How Top Beverage Trends are Impacting Fragrance in 2020

Food and fragrance trends often intersect with one industry inspiring the other. Today, we’re seeing classic foods updated with aromatic florals long used in perfumery. Rose ice cream and orange blossom soda satisfy increasingly adventurous consumer tastes.

On the fragrance side, an influx of perfume and personal care launches reference beverages. The trend offers consumers the familiarity of their favorite sip delivered in a novel experience. Read on to learn how fragrance brands are tapping into the top beverage trends.

Specialty Coffee

Cold brew, nitro, and buttered are just some of the gourmet coffees that Americans drink more regularly than ever before. In a 2018 study, Mintel found that millennials consume almost twice as much cold brew coffee as Gen X.
 
With consumer demand for specialty coffee growing, brands in other product segments are seizing the trend. A new wave of perfumes and personal care products feature espresso notes, offering consumers even more ways to incorporate coffee in their daily routine.

Trendsetters: Maison Margiela Replica Coffee Break, Nivea Men Deep Black Carbon Espresso Deodorant Spray, Kush Queen Café Latte CBD Nourishing Bath Bomb

Functional Beverages

Consumers are reaching for ready to drink (RTD) beverages with functional claims such as boosted immunity and improved digestion. Innova Market Insights reports the functional food & beverage category is expected to reach $279 billion by 2025.

Recently, functional beverages have popped up on shelves in personal care aisle. Top brands are releasing hair care products in packaging that mirrors RTD juice associated with wellness. Fittingly, the fruity fragrance blends in these products evoke fresh smoothies.

Trendsetters: Garnier Fructis Smoothing Treat Shampoo, Maui Moisture Heal and Hydrate Plus Shea Butter Conditioner, Be Gentle, Be Kind Matcha + Apple Replenishing Superfood Shampoo

Mocktails

Drink-inspired fragrances continue to be a strong trend across product segments as health-conscious consumers reduce their alcohol consumption. Mintel reports that 45% of millennials would give up alcoholic beverages in order to improve their health.
 
As a result, hard seltzers positioned as healthier alternatives have gained a cult following and non-alcoholic mocktails are on the rise. Like mocktails, aromas based on spirits let consumers indulge in their favorite drink while abstaining from alcohol.

Trendsetters: Coal and Canary Top Knots & Tequila Shots, 18.21 Man Made Wash, Bath and Body Works Peach Bellini Foaming Hand Soap

Try our fragrances inspired by the latest beverage trends.

Paris Café
This rich aroma transports you a seat at a French café, complete with the enticing comforts of roasting coffee and sugared pastries and layered with an accord of fresh vanilla crème.

Top: Rich Roasted Coffee
Middle: Sugared Pastry
Base: Vanilla Crème

Acai Berry Smoothie
Notes of juicy acai blend with lush leafy greens and a mouthwatering infusion of ripened plum and tropical banana, rounded by sweet jasmine and comforting musk.

Top: Banana & Green Notes
Middle: Acai Berry & Jasmine
Base: Musk & Plum

Old Fashioned
Crushed blood orange and botanical bitters swirl amidst velvety layers of bourbon and rose, filled by a background of warm mahogany and amber with just a trace of smoke.

Top: Blood Orange & Botanical Bitters
Middle: Bourbon & Rose
Base: Mahogany, Smoke & Amber

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