Brands are Capitalizing on the Wellness Movement

Amidst increasing stressors and uncertainty, consumers are looking for products with functional benefits to improve their physical and mental health. Brands like Goop are recognizing that people want to incorporate wellness into every facet of their lives. Read on for 3 of the most influential wellness trends impacting scented products.


Sleep Optimization

Consumers are focused on restful sleep as an important part of promoting overall wellness. Pinterest reports searches for sleep optimization are up by 116%. Enter aromatherapy products with claims around healthy sleep.

Slip’s Sleep Mist says, “when sprayed high into the air, it helps create a calming environment for sleep.” THISWORKS Deep Sleep Breath In Rollerball claims “to help you stay calm through the day and prepare you for a peaceful night’s sleep.”


Restorative Exercise

Restorative workouts like cryotherapy and grounding focus on easing pain and are gaining a cult following in the fitness world. In parallel, personal care brands are promoting products that claim to relieve muscle fatigue.

Indie Lee I-Recover Mind & Body Gel “provides thermogenic comfort for weary muscles and limbs—ideal post-workout.” The Nue Co. recommends using its Magnesium Ease spray “as a sleep aid or post workout to help speed up muscle recovery.”


Healthy Home

For many health-conscious consumers, wellness begins at home. Eco Pulse reports 66% of Millennials are concerned about indoor air quality and demand is growing for “clean” household cleaners.

New products claim to foster the microbiome, the community of microorganisms linked to a healthy immune system, digestion, and inflammation. Aunt Fannie’s Microcosmic cleaners are advertised as “made with the power of probiotics.”


Try our fragrances inspired by the top wellness trends:

Lavender + Patchouli
Vanilla + Cedarwood
Rosewater Vanilla
Lemongrass
Lavender + Chamomile

To request samples, email [email protected]

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