With limited in-store interaction, brands must change how consumers test new products. This month, The Benchmarking Company conducted a study that found 73% of U.S. women intend to continue buying beauty products online-only even after shelter in place mandates are lifted. For products where fragrance is an integral part of the user experience, brands offer alternatives to testing in person. Here are three ways companies are pushing the trial of new products.
In personal care, regimen kits offer full beauty routines in a smaller size with a lower cost commitment. The Benchmarking Company found 42% of U.S. women currently want regimen kits that meet their specific beauty needs.
In scented products, curated subscription boxes give consumers the flexibility to test a plethora of products from home. Users can even submit their preferences to tailor the products they receive. The Benchmarking Company found 45% of U.S. women want self-curated beauty boxes.
Trial-size sets let customers test several fragrances before committing to a larger size. In candles and fine fragrance, these scents are often designed to combine. For example, Skylar’s Sample Palette encourages shoppers to “use these delightful minis to discover your new signature scent or layer multiple scents to match your mood.”
We caught up with Laura Dembitzer, Director of Marketing & Communications, to discuss how Flavorchem and Orchidia Fragrances are responding to the Covid-19 crisis and what the future holds for the flavor & fragrance Industry.
How has the pandemic affected the demand for flavor and fragrance ingredients?
As restaurants and food service establishments close or limit service, sales of retail grocery items continue to surge. We are experiencing an increase in order volume for flavor and color ingredients to keep up with this rising demand. Retailers are under great pressure to restock cleaning and sanitizing products, a critical public health need. Fragrance is a key ingredient in these products and production is especially critical now to meet the sudden increased consumer and retail demand.
What long-term impacts do you foresee for food and fragranced products?
We will see policy changes across the board. Many of the leading restaurant chains and food delivery platforms in the US have already made changes to their employee benefits and operations, in addition to implementing new sanitation processes. The pandemic will have lasting impacts on consumer behavior and business operations. We are taking a proactive approach to ideating new ways of doing business in a virtual environment to service and support our customers. This will include virtual food demos, tastings, fragrance trainings and innovation sessions.
Practically speaking, can you tell us more about what measures Flavorchem and Orchidia Fragrances are taking to prevent the spread of COVID-19 between workers in plants, warehouses, and other operational facilities?
We implemented a Covid-19 response plan that outlines the company’s preventative measures. A few highlights include sanitizing common touch surfaces like keyboards, door handles, and chairs at least twice during each shift by authorized personnel. As an added safety precaution, we adjusted shifts to provide greater separation of employees. This is meant to allow time for the sanitizers to work and for air exchange. We are extremely grateful to all our dedicated employees who have changed their daily lives to accommodate these shift changes. Contactless drop zones have been designated across our campus for items that need to pass between multiple departments.
If any worker in a plant, warehouse, or other operational facility tests positive for COVID-19, what are you prepared to do to prevent other workers from contracting the virus?
The health and wellness of our employees, customers and partners is our top priority. We are prepared to do whatever is necessary to keep our employees safe and healthy. As long as we are able, our global operations will continue to function even under the most stringent protocols, so we can do our part to keep supply chains open and support essential food and fragrance manufacturing.
As the unprecedented coronavirus (COVID-19) pandemic develops, our top priority at Orchidia Fragrances is the continued safety of our employees, customers, and suppliers. We are closely monitoring the rapidly changing situation and implementing measures to ensure the health of our employees and deliver customer orders safely and on time.
Orchidia Fragrances is functioning at full capacity by instituting a robust operational and sanitation response plan that is reviewed and updated daily based on recommendations from the Centers for Disease Control and Prevention (CDC), federal, state, and local health experts and in accordance with industry best practices. All employees that can work from home have been instructed to do so. We will continue to closely monitor the supply chain and advise customers should we experience any delays in raw materials.
We are proud to meet the needs of our customers who are providing critical household cleaners and disinfectants to retailers and institutions across the country and around the globe. Orchidia Fragrances is ready to help supply ingredients to support the manufacturing and production of existing essential items. If your company needs fragrance ingredients, please email [email protected].
Communication is more important than ever in these times of uncertainty. Additional updates with pertinent information will be provided as the situation changes. We are grateful for your business and support during this challenging time.
Orchidia Fragrances continues to be in contact with our suppliers during the COVID-19 pandemic. Our Purchasing Department has obtained notification that factories in China are showing a rise in activity and there are improvements with transportation. They are also closely monitoring other countries where the number of COVID-19 cases are increasing. Alternate suppliers are being contacted if necessary. Any delays will be reported to our customers as the information is known.
Orchidia Fragrances has cancelled business travel until further notice. Movement between our buildings has been limited and all meetings are being held via phone or video conference. Onsite meetings with outside visitors have been cancelled.
We are providing our employees with guidance from the Centers for Disease Control and Prevention (CDC). They are reminded to stay home if they feel ill. Sanitation frequency of door handles, bathrooms and break areas has been increased. Awareness notices have been posted and emailed to all employees. Social distancing (6 ft) is being practiced in our facilities where possible.
We will continue to communicate any information to our customers during this time as it becomes available.
With the holiday season and #GivingTuesday upon us, we’re looking at how brands and consumers are giving back. Over 70% of Millennials actively consider company values when making a purchase, Forrester reports. On top of this, consumers want products they consider ethically responsible. Top brands are responding by enabling consumers to make a charitable donation through their purchase. Here’s how.
Generating Buzz with Limited Editions
From celebrity-backed ketchup to work boots, charitable limited edition products are trending across categories. Not only do these products drive social media mentions, they give brands the opportunity to test drive a new product or packaging style.
Jo Malone is donating 75% of the sales of its special edition Lily of The Valley & Ivy Charity Candle to charities that support people affected by mental health problems.
This October, The Better Skin Co. donated 100% of proceeds from its Super Shield Serum to iGoPink, a nonprofit focused on breast cancer awareness and prevention.
Kiehl’s donated 100% of the net profits from the sale of its John Legend Rare Earth Mask to Earth Day Network, a global nonprofit that organizes environmental volunteer events.
Empowering Artisans and Communities
Many indie brands incorporate giving in their business model by employing local artisans to make their products. These brands spotlight the positive impact that each purchase has on the lives of real people.
Thistle Farms sells natural home and body products made by “women survivors of trafficking, prostitution, and addiction.”
Fragrance company Sana Jardin trains and employs women from an indigenous community in Morocco. These women keep 100% of the proceeds from the products they sell.
The Soap Co. makes luxury soap-based goods that are all “handcrafted in the UK by people who are blind, disabled or otherwise disadvantaged.”
A growing number of brands donate a percentage of sales to partnering philanthropic organizations. These products appeal to consumers who want assurance their dollars are going directly towards a noble cause.
A portion of every purchase from beauty brand Tatcha goes to Room to Read, a nonprofit that funds girl’s education and literacy in Asia and Africa.
Bridgewater Candles donates a portion of its proceeds to Rice Bowls, an organization that provides food to children in orphanages. The brand explains that each candle purchased provides a child with three meals.
Lush donates 100% of the price of its Charity Pot lotion to grassroots organizations focused on social justice, animal rights, and environmental protection.
Try our trending fragrances inspired by the spirit of charitable giving this holiday season.
Blue Spruce & Pine Cardamom Vanilla Icicles Lavender & Sage
Garry Johnson has joined Orchidia Fragrances as Director of Perfumery. Garry will lead fragrance Research and Development and drive the continued expansion of Orchidia Fragrances in Europe and Asia.
“Garry is an outstanding leader who understands the importance of developing collaborative customer relationships,” said Ross Sprovieri, Executive Vice President of Orchidia Fragrances. “We are thrilled to have him join our team and bring his extensive fragrance knowledge to Orchidia.”
Most recently, Garry worked as Senior Perfumer at Takasago International Corporation, where he developed fragrance technologies in Household, Consumer Products and Fine Fragrance applications for major international clients. Previously, Garry served as Vice President and Chief Perfumer at Robertet Group USA.