Summer Scents Trending Across Product Categories

Lush floral and juicy fruity are the fragrance themes of this summer. Here are the scents trending across limited-edition and new product launches right now.

Blooming Peony

Peony is a top fragrance this season and expected to have lasting power. Mrs. Meyer’s launched its limited-edition peony scent across applications while other top brands incorporated the floral aroma in their permanent lines.

Trendsetters: Mrs. Meyer’s Peony Dish Soap, Dove Renewing Peony and Rose Oil Body Wash, Avon Flourish Peony Rosé Eau De Parfum

Succulent Peach

The summertime staple fruit lends an invigorating and nostalgic feel to numerous product applications. Fragrance characters range from sweet and juicy to light and refreshing.

Trendsetters: Bath & Body Works Georgia Peach Candle, Victoria’s Secret Peach Nectar Lip Gloss, Vagisil Scensitive Scents Peach Blossom Bath Bomb

Lush Lilac

Lilac or “millennial purple” is a key color in fashion apparel for the year. Simultaneously, limited-edition home care and popular personal care products feature fragrances with a prominent lilac note.

Trendsetters: Febreze Lilac & Violet Car Air Freshener, Native Lilac & White Tea Deodorant, Love Beauty & Planet Indian Lilac and Clove Leaf Shampoo

To request samples, email [email protected]

Brands Shift How Consumers Trial New Products

With limited in-store interaction, brands must change how consumers test new products. This month, The Benchmarking Company conducted a study that found 73% of U.S. women intend to continue buying beauty products online-only even after shelter in place mandates are lifted. For products where fragrance is an integral part of the user experience, brands offer alternatives to testing in person. Here are three ways companies are pushing the trial of new products.

Regimen Kits

In personal care, regimen kits offer full beauty routines in a smaller size with a lower cost commitment. The Benchmarking Company found 42% of U.S. women currently want regimen kits that meet their specific beauty needs.

Trendsetters: Target Beauty Men’s Grooming Kit, Bliss Spa to Glow Gift Set, elf Cosmetics Skin Hit Kit

Curated Subscription Boxes

In scented products, curated subscription boxes give consumers the flexibility to test a plethora of products from home. Users can even submit their preferences to tailor the products they receive. The Benchmarking Company found 45% of U.S. women want self-curated beauty boxes.

Trendsetters: Ipsy Glam Bag, Vellabox, Scentbird

Discovery Sets

Trial-size sets let customers test several fragrances before committing to a larger size. In candles and fine fragrance, these scents are often designed to combine. For example, Skylar’s Sample Palette encourages shoppers to “use these delightful minis to discover your new signature scent or layer multiple scents to match your mood.”

Trendsetters: Skylar Sample Palette, Voluspa Votive Candle Set, Ethique Eco-Friendly Hair Sampler

Try our Scent Adventurer collection. Each fragrance stands alone and layers with the other fragrances to create bespoke scents.

Fig & Oak

Earthy yet sheer. The fruit and leaves of the fig tree deepen to a base of oak and moss, revealing a sense of understated sophistication.

Lemon & Amber

Crisp lemon blends with sheer florals against the lingering warmth of amber and musk. The subtlety of this scent lends itself to effortless pairing.

Peach & Musk

A whisper of jasmine reveals notes of velvety white peach over a base of musk. Lends creamy warmth to other layers.

Sea Salt & Water Lily

Gentle greenness mingles with water lily on a subtly tangy base of sea salt and ocean air. Imbues other layers with an airy aquatic feel.

Rose & Oud

Juicy raspberry notes infuse rose petals with jam-like sweetness on an alluring base of precious oud. Adds opulence and sensuality to other layers.

Pear & White Blossom

Juicy notes of crisp green apple and ripe pear bloom into a sensual base of freesia. Accentuates other layers with sweetness and bright floralcy.

To request samples, email [email protected].

Fragrances for Hand Sanitizer Infused with Essential Oils – Available Now!

25 lb. minimum order quantity

Orchidia Fragrances is proud to serve our customers who are making critical sanitizing and disinfecting products. We are thrilled to introduce a collection of fragrances infused with essential oils. The collection includes scents that mask even the most challenging bases.

Fragrances Signal Clean

When dealing with invisible pathogens, people think their hands are clean based on how they smell. Our fragrances have the clean aroma that consumers rely on.

French Lavender

Comforting and clean. Aromatic notes of fresh lavender and lemon softened by a background of subtle jasmine, musk and amber.

Eucalyptus Spearmint

An immensely popular scent, this blend of cool eucalyptus and spearmint is distinctively soothing.

Fresh Water Cucumber

A refreshingly clean fragrance with a vibrant, watery feel. Fresh cucumber bursting with fruity berries and pineapple on a background of sheer freesia and cyclamen.

Classic Clean

In this market-leading scent, an accord of juicy lemon and lime combines with splashes of crisp green notes and refreshing florals.

Mint

A cooling and clean mint fragrance containing elements of wintergreen, spearmint, and natural peppermint essential oil.

Mask Odors in Challenging Bases

Need to cover an unpleasant smell in your base? These fragrances excel at masking odors.

Green Apple

A fresh and fruity blend of juicy apple, green notes, and pear. This fragrance also acts as an excellent masking scent for product bases with challenging odors.

Musk Floral

A bouquet of sparkling aldehydic florals with a base of smooth tonka and musk. Also an excellent masking fragrance for product base odors.

Fresh Orange

Another great masking fragrance for product bases. This simple orange scent blends notes of sweet tangerine, juicy orange, and refreshing bergamot.

25 lb. minimum order quantity

Brands Emphasize Comfort in Uncertain Times

For millions of consumers practicing social distancing, daily life has moved almost entirely inside the home. Due to limited physical contact, self-sufficient consumers are making essential supplies and learning DIY skills like baking bread and raising chickens. They are also seeking ways to combat the negative effects of social isolation on their health. In response, brands are rushing to communicate how their products remain relevant in this new reality.

During this uncertain time, leading retailers and consumer brands are positioning scented products as tools to create a healthy home life. Ambassadors for skincare brand Kiehl’s share at-home facials and self-care beauty routines with customers online. Target encourages shoppers to “set a calm scene, enhance your atmosphere and self-care routine” with home fragrance. Nordstrom lets shoppers search for products according to timely categories, including “At-Home Beauty Maintenance” and “Be Well.”

Screen image from Target.com

Fragrance is a powerful way to inspire comfort and the right aroma will convey your brand ethos. Our team is ready to help you select the best aroma for your product. We invite you to explore our Rustic Charm collection for air care and personal care which captures the comfort and simplicity of country living.

To request samples, please email [email protected].

Responding to the Covid-19 Crisis

We caught up with Laura Dembitzer, Director of Marketing & Communications, to discuss how Flavorchem and Orchidia Fragrances are responding to the Covid-19 crisis and what the future holds for the flavor & fragrance Industry.

How has the pandemic affected the demand for flavor and fragrance ingredients?

As restaurants and food service establishments close or limit service, sales of retail grocery items continue to surge. We are experiencing an increase in order volume for flavor and color ingredients to keep up with this rising demand. Retailers are under great pressure to restock cleaning and sanitizing products, a critical public health need. Fragrance is a key ingredient in these products and production is especially critical now to meet the sudden increased consumer and retail demand.

What long-term impacts do you foresee for food and fragranced products?

We will see policy changes across the board. Many of the leading restaurant chains and food delivery platforms in the US have already made changes to their employee benefits and operations, in addition to implementing new sanitation processes. The pandemic will have lasting impacts on consumer behavior and business operations. We are taking a proactive approach to ideating new ways of doing business in a virtual environment to service and support our customers. This will include virtual food demos, tastings, fragrance trainings and innovation sessions.

Practically speaking, can you tell us more about what measures Flavorchem and Orchidia Fragrances are taking to prevent the spread of COVID-19 between workers in plants, warehouses, and other operational facilities?

We implemented a Covid-19 response plan that outlines the company’s preventative measures. A few highlights include sanitizing common touch surfaces like keyboards, door handles, and chairs at least twice during each shift by authorized personnel. As an added safety precaution, we adjusted shifts to provide greater separation of employees. This is meant to allow time for the sanitizers to work and for air exchange. We are extremely grateful to all our dedicated employees who have changed their daily lives to accommodate these shift changes. Contactless drop zones have been designated across our campus for items that need to pass between multiple departments.

If any worker in a plant, warehouse, or other operational facility tests positive for COVID-19, what are you prepared to do to prevent other workers from contracting the virus?

The health and wellness of our employees, customers and partners is our top priority. We are prepared to do whatever is necessary to keep our employees safe and healthy. As long as we are able, our global operations will continue to function even under the most stringent protocols, so we can do our part to keep supply chains open and support essential food and fragrance manufacturing.

The Latest in Home Care: Premium, Botanical & Aromatherapy

Increasingly mindful of their wellness and stress, consumers want to treat themselves through everyday purchases. This shift is driving growth in the household & cleaning market where premium and plant-based positionings are on the rise. New home care launches feature sophisticated botanical scents designed to transform daily chores into indulgent experiences. Read on to learn how brands are tapping into the trend.

Sophisticated Herbs

As more luxury brands target home care consumers, mass-market brands are also conveying premium positioning. One way is by using complex scents with invigorating herbal notes. Garden herbs, including rosemary, sage, and thyme, are especially popular.

Method’s Dish Soaps (launched February 2020) claim to “step up your sink side style” with sleek new packaging and sophisticated fragrances such as basil, lemongrass, and rosemary. Bona Hardwood Floor Cleaner uses “a blend of precious woods, freshly picked herbs and highlights of peony and eucalyptus.”

Trendsetters: Bona Hardwood Floor Cleaner Cedar Wood Scent, Method Rosemary Dish Soap, Seventh Generation EasyDose Alpine Falls Laundry Detergent

Essential Oils for Aromatherapy

Consumer interest in essential oils and aromatherapy is driving new product development in the household & cleaning market. Aromatherapy was the 6th most common positioning for new home freshener launches in the first half of 2019.

Introduced in January 2020, Capri Essentials claims its “Sweet Basil cleansers feature a special blend of basil, almond oil, eucalyptus and peppermint essential oils that are known to help relieve fatigue, control stress and promote feelings of well-being and balance.”

Trendsetters: Capri Essentials All Purpose Cleaner, Kbk Organics Aromatherapy Laundry Powder, ECOS Breeze Room Spray

Roses in Bloom

Once associated with old-fashioned beauty products, rose perfumes have made a comeback with millennials and are even considered gender-neutral. The flower has made its way into array of household & cleaning products from glass cleaner to pillow spray. In fact, the number of new launches with rose have steadily grown since 2017 (Innova Market Insights).

Trendsetters: Downy Infusions Bliss Sparkling Amber and Rose Dryer Sheets, Dawn Pomegranate & Rose Water Dishwashing Liquid, Mrs. Meyer’s Rose Multi-Surface Cleaner

COVID-19 UPDATE FROM ORCHIDIA FRAGRANCES

To Our Valued Customers and Partners,

As the unprecedented coronavirus (COVID-19) pandemic develops, our top priority at Orchidia Fragrances is the continued safety of our employees, customers, and suppliers. We are closely monitoring the rapidly changing situation and implementing measures to ensure the health of our employees and deliver customer orders safely and on time.

Orchidia Fragrances is functioning at full capacity by instituting a robust operational and sanitation response plan that is reviewed and updated daily based on recommendations from the Centers for Disease Control and Prevention (CDC), federal, state, and local health experts and in accordance with industry best practices. All employees that can work from home have been instructed to do so. We will continue to closely monitor the supply chain and advise customers should we experience any delays in raw materials.

We are proud to meet the needs of our customers who are providing critical household cleaners and disinfectants to retailers and institutions across the country and around the globe. Orchidia Fragrances is ready to help supply ingredients to support the manufacturing and production of existing essential items. If your company needs fragrance ingredients, please email [email protected].

Communication is more important than ever in these times of uncertainty. Additional updates with pertinent information will be provided as the situation changes. We are grateful for your business and support during this challenging time.

Thank you,

The Orchidia Fragrances Team

Responding to COVID19

March 16, 2020

Coronavirus (COVID-19)

Dear Customer,

Orchidia Fragrances continues to be in contact with our suppliers during the COVID-19 pandemic. Our Purchasing Department has obtained notification that factories in China are showing a rise in activity and there are improvements with transportation. They are also closely monitoring other countries where the number of COVID-19 cases are increasing. Alternate suppliers are being contacted if necessary. Any delays will be reported to our customers as the information is known.

Orchidia Fragrances has cancelled business travel until further notice. Movement between our buildings has been limited and all meetings are being held via phone or video conference. Onsite meetings with outside visitors have been cancelled.

We are providing our employees with guidance from the Centers for Disease Control and Prevention (CDC). They are reminded to stay home if they feel ill. Sanitation frequency of door handles, bathrooms and break areas has been increased. Awareness notices have been posted and emailed to all employees. Social distancing (6 ft) is being practiced in our facilities where possible.

We will continue to communicate any information to our customers during this time as it becomes available.


US Centers for Disease Control and Prevention (CDC): https://www.cdc.gov/coronavirus/2019-nCoV/index.html
European Centre for Disease Prevention and Control: https://www.ecdc.europa.eu/en
World Health Organization (WHO): https://www.who.int/emergencies/diseases/novel-coronavirus-2019


If you should have any questions or concerns, please do not hesitate to contact me or your salesperson.

Thank you,

Stacie Obman
Director of Regulatory Compliance
Orchidia Fragrances
Ph: 630/923-8100 x185 Email: [email protected]

How Top Beverage Trends are Impacting Fragrance in 2020

Food and fragrance trends often intersect with one industry inspiring the other. Today, we’re seeing classic foods updated with aromatic florals long used in perfumery. Rose ice cream and orange blossom soda satisfy increasingly adventurous consumer tastes.

On the fragrance side, an influx of perfume and personal care launches reference beverages. The trend offers consumers the familiarity of their favorite sip delivered in a novel experience. Read on to learn how fragrance brands are tapping into the top beverage trends.

Specialty Coffee

Cold brew, nitro, and buttered are just some of the gourmet coffees that Americans drink more regularly than ever before. In a 2018 study, Mintel found that millennials consume almost twice as much cold brew coffee as Gen X.
 
With consumer demand for specialty coffee growing, brands in other product segments are seizing the trend. A new wave of perfumes and personal care products feature espresso notes, offering consumers even more ways to incorporate coffee in their daily routine.

Trendsetters: Maison Margiela Replica Coffee Break, Nivea Men Deep Black Carbon Espresso Deodorant Spray, Kush Queen Café Latte CBD Nourishing Bath Bomb

Functional Beverages

Consumers are reaching for ready to drink (RTD) beverages with functional claims such as boosted immunity and improved digestion. Innova Market Insights reports the functional food & beverage category is expected to reach $279 billion by 2025.

Recently, functional beverages have popped up on shelves in personal care aisle. Top brands are releasing hair care products in packaging that mirrors RTD juice associated with wellness. Fittingly, the fruity fragrance blends in these products evoke fresh smoothies.

Trendsetters: Garnier Fructis Smoothing Treat Shampoo, Maui Moisture Heal and Hydrate Plus Shea Butter Conditioner, Be Gentle, Be Kind Matcha + Apple Replenishing Superfood Shampoo

Mocktails

Drink-inspired fragrances continue to be a strong trend across product segments as health-conscious consumers reduce their alcohol consumption. Mintel reports that 45% of millennials would give up alcoholic beverages in order to improve their health.
 
As a result, hard seltzers positioned as healthier alternatives have gained a cult following and non-alcoholic mocktails are on the rise. Like mocktails, aromas based on spirits let consumers indulge in their favorite drink while abstaining from alcohol.

Trendsetters: Coal and Canary Top Knots & Tequila Shots, 18.21 Man Made Wash, Bath and Body Works Peach Bellini Foaming Hand Soap

Try our fragrances inspired by the latest beverage trends.

Paris Café
This rich aroma transports you a seat at a French café, complete with the enticing comforts of roasting coffee and sugared pastries and layered with an accord of fresh vanilla crème.

Top: Rich Roasted Coffee
Middle: Sugared Pastry
Base: Vanilla Crème

Acai Berry Smoothie
Notes of juicy acai blend with lush leafy greens and a mouthwatering infusion of ripened plum and tropical banana, rounded by sweet jasmine and comforting musk.

Top: Banana & Green Notes
Middle: Acai Berry & Jasmine
Base: Musk & Plum

Old Fashioned
Crushed blood orange and botanical bitters swirl amidst velvety layers of bourbon and rose, filled by a background of warm mahogany and amber with just a trace of smoke.

Top: Blood Orange & Botanical Bitters
Middle: Bourbon & Rose
Base: Mahogany, Smoke & Amber

Top Fragrance Trends Driven by Millennials

Millennials are transforming the way brands do business. As the largest and most diverse consumer group, millennials demand transparency, seek authenticity, and embrace individuality. It’s no wonder they’re driving some of the most influential trends in the fragrance industry. Here are the top millennial fragrance trends to keep in mind.

Unique Aromas

Millennials want products tailored to them as an individual— and they don’t want to smell like everyone else. Forbes reports that 23% of consumers would try a more expensive personal care product if it had a unique aroma.

Products with unusual fragrance notes (think saffron, cannabis, and smoke) are meeting this demand. Niche scents will likely continue gaining popularity since, according to NPD Group, millennials curate fragrance wardrobes that reflect their different personalities and moods.

Trendsetters: Clean Reserve Sueded OudNest IndigoBoy Smells Purple Kush

Authentic Stories

From craft beer to reclaimed wood furniture, millennials are choosing products with authentic stories of craftsmanship. Fragrance brands are tapping into the trend by marketing artisan experiences.

A growing number of brands such as Phlur and Henry Rose spotlight the Perfumers who created their fragrances on their websites. And when you shop at Le Labo in-store, the Sales Associate hand-blends the bottle before your eyes.

Trendsetters: Le Labo, Phlur, Henry Rose

Genderless Positioning

As millennials challenge gender stereotypes, brands are breaking away from traditional gender-based fragrance categories in favor of scents designed for all.

Sheer nondescript musky scents like Juliette Has a Gun Not a Perfume and Glossier You appeal to consumers who ultimately want to smell like themselves but better.

Other more complex fragrances such as Byredo’s Super Cedar blend traditionally masculine and feminine notes like vetiver and rose.

Trendsetters: Juliette Has a Gun Not a Perfume, Glossier You, Byredo Super Cedar

Clean & Natural Claims

Compared to previous generations, millennial consumers are focused on leading healthy lifestyles and supporting ecofriendly companies. They choose clean products which often means natural. In fact, 75% of millennial women prefer buying natural products, Grand View Research reports.

Popular natural fragrance claims include “made with essential oils” and “sustainable.” While fragrances made with essential oils can include both synthetic and natural aromas, a growing number of brands use 100% natural scents to appeal to savvy consumers.

Trendsetters: Mrs. Meyer’s, Herbivore Botanicals, Native

Try our fragrances inspired by the latest millennial trends.

Iredale Eau de Parfum
Inspired by the wreckage of the Peter Iredale on the shores of the Pacific Northwest, the essence of smoldering driftwood intermingles with notes of surf and sea. Mineral accords converge with salty brine, flotsam, and ambergris, while hints of balsam fir, peppercorn, and oud suggest the temperate rainforest just off the shoreline.

Top: Sea Salt & Cracked Peppercorn
Middle: Balsam Fir, Ocean Surf & Earth Minerals
Base: Scorched Driftwood, Oud & Ambergris

Brit Royale
A British twist on the classic fougere. Airy top notes of pepper and cardamom meld with the comforts of tea, while elemi and ginger diffuse a peppery warmth throughout the base. A subtle whisper of shaving cream adds a hint of well-groomed charm along with the touch of worn leather luggage blending to aged vetiver wood.

Top: Tea, Pepper & Cardamom
Middle: Leather & Shaving Cream
Base: Elemi, Vetiver & Ginger

Nude Beach
A beachside twist on the skin scent trend. Warm spice notes combine with cool eucalyptus, juicy melon and sheer water lily to evoke the warmth of sun and wet sand on skin, drifting to a sensual base of crushed seashells, musk and amber.

Top: Cardamom & Eucalyptus Leaf
Middle: Melon & Water Lily
Base: Crushed Seashells, Musk & Amber

Vetiver Orris
The tension between earthy and sweet notes fills this fragrance with a sense of mystery. A delicate accord of powder-sweet violet and jasmine opens while myrhh and patchouli radiate on a dark base of orris root and vetiver.

Top: Jasmine & Violet
Middle: Myrhh & Patchouli
Base: Orris Root & Vetiver

Natural Glacier
This all-natural fragrance brings an appealing fruity depth to the cool clean of spearmint in a way that works well in most product types. Notes of fresh-squeezed lime and juicy melon enhance a heart of natural spearmint leaf.

Top: Lime
Middle: Spearmint
Base: Melon

To request samples, email [email protected]