With the holiday season and #GivingTuesday upon us, we’re looking at how brands and consumers are giving back. Over 70% of Millennials actively consider company values when making a purchase, Forrester reports. On top of this, consumers want products they consider ethically responsible. Top brands are responding by enabling consumers to make a charitable donation through their purchase. Here’s how.
Generating Buzz with Limited Editions
From celebrity-backed ketchup to work boots, charitable limited edition products are trending across categories. Not only do these products drive social media mentions, they give brands the opportunity to test drive a new product or packaging style.
- Jo Malone is donating 75% of the sales of its special edition Lily of The Valley & Ivy Charity Candle to charities that support people affected by mental health problems.
- This October, The Better Skin Co. donated 100% of proceeds from its Super Shield Serum to iGoPink, a nonprofit focused on breast cancer awareness and prevention.
- Kiehl’s donated 100% of the net profits from the sale of its John Legend Rare Earth Mask to Earth Day Network, a global nonprofit that organizes environmental volunteer events.
Empowering Artisans and Communities
Many indie brands incorporate giving in their business model by employing local artisans to make their products. These brands spotlight the positive impact that each purchase has on the lives of real people.
- Thistle Farms sells natural home and body products made by “women survivors of trafficking, prostitution, and addiction.”
- Fragrance company Sana Jardin trains and employs women from an indigenous community in Morocco. These women keep 100% of the proceeds from the products they sell.
- The Soap Co. makes luxury soap-based goods that are all “handcrafted in the UK by people who are blind, disabled or otherwise disadvantaged.”
A growing number of brands donate a percentage of sales to partnering philanthropic organizations. These products appeal to consumers who want assurance their dollars are going directly towards a noble cause.
- A portion of every purchase from beauty brand Tatcha goes to Room to Read, a nonprofit that funds girl’s education and literacy in Asia and Africa.
- Bridgewater Candles donates a portion of its proceeds to Rice Bowls, an organization that provides food to children in orphanages. The brand explains that each candle purchased provides a child with three meals.
- Lush donates 100% of the price of its Charity Pot lotion to grassroots organizations focused on social justice, animal rights, and environmental protection.
Try our trending fragrances inspired by the spirit of charitable giving this holiday season.
Blue Spruce & Pine
Lavender & Sage
To request samples, email [email protected]