry
Base: Vanilla Crème

Acai Berry Smoothie
Notes of juicy acai blend with lush leafy greens and a mouthwatering infusion of ripened plum and tropical banana, rounded by sweet jasmine and comforting musk.

Top: Banana & Green Notes
Middle: Acai Berry & Jasmine
Base: Musk & Plum

Old Fashioned
Crushed blood orange and botanical bitters swirl amidst velvety layers of bourbon and rose, filled by a background of warm mahogany and amber with just a trace of smoke.

Top: Blood Orange & Botanical Bitters
Middle: Bourbon & Rose
Base: Mahogany, Smoke & Amber

Top Fragrance Trends Driven by Millennials

Millennials are transforming the way brands do business. As the largest and most diverse consumer group, millennials demand transparency, seek authenticity, and embrace individuality. It’s no wonder they’re driving some of the most influential trends in the fragrance industry. Here are the top millennial fragrance trends to keep in mind.

Unique Aromas

Millennials want products tailored to them as an individual— and they don’t want to smell like everyone else. Forbes reports that 23% of consumers would try a more expensive personal care product if it had a unique aroma.

Products with unusual fragrance notes (think saffron, cannabis, and smoke) are meeting this demand. Niche scents will likely continue gaining popularity since, according to NPD Group, millennials curate fragrance wardrobes that reflect their different personalities and moods.

Trendsetters: Clean Reserve Sueded OudNest IndigoBoy Smells Purple Kush

Authentic Stories

From craft beer to reclaimed wood furniture, millennials are choosing products with authentic stories of craftsmanship. Fragrance brands are tapping into the trend by marketing artisan experiences.

A growing number of brands such as Phlur and Henry Rose spotlight the Perfumers who created their fragrances on their websites. And when you shop at Le Labo in-store, the Sales Associate hand-blends the bottle before your eyes.

Trendsetters: Le Labo, Phlur, Henry Rose

Genderless Positioning

As millennials challenge gender stereotypes, brands are breaking away from traditional gender-based fragrance categories in favor of scents designed for all.

Sheer nondescript musky scents like Juliette Has a Gun Not a Perfume and Glossier You appeal to consumers who ultimately want to smell like themselves but better.

Other more complex fragrances such as Byredo’s Super Cedar blend traditionally masculine and feminine notes like vetiver and rose.

Trendsetters: Juliette Has a Gun Not a Perfume, Glossier You, Byredo Super Cedar

Clean & Natural Claims

Compared to previous generations, millennial consumers are focused on leading healthy lifestyles and supporting ecofriendly companies. They choose clean products which often means natural. In fact, 75% of millennial women prefer buying natural products, Grand View Research reports.

Popular natural fragrance claims include “made with essential oils” and “sustainable.” While fragrances made with essential oils can include both synthetic and natural aromas, a growing number of brands use 100% natural scents to appeal to savvy consumers.

Trendsetters: Mrs. Meyer’s, Herbivore Botanicals, Native

Try our fragrances inspired by the latest millennial trends.

Iredale Eau de Parfum
Inspired by the wreckage of the Peter Iredale on the shores of the Pacific Northwest, the essence of smoldering driftwood intermingles with notes of surf and sea. Mineral accords converge with salty brine, flotsam, and ambergris, while hints of balsam fir, peppercorn, and oud suggest the temperate rainforest just off the shoreline.

Top: Sea Salt & Cracked Peppercorn
Middle: Balsam Fir, Ocean Surf & Earth Minerals
Base: Scorched Driftwood, Oud & Ambergris

Brit Royale
A British twist on the classic fougere. Airy top notes of pepper and cardamom meld with the comforts of tea, while elemi and ginger diffuse a peppery warmth throughout the base. A subtle whisper of shaving cream adds a hint of well-groomed charm along with the touch of worn leather luggage blending to aged vetiver wood.

Top: Tea, Pepper & Cardamom
Middle: Leather & Shaving Cream
Base: Elemi, Vetiver & Ginger

Nude Beach
A beachside twist on the skin scent trend. Warm spice notes combine with cool eucalyptus, juicy melon and sheer water lily to evoke the warmth of sun and wet sand on skin, drifting to a sensual base of crushed seashells, musk and amber.

Top: Cardamom & Eucalyptus Leaf
Middle: Melon & Water Lily
Base: Crushed Seashells, Musk & Amber

Vetiver Orris
The tension between earthy and sweet notes fills this fragrance with a sense of mystery. A delicate accord of powder-sweet violet and jasmine opens while myrhh and patchouli radiate on a dark base of orris root and vetiver.

Top: Jasmine & Violet
Middle: Myrhh & Patchouli
Base: Orris Root & Vetiver

Natural Glacier
This all-natural fragrance brings an appealing fruity depth to the cool clean of spearmint in a way that works well in most product types. Notes of fresh-squeezed lime and juicy melon enhance a heart of natural spearmint leaf.

Top: Lime
Middle: Spearmint
Base: Melon

To request samples, email [email protected]

2020 Fragrance Trend Forecast

What’s the next big olfactive trend? We analyzed the latest product releases, market intelligence reports, and social media buzz to predict the top trends that will shape the fragrance industry in 2020 and beyond. Here’s a sneak peek into our curated predictions.


Let’s Talk About Synthetics

Brands are starting to challenge the notion that natural is always better for people and the environment by re-positioning synthetic ingredients as “clean.” Promoting synthetic fragrances as hypoallergenic and sustainable will become a key opportunity to win consumers.

Brands tapping into the trend: Henry Rose, Skylar, Phlur


True to Nature

66% of Americans would try products from a brand that’s new to them if the product is natural, IPSOS reports. Raw earthy scents reflect the movement towards recognizable and natural ingredients.

Brands tapping into the trend: Schmidt’s, Demeter, Febreze


Functional Fragrance

Consumers seeking healthier lifestyles and a better quality of life want functional products with added health benefits. Functional scents with evidence-based claims are the next wave in aromatherapy.

Brands tapping into the trend: Yuni, The Nue Co., Valeur Absolue


To request a copy of the full report, please email [email protected].

Inside the Booming Trend of Philanthropic Products

With the holiday season and #GivingTuesday upon us, we’re looking at how brands and consumers are giving back. Over 70% of Millennials actively consider company values when making a purchase, Forrester reports. On top of this, consumers want products they consider ethically responsible. Top brands are responding by enabling consumers to make a charitable donation through their purchase. Here’s how.


Generating Buzz with Limited Editions

From celebrity-backed ketchup to work boots, charitable limited edition products are trending across categories. Not only do these products drive social media mentions, they give brands the opportunity to test drive a new product or packaging style.

  • Jo Malone is donating 75% of the sales of its special edition Lily of The Valley & Ivy Charity Candle to charities that support people affected by mental health problems.
  • This October, The Better Skin Co. donated 100% of proceeds from its Super Shield Serum to iGoPink, a nonprofit focused on breast cancer awareness and prevention.
  • Kiehl’s donated 100% of the net profits from the sale of its John Legend Rare Earth Mask to Earth Day Network, a global nonprofit that organizes environmental volunteer events.

Empowering Artisans and Communities

Many indie brands incorporate giving in their business model by employing local artisans to make their products. These brands spotlight the positive impact that each purchase has on the lives of real people.

  • Thistle Farms sells natural home and body products made by “women survivors of trafficking, prostitution, and addiction.”
  • Fragrance company Sana Jardin trains and employs women from an indigenous community in Morocco. These women keep 100% of the proceeds from the products they sell.
  • The Soap Co. makes luxury soap-based goods that are all “handcrafted in the UK by people who are blind, disabled or otherwise disadvantaged.”

Championing Nonprofits

A growing number of brands donate a percentage of sales to partnering philanthropic organizations. These products appeal to consumers who want assurance their dollars are going directly towards a noble cause.

  • A portion of every purchase from beauty brand Tatcha goes to Room to Read, a nonprofit that funds girl’s education and literacy in Asia and Africa.
  • Bridgewater Candles donates a portion of its proceeds to Rice Bowls, an organization that provides food to children in orphanages. The brand explains that each candle purchased provides a child with three meals.
  • Lush donates 100% of the price of its Charity Pot lotion to grassroots organizations focused on social justice, animal rights, and environmental protection.

Try our trending fragrances inspired by the spirit of charitable giving this holiday season.

Blue Spruce & Pine
Cardamom
Vanilla Icicles
Lavender & Sage

To request samples, email [email protected]

Why You Need Essential Oils in Your Product Now

Essential oils (EOs), the highly concentrated essences extracted from plants, are experiencing a renaissance. Popular brands are spotlighting EOs in order to appeal to consumers interested in natural products with recognizable ingredient lists, green claims, and wellness benefits. In fact, EOs are so popular it’s projected the global market will reach $11.19 billion by 2022— almost doubling from 2016.

Functional Fragrance is Here

Consumers are taking aromatherapy more seriously as recent studies into the scent-brain connection offer (long suspected) evidence that certain odors create a sense of calm in people. This is good news for fragrance because shoppers want functional products that offer specific health benefits.

With interest in aromatherapy growing, brands are tapping into the trend with popular essential oil claims including stress reduction and improved cognitive function.

Brands tapping into the trend: Valeur Absolue, The Nue Co., Chesapeake Bay, Aveda

What about Safety?

A common misconception is that essential oils are safer than synthetic fragrances. However, many EOs contain contact allergens regulated by European Cosmetics Regulations and must be declared on the product label. When incorporating EOs, it’s important to review the safety and regulatory factors as they relate to your specific product.

Leading brands like Skylar claim to use a combination of non-irritating EOs and synthetic aromas to create clean, hypoallergenic fragrances. The key? Transparency around why your product includes specific ingredients.

Brands tapping into the trend: Skylar, Mrs. Meyer’s, Native, Aesop

How Brands Really Use Essential Oils

“Made with natural essential oils” is one of the hottest product claims today. But what percentage of the formula do EOs make up? It varies by brand and product. Unlike “100% pure essential oils” which are usually too harsh for direct skin contact, trending body oils contain a smaller percentage of EOs.

Major brands like Bath & Body Works scent their products with a blend of essential oils and synthetic aromas. This large olfactive palette enables fragrances impossible to achieve with EOs alone. Meanwhile, trendy clean brands like milk + honey use 100% pure essential oil blends that appeal to savvy consumers seeking all-natural fragrances.

Brands tapping into the trend: Bath & Body Works, Yuni Beauty, Herbivore Botanicals, milk + honey

We created a collection of naturally derived fragrances and essential oil blends using the EOs called out below. Reach out today to try the scents in our Natural Desert Garden.

Petitgrain & Neroli (Fairy Duster)
Eucalyptus, Lavender & Cedar (Lavender Thistle)
Bergamot & Clove (Canary Island Spurge)
Bitter Orange & Coriander (Mojave Blossom)
Lime, Siberian Fir & Frankincense (Mesquite)
Clary Sage, Rosemary & Vetiver (Joshua Tree)
Sage, Tea Tree & Cedar (Wild Sage)
Spearmint & Black Pepper (Ocotillo)

To request samples, email [email protected].

Brands are Capitalizing on the Wellness Movement

Amidst increasing stressors and uncertainty, consumers are looking for products with functional benefits to improve their physical and mental health. Brands like Goop are recognizing that people want to incorporate wellness into every facet of their lives. Read on for 3 of the most influential wellness trends impacting scented products.


Sleep Optimization

Consumers are focused on restful sleep as an important part of promoting overall wellness. Pinterest reports searches for sleep optimization are up by 116%. Enter aromatherapy products with claims around healthy sleep.

Slip’s Sleep Mist says, “when sprayed high into the air, it helps create a calming environment for sleep.” THISWORKS Deep Sleep Breath In Rollerball claims “to help you stay calm through the day and prepare you for a peaceful night’s sleep.”


Restorative Exercise

Restorative workouts like cryotherapy and grounding focus on easing pain and are gaining a cult following in the fitness world. In parallel, personal care brands are promoting products that claim to relieve muscle fatigue.

Indie Lee I-Recover Mind & Body Gel “provides thermogenic comfort for weary muscles and limbs—ideal post-workout.” The Nue Co. recommends using its Magnesium Ease spray “as a sleep aid or post workout to help speed up muscle recovery.”


Healthy Home

For many health-conscious consumers, wellness begins at home. Eco Pulse reports 66% of Millennials are concerned about indoor air quality and demand is growing for “clean” household cleaners.

New products claim to foster the microbiome, the community of microorganisms linked to a healthy immune system, digestion, and inflammation. Aunt Fannie’s Microcosmic cleaners are advertised as “made with the power of probiotics.”


Try our fragrances inspired by the top wellness trends:

Lavender + Patchouli
Vanilla + Cedarwood
Rosewater Vanilla
Lemongrass
Lavender + Chamomile

To request samples, email [email protected]

Superfoods for Beauty, Cleaning, Candles, and More

Products from Four Sigmatic, Zesty Paws, Oli & Carol, and Aunt Fannie’s

As consumers seek products with better-for-you ingredients and functional benefits, brands are introducing superfoods into a variety of unexpected places. The idea is if it’s good for you to eat, then it’s good for your skin, your home, and even your pet.

Superfoods are popular callout ingredients and are inspiring new true-to-nature fragrances. Read on to learn about some of the top trending superfoods.

Products from Kora Organics, Love Beauty and Planet, Village Candle, and GOLDE

Turmeric
Turmeric root continues to rise in popularity due to its reported anti-inflammatory and antioxidant properties. Products such as Love Beauty and Planet’s Turmeric & Tonka Essence Body Wash incorporate turmeric’s warm, vibrant aroma.

Products from Milk Makeup, Pilot, Opalhouse, and Winky Lux

Matcha
Matcha green tea is the latest beverage to trend outside of the food industry. Matcha is advertised as a functional ingredient that detoxifies the body. Milk Makeup’s Matcha Toner names both matcha and kombucha tea as key ingredients.

Products from Volition, Burt’s Bees, Aunt Fannie’s, and dpHUE

Apple Cider Vinegar
Apple cider vinegar (ACV) has gained popularity as a household cleaner and even as a weight loss diet. Products like dpHUE’s Apple Cider Vinegar Hair Rinse embrace, rather than mask, ACV’s natural acidic odor.

Products from Moon Juice, Origins, Demeter Fragrance, and Briogeo

Mushrooms
Mushrooms are gaining a following with consumers looking for natural alternatives. These fungi are even inspiring new fine fragrances like the raw, earthy scent of Demeter’s Mushroom Cologne.

Products from Sweet Chef, Smith & Hawken, Mrs. Meyer’s, and Aveeno

Try our superfood-inspired fragrances:

  • Turmeric
  • Matcha
  • Kombucha
  • Apple Cider Vinegar
  • Leafy Greens

To request samples, email [email protected].

This information was shared as part of Orchidia Fragrance’s monthly TREND WATCH email. To sign up, click here.

The New Definition of Clean

Clean products from Rawbble, RXBAR, Mrs. Meyer’s Clean Day, and Schmidt’s.

Clean product marketing is all about communicating that your product is made the “right” way. And while clean generally means free from unwanted ingredients, the idea is evolving. Clean is impacting every product category and the entire supply chain (not just ingredients). Read on to learn how brands are defining clean now.

Retailers including Whole Foods, Target, Sephora, and DoneGood are self-certifying clean.

Retailers Self-Certify Clean
The clean movement started in food and beverage where Whole Foods pioneered ingredient transparency. Now, retailers in different industries are creating their own programs with visual icons to help conscious consumers identify better-for-you products.

In March, Target announced the new Target Clean symbol which signals to shoppers in-store and online that a product is made without certain screened ingredients. You can view Target’s list of unwanted chemicals on the company’s website. Recently, Target also launched a clean home care brand Everspring.

Similarly, Sephora introduced its own Clean at Sephora program in 2018. Sephora’s clean label icon highlights products made without a list of excluded ingredients. Like Target, Sephora defines clean slightly differently for each product category.

Meanwhile, boutique marketplaces like DoneGood screen for ethical brands. DoneGood offers alternatives for products in almost every category searchable by values including Empowers Workers, Recycled / Upcycled, and Vegan. Their slogan: “Make the world better with every purchase.”

Fragranced products in eco-friendly packaging from Febreze, Enviroscent, Method, and Burt’s Bees.

Clean Beyond Formulation
Today, it’s not just about what’s inside your product that counts. Clean includes sustainably supply chains and eco-friendly packaging

This summer, Starbucks began rolling out a recyclable drink lid that the company says will replace one billion plastic straws per year.

In fashion, women’s clothing company Reformation posts the environmental footprint of every garment on its website and releases an annual sustainability report to consumers.

In personal care, Burt’s Bees packaging uses low-impact plastic and all kit packaging is 100% plastic-free.

Home cleaning brand Method uses recycled plastic for all its bottles and promotes recyclability by selling refill pouches.

Clean Product Claims
We analyzed fragranced products across categories to understand how brands are signaling clean to shoppers. While ingredient standards vary by brand and product, these were the most consistent clean claims:

  • Cruelty-Free (not tested on animals)
  • Recycled and Recyclable Packaging
  • Paraben-free
  • Phthalate-free
  • Natural Fragrance *synthetic fragrances at less than 1% of the total formula often allowed

Youth to the People Superfood Cleanser
100% Vegan ingredients
Cold-pressed extracts
Recyclable packaging
Made in USA
No animal testing
No parabens
No phthalates
No sulfates
Clean at Sephora

 

Everspring All-Purpose Cleaner
91% biobased product
Not tested on animals
Biodegradable formula
Non-toxic to humans when used as directed
Ammonia free
Packaging made with 100% post-consumer recycled plastic

 

 

P.F. Candle Co. Standard Candle
100% natural soy wax
Cotton wick
Phthalate-free
Hand-poured in California

 

 

 

Phlur Eau de Parfum
Formulated without BHT, phenoxyethanol, parabens, phthalates, olycylic and alicyclic musks
Vegan and cruelty-free
Packaging maximizes recycled materials
Clean at Sephora

 

 

Developing Your Clean Fragrance
Whether you’re formulating for clean label products or exploring allergen-free and natural options, we can work with you to develop the right fragrance for your customer. We invite you to try our fragrances inspired by the latest trends in clean:

  • Lavender Sage | All-natural essential oil blend
  • Lemon Mint | All-natural essential oil blend
  • Mandarin Ginger | All-natural essential oil blend
  • Supergreens | Complies with Sephora’s clean standards
  • Kondo | Complies with Sephora’s clean standards
  • Orris Santal | Complies with Sephora’s clean standards

This information was shared as part of Orchidia Fragrance’s monthly TREND WATCH email. To sign up, click here.

How CBD is impacting fragrance – and every product category

You’ve heard about the ingredient generating the most buzz of 2019: cannabidiol (CBD). CBD-infused products are everywhere from mascara to coffee. And amidst national cannabis reform, major retailers are joining the movement. This spring, CVS Health, Walgreens, Rite Aid, GNC, and Ulta Beauty introduced CBD-based offerings. Although the Federal Drug Administration prohibits CBD in food and beverages, Ben & Jerry’s announced its plan to one day sell CBD-infused ice cream. It’s no wonder a new study projects that the U.S. CBD market will reach $20B in sales by 2024. Read on for a quick overview of cannabis ingredients, and the best ways to harness the trend through fragrance.

From left, Sprig, Myaderm, NaturVet, and Origins cannabis-based products.

What is CBD, and does it contain THC?
Cannabidiol (CBD for short) is a chemical derived from the cannabis family. CBD may treat inflammation, insomnia, anxiety and other maladies, but more long-term studies are needed. A common misconception is that CBD contains tetrahydrocannabinol (THC). THC is actually a separate and different derivative of the cannabis plant. Unlike CBD, THC is psychoactive, meaning it affects a person’s mind.

Is hemp the same as CBD?
CBD oil is often conflated with another popular cannabis-based ingredient: hemp oil. However, hemp and CBD are not same. The 2018 Farm Bill legalized hemp (classified as the cannabis plant with less than 0.3% THC). If you’re looking at an ingredient list, CBD oil appears as “cannabidiol,” while hemp oil is listed as “cannabis sativa seed oil.” Kline Group reports that brands can differentiate themselves by using pure CBD oil rather than just hemp seed oil.

From left, HereticFog & Tree, and Herb Essntls cannabis-infused perfumes.

What do CBD products actually smell like?
The explosion of CBD has inspired a new crop of fragrances. And a lot of them don’t have the marijuana odor you might expect.

A number of candles and perfumes marketed with cannabis fragrance stories don’t actually contain cannabis compounds. These inspired-by fragrances range widely from powdery and musky (Boy Smells Kush) to fruity and woody (Fresh Cannabis Santal).

Another category of perfumes and personal care products contain CBD oil or hemp seed oil. Since pure CBD oil doesn’t have much of an odor, brands play up the natural ingredients by adding green and earthy fragrances. Check out Kiehl’s Cannabis Sativa Seed Oil Herbal Concentrate made with hemp oil and Heretic Parfum Dirty Grass with CBD oil.

Overall, our analysis of best-selling cannabis scents confirmed a green earthy commonality. Patchouli, vetiver, and musky notes were especially popular.

These fragrance pyramids represent two different cannabis interpretations on the market.

Are cannabis terpenes the future?
All botanicals (including cannabis) produce terpenes, chemical compounds that determine the way a plant tastes and smells. Perfumers use terpenes as raw materials in their olfactive palette. With relaxing laws around cannabis, brands have started using cannabis derivatives in place of the terpenes traditionally sourced from other vegetation. A prime example: California-based label Fog & Tree uses real cannabis terpenes in its cologne.

Our Recommendations
We’d love to help you tap into the CBD trend through fragrance!

To capture the spirit of CBD, try an inspired-by fragrance:

  • Natural Cannabis-Inspired | All natural. Does not include actual cannabis.
  • Cannabis-Inspired Terpenes | The same terpenes found in cannabis, but sourced from other botanicals. Does not include actual cannabis.

Or, try an on-trend fragrance that’s often featured with CBD:

  • Damask Rose & Oud
  • Smoky Vanilla
  • Lavender Vanilla

To request samples, email [email protected].

Orchidia Fragrances is excited to announce our TREND WATCH email. Each month, we’ll highlight the latest trends and innovations in the fragrance industry. To sign up for Orchidia’s monthly TREND WATCH, click here.

Co-Creation in Fragrance

Brands invite collaboration with custom scents.
For $2,000 Goest Perfumes will develop a scent just for you. And while that isn’t realistic for most fragrance fans, shoppers expect co-creation. That is, a chance to shape the product and brand experience. Online communities like Into the Gloss (sister blog of Glossier) and fragrance subscription Scentbird are examples. So, how do companies provide adaptable products to the mainstream market? This month we look at examples of fragrance combining– a first step in co-created fragrance.Scented Duos
From food mash-ups to simplified skincare, duos are everywhere. In fragrance, luxury brands share the art and legacy of combining two scents. This spring, Diptyque launched its travel candles in giftwrapped duos. Also, Jo Malone offered its colognes in boxed pairs. Look for these companies talking about #fragrance combining and #scent pairing on social media.Fine Fragrance Sets
Fragrance layering is experiencing a renaissance in the form of collections that mix and match. For example, Gucci launched The Alchemist’s Garden. It layers to create up to 48 combinations. Chanel also encourages us to layer its unisex Les Eaux line. Likewise, indie brand Huda Beauty says its new collection Kayali “…is like nothing you’ve ever seen before, and it allows you to create your own truly unique fragrance identity by layering different scents.” Meanwhile, Ellis Brooklyn introduced a Layering Kit with six scents.Diffuser Technology
Moodo’s Smart Diffuser is a high tech take on fragrance combining. It’s “the only diffuser that allows you to customize scents according to your taste, mood and lifestyle,” according to Moodo. To create a custom home scent, you load the diffuser with up to four scent capsules. Then, you can control the intensity and set a timer from an app on your smartphone.

Co-creation will keep evolving in the world of fragrance. How are you addressing demand for custom products? Want to explore this trend for your next product launch? Contact us at [email protected] today!­­­­