Category Archives: Fine Fragrance

Top Fragrance Trends Driven by Millennials

Millennials are transforming the way brands do business. As the largest and most diverse consumer group, millennials demand transparency, seek authenticity, and embrace individuality. It’s no wonder they’re driving some of the most influential trends in the fragrance industry. Here are the top millennial fragrance trends to keep in mind.

Unique Aromas

Millennials want products tailored to them as an individual— and they don’t want to smell like everyone else. Forbes reports that 23% of consumers would try a more expensive personal care product if it had a unique aroma.

Products with unusual fragrance notes (think saffron, cannabis, and smoke) are meeting this demand. Niche scents will likely continue gaining popularity since, according to NPD Group, millennials curate fragrance wardrobes that reflect their different personalities and moods.

Trendsetters: Clean Reserve Sueded OudNest IndigoBoy Smells Purple Kush

Authentic Stories

From craft beer to reclaimed wood furniture, millennials are choosing products with authentic stories of craftsmanship. Fragrance brands are tapping into the trend by marketing artisan experiences.

A growing number of brands such as Phlur and Henry Rose spotlight the Perfumers who created their fragrances on their websites. And when you shop at Le Labo in-store, the Sales Associate hand-blends the bottle before your eyes.

Trendsetters: Le Labo, Phlur, Henry Rose

Genderless Positioning

As millennials challenge gender stereotypes, brands are breaking away from traditional gender-based fragrance categories in favor of scents designed for all.

Sheer nondescript musky scents like Juliette Has a Gun Not a Perfume and Glossier You appeal to consumers who ultimately want to smell like themselves but better.

Other more complex fragrances such as Byredo’s Super Cedar blend traditionally masculine and feminine notes like vetiver and rose.

Trendsetters: Juliette Has a Gun Not a Perfume, Glossier You, Byredo Super Cedar

Clean & Natural Claims

Compared to previous generations, millennial consumers are focused on leading healthy lifestyles and supporting ecofriendly companies. They choose clean products which often means natural. In fact, 75% of millennial women prefer buying natural products, Grand View Research reports.

Popular natural fragrance claims include “made with essential oils” and “sustainable.” While fragrances made with essential oils can include both synthetic and natural aromas, a growing number of brands use 100% natural scents to appeal to savvy consumers.

Trendsetters: Mrs. Meyer’s, Herbivore Botanicals, Native

Try our fragrances inspired by the latest millennial trends.

Iredale Eau de Parfum
Inspired by the wreckage of the Peter Iredale on the shores of the Pacific Northwest, the essence of smoldering driftwood intermingles with notes of surf and sea. Mineral accords converge with salty brine, flotsam, and ambergris, while hints of balsam fir, peppercorn, and oud suggest the temperate rainforest just off the shoreline.

Top: Sea Salt & Cracked Peppercorn
Middle: Balsam Fir, Ocean Surf & Earth Minerals
Base: Scorched Driftwood, Oud & Ambergris

Brit Royale
A British twist on the classic fougere. Airy top notes of pepper and cardamom meld with the comforts of tea, while elemi and ginger diffuse a peppery warmth throughout the base. A subtle whisper of shaving cream adds a hint of well-groomed charm along with the touch of worn leather luggage blending to aged vetiver wood.

Top: Tea, Pepper & Cardamom
Middle: Leather & Shaving Cream
Base: Elemi, Vetiver & Ginger

Nude Beach
A beachside twist on the skin scent trend. Warm spice notes combine with cool eucalyptus, juicy melon and sheer water lily to evoke the warmth of sun and wet sand on skin, drifting to a sensual base of crushed seashells, musk and amber.

Top: Cardamom & Eucalyptus Leaf
Middle: Melon & Water Lily
Base: Crushed Seashells, Musk & Amber

Vetiver Orris
The tension between earthy and sweet notes fills this fragrance with a sense of mystery. A delicate accord of powder-sweet violet and jasmine opens while myrhh and patchouli radiate on a dark base of orris root and vetiver.

Top: Jasmine & Violet
Middle: Myrhh & Patchouli
Base: Orris Root & Vetiver

Natural Glacier
This all-natural fragrance brings an appealing fruity depth to the cool clean of spearmint in a way that works well in most product types. Notes of fresh-squeezed lime and juicy melon enhance a heart of natural spearmint leaf.

Top: Lime
Middle: Spearmint
Base: Melon

To request samples, email [email protected]

Save the Date: Behind the Fragrance 2019

Test your nose and develop your olfactive ability in small groups led by Orchidia Perfumers. This training will teach you how perfumers use fragrance families to build signature fragrances. You will also have the opportunity to create your own fragrance blend in a finished product application.

We’re delighted to offer this training as a complimentary education event.

When and Where: Tuesday, March 26th at Avenue of the Arts Hotel

Click here to RSVP.

Orchidia Visits ScentsAbility

ScentsAbility is an inspiring organization that helps individuals with intellectual and developmental disabilities by providing job training, employment, and supported housing to disabled young adults. Their trainees become part of ScentsAbility’s retail and manufacturing operations.

During the visit, Technical Sales Representative Matt Trotter and Sales Manager Mike Mack gave a fragrance training seminar to the young adults at ScentsAbility. They smelled through several candle fragrances and were taught how to categorize fragrances into different families. They were also taught how to rename a fragrance using their newly learned fragrance categories.

Matt and Mike had a great time working with ScentsAbility’s young adults and were overwhelmed by their respectful, happy, and loving attitude.

Visit scentsability.org to learn more about what they do!

Behind the Fragrance: A Closer Look at Fragrance Families


Join us on Thursday, September 27 for a special fragrance training event!

This complimentary full-day partner education program will be held at the College of DuPage Culinary & Hospitality Center in Glen Ellyn, IL. Behind the Fragrance: A Closer Look at Fragrance Families will be a fully hands on and interactive training teaching six important fragrance families: Floral, Animalic, Citrus, Woody, Herbal, and Green. Upon completion, our partner will gain a better understanding of the six fragrance families and how they are used to create fragrances.

Participants will also have an opportunity to make their own fragrance blends in different applications. To register, please complete the form on our website or contact your local sales representative. Attendance is limited to the first 50 registrants.

Top 10 Men’s and Women’s Fine Fragrances

WOMEN’S FINE FRAGRANCES

Orchidia introduces the 10 hottest female fragrances in today’s market. Slip into these sexy perfumes for women, with fragrances inspired by top designers like Dolce & Gabbana, Gucci and Michael Kors.

Each fragrance has its own feminine personality, from fun and flirty to soft and sophisticated—a perfect collection for your female consumer. She will turn heads out with her girlfriends or build romance with her beloved beau.

Orchidia’s Top 10 Fine Fragrances for Women:

  • Dolce & Gabbana “Light Blue” Type
  • Versace “Bright Crystal” Type
  • Christian Dior “J’adore Eau de Parfum” Type
  • Viktor & Rolf “Flowerbomb” Type
  • Gucci “Guilty” Type
  • Michael Kors “Sexy Amber” Type
  • Coach “Poppy Flower” Type
  • Marc Jacobs “Daisy Dream” Type
  • Giorgio Armani “Sì” Type
  • Clinique “Happy” Type

 

MEN’S FINE FRAGRANCES

Orchidia introduces the top 10 masculine fragrances in today’s market. Provoke temptation through these irresistible colognes for men, with fragrances inspired by top designers like Giorgio Armani, Ralph Lauren, and Issey Miyake.

Each fragrance has its own masculine identity, from bold and burly to classically charming—a perfect collection for your male consumer. These fragrances will command attention, create mystery, and compel those around him.

Orchidia’s Top 10 Fine Fragrances for Men:

  • Giorgio Armani “Acqua Di Gio” Type
  • Burberry “Brit Rhythm” Type
  • Dolce & Gabbana “Intenso” Type
  • Versace “Eros” Type
  • Jean Paul Gaultier “Le Male” Type
  • Christian Dior “Eau Sauvage” Type
  • Ralph Lauren “Polo Red Intense” Type
  • Michael Kors “For Men” Type
  • Aramis “Aramis” Type
  • Issey Miyake “L’eau d’Issey Pour Homme” Type

 

At Orchidia, we have an expert knowledge of perfumery and what’s hot on the market. For a sample or to learn more about our fine fragrance collection, contact us at 888-8-AROMAS or email us at [email protected].

Design for the Environment Fragrances

dfe_posterDesign for the Environment (DfE) is an EPA partnership program that works with companies, such as Orchidia, to reduce risk to human health and minimize environmental impact. Every ingredient in a DfE certified product has been carefully screened by a scientific review team based on hazard and risk information, predictive tools, and expert scientific judgment.

Orchidia is proud of our growing line of DfE certified fragrances for use in industrial and consumer products. It’s just another example of our commitment to the environment and to our customers.

Benefits of DfE Fragrances:

  • DfE labeled products are safer for the health of end users
  • Safer chemicals minimize insurance expenses
  • Environmentally friendly ingredients appeal to eco-conscious consumers
  • Opens new market opportunities

For a sample or to learn more, call us at (888) 8-AROMAS or email us at [email protected].