Category Archives: Personal Care

Trendy Beverages Inspire Latest Fragrances

As more product categories overlap, it is no surprise that some of the latest fragrance trends are inspired by the food and beverage category. With rising momentum behind natural and clean label products, consumers continue to seek out food-based beauty and personal care products. Globally, the food-based cosmetics market is expected to grow at a 6% CAGR (2020-2027).

While fragrances play a critical role in the consumer sensory experience, they are also used to position the brand story and highlight key messaging to the consumer. Read on to learn how brands are tapping into food & beverage trends to inspire fragrances across product categories.

Oat Milk in the Spotlight

Surged to popularity as a plant-based milk alternative, oat milk is having its moment as one of the latest alternative milks to take over various product categories, including beauty and personal care. With oats promoted as a health food due to its rich beta-glucan content, oat milk is perceived to have soothing and calming benefits for skin and hair.

Trendsetters: Aveeno Oat Milk Shampoo, Sweet Chef Oat Milk Latte Cleanser, Keys Sage + Oat Milk Candle, Klorane Dry Shampoo with Oat Milk

Matcha Gets a Boost

While matcha tea is already a favorite in many households, this vibrant green powder made by grinding dried Japanese tea leaves surged to popularity due to its health benefits. Known to contain important phytonutrients, matcha has become not only a functional ingredient but also a desired aroma for new product launches. Infusion of matcha-inspired scents are popping up across product categories ranging from skin care to air care.

Trendsetters: DevaCurl Matcha Butter Conditioning Mask, Hey Humans Natural Deodorant Apple Matcha, I DEW CARE Matcha Wash-Off Mask, I DEW CARE Matcha Mood Soothing Wash-Off Mask, Glade Matcha Garden Air Freshener

Kombucha Takes Center Stage

Brands are tapping into the latest fermentation trend not only for their unique taste and benefits, but as inspiration for novel scent creations. Kombucha, a popular fermented tea drink in the functional beverage category, is one of the latest inspirations for fragrances across product categories. This fermented tea is often infused with various fruit flavors and dried herbs to build a unique flavor/fragrance profile. Many brands are infusing kombucha to appeal to consumers seeking more food-based products.

Trendsetters: Love Beauty & Planet Black Tea Kombucha Shampoo, Raw Sugar Foam Hand Wash Rosewater + Kombucha, Fresh Kombucha Facial Essence, NYMN’s Kombucha & Awapuhi Ginger

Try our fragrances inspired by the latest beverage trends!

Oat Milk Sage

Sage adds a subtle aromatic twist to this blend of sweet vanilla oat softened by a base of creamy sandalwood and musk.

Featured EOs: Clary Sage, Lavender

Sweet Pear Matcha

Notes of crisp pear lend a refreshingly fruity top note to the vibrant scents of matcha paired with green tea.

Featured EOs: Clary Sage, Orange

Red Ginger Kombucha

Zesty notes of fresh ginger spice a heart of sheer rosewater and magnolia blended to a soothing black tea base.

Featured EOs: Ginger, Eucalyptus

To request fragrance samples, email [email protected]

2021 Trend & Fragrance Forecast Sneak Preview

Inspiring Trends in the New Reality

The global pandemic disrupted every aspect of our lives including the fragrance industry in more ways than we imagine. As consumers adjust to the new reality, we bring you the top trends that will be most influential shaping the fragrance industry in 2021 and beyond. Here’s a sneak peek into our curated predictions.

Essential Wellness

Holistic wellness and self-care will be a key focus and top of mind for consumers. With stress levels at an all-time high, consumers will shift back to trusted, safe, reliable fragrances for comfort. Consumers find clean, serene fragrances to be both soothing and reassuring.

Trendsetters: Colourpop, CND, Jo Malone

Conscious Fragrance

Consumers will be more deliberate with their spending and seek ethical, transparent, purposeful brands. While animal-derived ingredients have been phased out of perfumery, consumers are now more conscious of vegan fragrances and seeking products that explicitly calls this out. Vegan fragrances will include more woody, warm notes.

Trendsetters: Raw Sugar, Kiko, Otherland

Reimagined Formats

Consumers have become more in tune with the environment and the waterless movement is powering some of the innovation behind solid formats with a reimagined look to captivate audiences. From fine fragrance to personal care products, brands are elevating solids providing opportunities in impactful scent delivery. Brands get playful while layering floral and citrus notes.

Trendsetters: CHANEL, Garnier, Diptyque

Sample Our Latest Fragrances

Luminous Tranquility

An opening of bright citrus infuses with notes of white tea and sheer florals for a relaxed botanical feel, rounded by comforting layers of clean musk.

Top: Citrus Notes
Middle: White Tea, Muguet & Linden Blossom
Base: Sheer Musk

Embers & Ash

Notes of forest fir balsam and rich spices radiate over a cozy base of musk and warm sandalwood enveloped by the subtle sweetness of brown sugar.

Top: Fir Needle Essential Oil, Cinnamon & Black Pepper
Middle: White Florals & Fir Balsam
Base: Musk, Sandalwood & Brown Sugar

Peony & Pamplemousse

Notes of bitter orange and pink pamplemousse add a lively citrus tartness to a heart of garden peony wrapped in warm musk and amber.

Top: Bitter Orange
Middle: Peony & Pink Pamplemousse
Base: Amber & Musk

To request a copy of the 2021 Fragrance Forecast, please email [email protected]

Essential Oils Represent Major Growth for Brands

The clean and natural movement put the spotlight on essential oils and now amidst the global pandemic, products featuring EOs are surging in popularity. From fine fragrance to all-purpose cleaners, the global essential oil market is expected to reach USD 14.1 Billion by 2026, growing at a compound annual growth rate (CAGR) of 9.3% from 2020 to 2027 according to Facts & Factors.

EOs in Air Care

Major household brands like Air Wick started incorporating EOs into their products, promoting a “relaxing workspace or a peaceful home environment” with a variety of fragrances made from essential oils. Meanwhile, trendy brands like Wndrmade use a complex blend of 100% pure, wild, and organic essential oils that appeal to mindful consumers seeking all-natural fragrances and EO classics.

Trendsetters: Air Wick Vanilla & Pink Papaya Scented Oil, Wndrmade PCHL Candle, Project 62 Neroli Ylang Ylang + Eucalyptus Room Spray

EOs in Personal Care

Personal care brands are harnessing the power of plant actives and aromatherapy benefits in new product launches. Public Goods, a direct-to-consumer brand, offers personal care products “powered by a blend of essential oils to nourish and cleanse your hair [and skin], rather than using harsh detergents and chemicals that will strip and erode it.” Taos Aer’s artisanal essential oil deodorant scents are made with 100% naturally-derived ingredients that “honor your body with integrity, reliable performance, and clean formulations.”

Trendsetters: Public Goods Shampoo, Taos Aer Palo Santo Blood Orange Deodorant, Jo Malone Lavenderland

EOs in Home Care

Laundry detergents, all-purpose cleaners, and even hand soaps are utilizing essential oils, with 39.8% of essential oils ending up in home use applications according to Grand View Research. The inclusion of essential oils is typically accompanied by suggested aromatherapy benefits. The most popular essential oil, orange oil, now accounts for approximately 23% of the essential oil market by volume according to Trusted Business Insights.

Trendsetters: Gain with Essential Oils, Humble Suds All Purpose Cleaner, Young Living Lushious Lemon Foaming Hand Soap

Try these fragrances infused with essential oils from our new hand soap collection!

Orange Citrus Fragrance

Energizing citrus notes and garden geranium warmed with a spicy undercurrent of ginger.

Featured EOs: Lemon, Ginger, Orange, Coriander, Geranium, Bergamot

Eucalyptus Mint Green Tea Fragrance

An herbal medley of spearmint, eucalyptus and sage infuses green tea with a sense of spa-like relaxation

Featured EOs: Cornmint, Eucalyptus, Spearmint, Sage, Peppermint, Clove Leaf, Bergamot, Lavender, Geranium, Basil

Cherry Blossom Fragrance

Dewy notes of effervescent pink cherry blossom and crisp apple warmed with amber woods

Featured EOs: Orange, Ylang Ylang

To request samples, email [email protected]

Leading Brands Promote Sustainability

Climate change is a top concern of millennial consumers even during the COVID-19 pandemic. As consumers increasingly pay attention to their individual ecological footprints, companies are introducing sustainable formulas and packaging. Here’s a look at the top eco-friendly trends in scented products.

Going Waterless

Mintel reports that consumer demand for water-conscious beauty is growing. In response, personal care brands are releasing water-free products and offerings that do not require water. Procter & Gamble’s Waterless hair care collection aims to “help people of all hair types and textures get great hair without having to use water.”

Trendsetters: Waterless, Pantene Pro-V Waterless, Ethique

Recycled & Recyclable

New and established brands are investing in post-consumer recycled plastic containers designed to be recycled after use. In fact, the global post-consumer recycled plastics market is projected to reach 18.8 billion by 2025, growing at a CAGR of 8.3% from 2020 to 2025, reports MarketsandMarkets.

Trendsetters: Seventh Generation, Method, Burt’s Bees

Biodegradable Paper

More brands are using biodegradable paper packaging to cut down on plastic waste. For example, By Rosie Jane candles are “packaged in 100% recyclable materials” and Native’s Plastic Free Deodorant “is made from paperboard and ships in a 100% recycled paper mailer.”

Trendsetters: By Rosie Jane, Native, Seed Phytonutrients

Try these fragrances inspired by trending sustainable products.

Cozy Gingersnap Fragrance
This confection of freshly-grated ginger and vanilla is warmed by hints of bright, peppery juniper berry and cozy kitchen spices.
Top: Juniper Berry
Middle: Ginger & Clove
Base: Cinnamon & Vanilla

Yuzu Lemongrass Fragrance
Notes of lemongrass and kumquat add a clean citrus sparkle to this refreshing yuzu scent over a zesty touch of ginger.
Top: Lemongrass
Middle: Yuzu & Kumquat
Base: Ginger

Tropical Fig Fragrance
Notes of creamy fig and tropical gardenia exude down-to-earth luxury and warmth against a sophisticated
amber backdrop.
Top: Fig
Middle: Gardenia
Base: Amber

To request samples, email [email protected]

Autumn Aromas

As the weather cools, new fragrances bring warmth to scented products. Here’s what we’re smelling across seasonal and limited-edition releases this fall.

Earthy Citrus

Herbal and woody notes add earthy complexity to citrus scents. White Barn describes its Fall Citrus Harvest fragrance as “a golden, earthy blend of zesty lemon, mint leaves and thyme.”

Trendsetters: White Barn Fall Citrus Harvest Gentle Foaming Hand Soap, Yankee Candle Fallen Leaves Candle, Lush Bat Art Bath Bomb

Dark Florals

Brands offer a seductive take on floral scents for fall and winter, blending strong florals with spicy and woody notes. Sana Jardin’s Jaipur Chant and Victoria’s Secret Lotus Desire mean to evoke an evening garden.

Trendsetters: Mrs. Meyer’s Mum Multisurface Cleaner, Victoria’s Secret Lotus Desire Fragrant Moisturizing Body Lotion, Sana Jardin Jaipur Chant

Pumpkin Latte

The pumpkin spice latte trend is still going strong. Inspired by the beloved fall beverage, fragrances combine notes of creamy vanilla, fall spices, and of course pumpkin.

Trendsetters: Bath & Body Works Marshmallow Pumpkin Latte Gentle Foaming Hand Soap, Voluspa Spiced Pumpkin Latte Home Ambiance, Nest Pumpkin Chai Candle

To request samples, email [email protected]

Top Fragrance Trends Driven by Millennials

Millennials are transforming the way brands do business. As the largest and most diverse consumer group, millennials demand transparency, seek authenticity, and embrace individuality. It’s no wonder they’re driving some of the most influential trends in the fragrance industry. Here are the top millennial fragrance trends to keep in mind.

Unique Aromas

Millennials want products tailored to them as an individual— and they don’t want to smell like everyone else. Forbes reports that 23% of consumers would try a more expensive personal care product if it had a unique aroma.

Products with unusual fragrance notes (think saffron, cannabis, and smoke) are meeting this demand. Niche scents will likely continue gaining popularity since, according to NPD Group, millennials curate fragrance wardrobes that reflect their different personalities and moods.

Trendsetters: Clean Reserve Sueded Oud, Nest Indigo, Boy Smells Purple Kush

Authentic Stories

From craft beer to reclaimed wood furniture, millennials are choosing products with authentic stories of craftsmanship. Fragrance brands are tapping into the trend by marketing artisan experiences.

A growing number of brands such as Phlur and Henry Rose spotlight the Perfumers who created their fragrances on their websites. And when you shop at Le Labo in-store, the Sales Associate hand-blends the bottle before your eyes.

Trendsetters: Le Labo, Phlur, Henry Rose

Genderless Positioning

As millennials challenge gender stereotypes, brands are breaking away from traditional gender-based fragrance categories in favor of scents designed for all.

Sheer nondescript musky scents like Juliette Has a Gun Not a Perfume and Glossier You appeal to consumers who ultimately want to smell like themselves but better.

Other more complex fragrances such as Byredo’s Super Cedar blend traditionally masculine and feminine notes like vetiver and rose.

Trendsetters: Juliette Has a Gun Not a Perfume, Glossier You, Byredo Super Cedar

Clean & Natural Claims

Compared to previous generations, millennial consumers are focused on leading healthy lifestyles and supporting ecofriendly companies. They choose clean products which often means natural. In fact, 75% of millennial women prefer buying natural products, Grand View Research reports.

Popular natural fragrance claims include “made with essential oils” and “sustainable.” While fragrances made with essential oils can include both synthetic and natural aromas, a growing number of brands use 100% natural scents to appeal to savvy consumers.

Trendsetters: Mrs. Meyer’s, Herbivore Botanicals, Native

Try our fragrances inspired by the latest millennial trends.

Iredale Eau de Parfum
Inspired by the wreckage of the Peter Iredale on the shores of the Pacific Northwest, the essence of smoldering driftwood intermingles with notes of surf and sea. Mineral accords converge with salty brine, flotsam, and ambergris, while hints of balsam fir, peppercorn, and oud suggest the temperate rainforest just off the shoreline.

Top: Sea Salt & Cracked Peppercorn
Middle: Balsam Fir, Ocean Surf & Earth Minerals
Base: Scorched Driftwood, Oud & Ambergris

Brit Royale
A British twist on the classic fougere. Airy top notes of pepper and cardamom meld with the comforts of tea, while elemi and ginger diffuse a peppery warmth throughout the base. A subtle whisper of shaving cream adds a hint of well-groomed charm along with the touch of worn leather luggage blending to aged vetiver wood.

Top: Tea, Pepper & Cardamom
Middle: Leather & Shaving Cream
Base: Elemi, Vetiver & Ginger

Nude Beach
A beachside twist on the skin scent trend. Warm spice notes combine with cool eucalyptus, juicy melon and sheer water lily to evoke the warmth of sun and wet sand on skin, drifting to a sensual base of crushed seashells, musk and amber.

Top: Cardamom & Eucalyptus Leaf
Middle: Melon & Water Lily
Base: Crushed Seashells, Musk & Amber

Vetiver Orris
The tension between earthy and sweet notes fills this fragrance with a sense of mystery. A delicate accord of powder-sweet violet and jasmine opens while myrhh and patchouli radiate on a dark base of orris root and vetiver.

Top: Jasmine & Violet
Middle: Myrhh & Patchouli
Base: Orris Root & Vetiver

Natural Glacier
This all-natural fragrance brings an appealing fruity depth to the cool clean of spearmint in a way that works well in most product types. Notes of fresh-squeezed lime and juicy melon enhance a heart of natural spearmint leaf.

Top: Lime
Middle: Spearmint
Base: Melon

To request samples, email [email protected]

Seasonal Favorites

Discover fragrances crafted to uplift a special time of year. Presenting our curated selection of trending scents to inspire your next seasonal launch in air care and personal care.

Fall-Winter


Champagne Pop ORC 1900129
A crisp celebration. Iced champagne and juicy tangerines sparkle over a heart of candied berries, with traces of sheer musk.


Tuxedo ORC 1900103
An herbal-woody fragrance with notes of fresh Clary sage, tonka beans and sandalwood.


Holiday Vanilla ORC 1900162
Celebrate the season with a warming blend of rich vanilla, toasted marshmallows and buttery caramel.


Wintertime ORC 1900052
Captures a radiant fireplace on an icy day. Clove and citrus notes warmed with fresh-cut wood, amber sap, and musk.


Maple Hotcakes ORC 1900086
Vermont maple syrup flows over buttermilk pancakes with a hint of spice. A sweet delight.


Wintry Woodland ORC 1900137
A dazzling blend of warm amber and white musk, complimented by notes of fresh-cut cedar, rich sandalwood, and sweet vanilla bean.


Frozen Cranberry ORC 1900106
Tart cranberry enhanced with juicy McIntosh Red apple, tonka bean, and lustrous woods.


Bonfire Donut ORC 1900053
A gourmand treat. Buttery vanilla cake roasted over a cedarwood flame and dusted with powdered sugar.


Creamy Hot Cocoa ORC 1900109
Comforting and sweet. Roasted hazelnuts dipped in melted chocolate, with vanilla marshmallows and a touch of berries and cream.


Fresh Fir ORC 1900121
Pine with an adventurous character. Dewy eucalyptus meets fresh Siberian fir and Frasier fir needles wrapped in white oak.

Spring-Summer


Bubbly Peach ORC 1900142
Effervescent peach with a grapefruit citrus accord. A green floral heart unfurls into a delectable base of vanilla, powdered sugar, and white musk.


Cactus Blooms ORC 1900122
The prickly cactus in bloom. Green flower petals, ripe pear and Fuji apple, warmed with coconut and musk.


French Cuffs ORC 1900135
A citrus-herbal blend with universal appeal. This sophisticated fragrance showcases notes of bergamot and lavender.


Mineral Spa ORC 1900144
Soothing and bright. Sparkling citrus, juicy melon and refreshing mineral water open into a heart of herbaceous lavender, rose, and lily, over a warm base of golden amber and sheer musk.


Azure Waters ORC 1900134
The white sand and crystal-clear waters of a private cove captured through scent. Crisp ocean breezes and juicy pineapple meld with muguet and rose over a warm base of mossy driftwood, white musk, and rich amber.


Mango Pineapple ORC 1900087
A tropical medley of sweet pineapple, juicy mango, white florals and sheer musk.

To request samples and set up a meeting with your Sales Representative, e-mail [email protected].

Save the Date: Behind the Fragrance 2019

Test your nose and develop your olfactive ability in small groups led by Orchidia Perfumers. This training will teach you how perfumers use fragrance families to build signature fragrances. You will also have the opportunity to create your own fragrance blend in a finished product application.

We’re delighted to offer this training as a complimentary education event.

When and Where: Tuesday, March 26th at Avenue of the Arts Hotel

Click here to RSVP.

Orchidia Visits ScentsAbility

ScentsAbility is an inspiring organization that helps individuals with intellectual and developmental disabilities by providing job training, employment, and supported housing to disabled young adults. Their trainees become part of ScentsAbility’s retail and manufacturing operations.

During the visit, Technical Sales Representative Matt Trotter and Sales Manager Mike Mack gave a fragrance training seminar to the young adults at ScentsAbility. They smelled through several candle fragrances and were taught how to categorize fragrances into different families. They were also taught how to rename a fragrance using their newly learned fragrance categories.

Matt and Mike had a great time working with ScentsAbility’s young adults and were overwhelmed by their respectful, happy, and loving attitude.

Visit scentsability.org to learn more about what they do!

Behind the Fragrance: A Closer Look at Fragrance Families


Join us on Thursday, September 27 for a special fragrance training event!

This complimentary full-day partner education program will be held at the College of DuPage Culinary & Hospitality Center in Glen Ellyn, IL. Behind the Fragrance: A Closer Look at Fragrance Families will be a fully hands on and interactive training teaching six important fragrance families: Floral, Animalic, Citrus, Woody, Herbal, and Green. Upon completion, our partner will gain a better understanding of the six fragrance families and how they are used to create fragrances.

Participants will also have an opportunity to make their own fragrance blends in different applications. To register, please complete the form on our website or contact your local sales representative. Attendance is limited to the first 50 registrants.