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How CBD is impacting fragrance – and every product category

You’ve heard about the ingredient generating the most buzz of 2019: cannabidiol (CBD). CBD-infused products are everywhere from mascara to coffee. And amidst national cannabis reform, major retailers are joining the movement. This spring, CVS Health, Walgreens, Rite Aid, GNC, and Ulta Beauty introduced CBD-based offerings. Although the Federal Drug Administration prohibits CBD in food and beverages, Ben & Jerry’s announced its plan to one day sell CBD-infused ice cream. It’s no wonder a new study projects that the U.S. CBD market will reach $20B in sales by 2024. Read on for a quick overview of cannabis ingredients, and the best ways to harness the trend through fragrance.

From left, Sprig, Myaderm, NaturVet, and Origins cannabis-based products.

What is CBD, and does it contain THC?
Cannabidiol (CBD for short) is a chemical derived from the cannabis family. CBD may treat inflammation, insomnia, anxiety and other maladies, but more long-term studies are needed. A common misconception is that CBD contains tetrahydrocannabinol (THC). THC is actually a separate and different derivative of the cannabis plant. Unlike CBD, THC is psychoactive, meaning it affects a person’s mind.

Is hemp the same as CBD?
CBD oil is often conflated with another popular cannabis-based ingredient: hemp oil. However, hemp and CBD are not same. The 2018 Farm Bill legalized hemp (classified as the cannabis plant with less than 0.3% THC). If you’re looking at an ingredient list, CBD oil appears as “cannabidiol,” while hemp oil is listed as “cannabis sativa seed oil.” Kline Group reports that brands can differentiate themselves by using pure CBD oil rather than just hemp seed oil.

From left, HereticFog & Tree, and Herb Essntls cannabis-infused perfumes.

What do CBD products actually smell like?
The explosion of CBD has inspired a new crop of fragrances. And a lot of them don’t have the marijuana odor you might expect.

A number of candles and perfumes marketed with cannabis fragrance stories don’t actually contain cannabis compounds. These inspired-by fragrances range widely from powdery and musky (Boy Smells Kush) to fruity and woody (Fresh Cannabis Santal).

Another category of perfumes and personal care products contain CBD oil or hemp seed oil. Since pure CBD oil doesn’t have much of an odor, brands play up the natural ingredients by adding green and earthy fragrances. Check out Kiehl’s Cannabis Sativa Seed Oil Herbal Concentrate made with hemp oil and Heretic Parfum Dirty Grass with CBD oil.

Overall, our analysis of best-selling cannabis scents confirmed a green earthy commonality. Patchouli, vetiver, and musky notes were especially popular.

These fragrance pyramids represent two different cannabis interpretations on the market.

Are cannabis terpenes the future?
All botanicals (including cannabis) produce terpenes, chemical compounds that determine the way a plant tastes and smells. Perfumers use terpenes as raw materials in their olfactive palette. With relaxing laws around cannabis, brands have started using cannabis derivatives in place of the terpenes traditionally sourced from other vegetation. A prime example: California-based label Fog & Tree uses real cannabis terpenes in its cologne.

Our Recommendations
We’d love to help you tap into the CBD trend through fragrance!

To capture the spirit of CBD, try an inspired-by fragrance:

  • Natural Cannabis-Inspired | All natural. Does not include actual cannabis.
  • Cannabis-Inspired Terpenes | The same terpenes found in cannabis, but sourced from other botanicals. Does not include actual cannabis.

Or, try an on-trend fragrance that’s often featured with CBD:

  • Damask Rose & Oud
  • Smoky Vanilla
  • Lavender Vanilla

To request samples, email [email protected].

Orchidia Fragrances is excited to announce our TREND WATCH email. Each month, we’ll highlight the latest trends and innovations in the fragrance industry. To sign up for Orchidia’s monthly TREND WATCH, click here.

Co-Creation in Fragrance

Brands invite collaboration with custom scents.
For $2,000 Goest Perfumes will develop a scent just for you. And while that isn’t realistic for most fragrance fans, shoppers expect co-creation. That is, a chance to shape the product and brand experience. Online communities like Into the Gloss (sister blog of Glossier) and fragrance subscription Scentbird are examples. So, how do companies provide adaptable products to the mainstream market? This month we look at examples of fragrance combining– a first step in co-created fragrance.Scented Duos
From food mash-ups to simplified skincare, duos are everywhere. In fragrance, luxury brands share the art and legacy of combining two scents. This spring, Diptyque launched its travel candles in giftwrapped duos. Also, Jo Malone offered its colognes in boxed pairs. Look for these companies talking about #fragrance combining and #scent pairing on social media.Fine Fragrance Sets
Fragrance layering is experiencing a renaissance in the form of collections that mix and match. For example, Gucci launched The Alchemist’s Garden. It layers to create up to 48 combinations. Chanel also encourages us to layer its unisex Les Eaux line. Likewise, indie brand Huda Beauty says its new collection Kayali “…is like nothing you’ve ever seen before, and it allows you to create your own truly unique fragrance identity by layering different scents.” Meanwhile, Ellis Brooklyn introduced a Layering Kit with six scents.Diffuser Technology
Moodo’s Smart Diffuser is a high tech take on fragrance combining. It’s “the only diffuser that allows you to customize scents according to your taste, mood and lifestyle,” according to Moodo. To create a custom home scent, you load the diffuser with up to four scent capsules. Then, you can control the intensity and set a timer from an app on your smartphone.

Co-creation will keep evolving in the world of fragrance. How are you addressing demand for custom products? Want to explore this trend for your next product launch? Contact us at [email protected] today!­­­­

White Paper: Natural Fragrances in Laundry Care

Current Laundry Market: Fragrances and Practices
The Holy Grail of fragrance in laundry products is to effectively deliver the product’s aroma to dry clothes. However, because fragrances are a complex mixture of natural and/or synthetic chemicals of varying volatilities, this goal has proven to be difficult to achieve. The active movement and wide surface area of the wash cycle in combination with heat and motion in the dryer drives off the more volatile, smaller molecules of the top and middle notes. It is the larger molecules of the base notes that last.

For the complete white paper, call us at (630) 932-8101 or email us at [email protected]

Evolution of Man Fragrances

We can all revel in the fact that more than ever, men are diverse, embracing new scents and are clamoring for different personal care products. Orchidia Fragrances Man Kit reflects our careful analysis of these personal and cultural shifts and identities, resulting in 14 of what we consider today’s predominant, most interesting male personas and associated scents.

For a sample or to learn more about our Evolutions of Man collection, contact us at
(630) 932-8101 or email us at [email protected].

Americana: Fragrances Inspired by the Beauty of America

americanaAmerica the beautiful. How does one capture the essence of this bountiful land that offers such aromatic and scenic variety? Orchidia Fragrances tours swampy marshes, vast mountain ranges, lush forests and everything in between, creating fragrances along this great American journey.

Orchidia proudly introduces Americana: Fragrances Inspired by the Beauty of America, a dedication to the spirit and diversity that makes this country so great. This will be one in a three part series which celebrates America.

Take your senses on a fragrant excursion through 14 different regions of America:

  • Everglades – Through the Mangroves
  • New Orleans – Zydeco Dream
  • Great Smokey Mountains – Misty Morning
  • Washington D.C. – On the Mall
  • Acadia National Park – Acadia Shoreline
  • Niagara Falls – Over the Falls
  • Mackinac Island – Island Coast
  • Ozarks – Ozarks Country
  • Rocky Mountains – Mountain Top
  • Yellowstone – Hot Springs
  • Grand Canyon – On the Rim
  • Sequoia National Park – King of the Forest
  • Mt. Rainier – Morning Petals
  • Denali National Park – Alpine Tundra

For a sample or to learn more, call us at (888) 8-AROMAS or email us at [email protected].

Tea-Volution Fragrances

teavolution_blog_graphicOrchidia is starting a “tea-volution” of modern tea fragrances, inspired by unique blends found in boutique tea shops. From sweet and fruity to full-bodied and spicy, our perfumers created fragrances that resemble these deliciously flavorful teas.

Tea has been consumed for thousands of years; more popular than any other beverage around the world. Nowadays, the market is moving towards more fantasy-type fusions, blending exotic fruits and florals with your more traditional herbal tea blends.

Orchidia’s Tea-Volution fragrance line includes:

  • Lavender Dreams
  • Moroccan Mint
  • Snow Geisha
  • Caramel Almond Amaretti
  • Gyokuro Imperial Green
  • Dragonfruit Devotion
  • Zingiber Ginger Coconut
  • Qi Lan Fireside Oolong
  • Jasmine Silver Needle
  • Golden Monkey Black
  • Maharaja Chai Oolong
  • Fig Rose Herbal

For a sample or to learn more, call us at (888) 8-AROMAS or email us at [email protected].