While back to school looks different for everyone this fall, families are stocking up on seasonal essentials and learning supplies. Here is a look at the top trends in kids’ fragrances with notable product launches to engage the senses.
Fruity fragrances remain hugely popular for children and watermelon scents are trending across product categories.
Often associated with cleanliness, minty scents are trending across categories. Perfumer & Flavoristhas declared a “minty moment for perfumery” and anticipates that consumers will increasingly buy mint-scented products in reaction to COVID-19.
Classic and sophisticated grapefruit fragrances brighten products created for use by everyone. Grapefruit shines both on its own and in more complex blends. Aesop says, “Our newest body cleanser is an uplifting blend of Petitgrain, Grapefruit and Lemon.”
I began working at Orchidia in 2013. I had worked in different labs but Orchidia’s philosophy of promoting from within was the deciding factor for me. In fact, one of my biggest accomplishments at Orchidia was my promotion to Key Account Manager. I quickly learned that Orchidia’s work environment is very friendly and everyone is passionate about what they do, and I think that translates into our fragrances.
Most Memorable Orchidia Project
Orchidia’s tradeshow booths have always been extravagant and unique. The brainstorm for one year’s tradeshow booth was to create an immersive virtual reality experience that included fragrance. I was able to contribute to the project by providing a company that created a scent dispensing mechanism that worked directly with the virtual reality experience. I had only learned of the company by attending technical symposiums in Asia that are based around fragrance technologies. I believe this all speaks to Orchidia’s innovative spirit.
Favorite Thing About Working at Orchidia
The people! I created lifelong friendships working at Orchidia and being apart of different departments has just introduced me to more amazing coworkers.
Favorite Fragrance: Cherry. A certain cherry scent takes me back to my childhood.
Favorite Hobby: Fitness. I love finding new and exciting ways to exercise and believe it to be the best treatment for mind, body, and soul.
Fun Fact coworkers don’t know: Due to the quarantine, I had to find more creative ways to exercise at home and yoga has definitely been my favorite. I’ve become an amateur yogi!
Lush floral and juicy fruity are the fragrance themes of this summer. Here are the scents trending across limited-edition and new product launches right now.
Peony is a top fragrance this season and expected to have lasting power. Mrs. Meyer’s launched its limited-edition peony scent across applications while other top brands incorporated the floral aroma in their permanent lines.
Lilac or “millennial purple” is a key color in fashion apparel for the year. Simultaneously, limited-edition home care and popular personal care products feature fragrances with a prominent lilac note.
With limited in-store interaction, brands must change how consumers test new products. This month, The Benchmarking Company conducted a study that found 73% of U.S. women intend to continue buying beauty products online-only even after shelter in place mandates are lifted. For products where fragrance is an integral part of the user experience, brands offer alternatives to testing in person. Here are three ways companies are pushing the trial of new products.
In personal care, regimen kits offer full beauty routines in a smaller size with a lower cost commitment. The Benchmarking Company found 42% of U.S. women currently want regimen kits that meet their specific beauty needs.
In scented products, curated subscription boxes give consumers the flexibility to test a plethora of products from home. Users can even submit their preferences to tailor the products they receive. The Benchmarking Company found 45% of U.S. women want self-curated beauty boxes.
Trial-size sets let customers test several fragrances before committing to a larger size. In candles and fine fragrance, these scents are often designed to combine. For example, Skylar’s Sample Palette encourages shoppers to “use these delightful minis to discover your new signature scent or layer multiple scents to match your mood.”
Orchidia Fragrances is proud to serve our customers who are making critical sanitizing and disinfecting products. We are thrilled to introduce a collection of fragrances infused with essential oils. The collection includes scents that mask even the most challenging bases.
Fragrances Signal Clean
When dealing with invisible pathogens, people think their hands are clean based on how they smell. Our fragrances have the clean aroma that consumers rely on.
Comforting and clean. Aromatic notes of fresh lavender and lemon softened by a background of subtle jasmine, musk and amber.
An immensely popular scent, this blend of cool eucalyptus and spearmint is distinctively soothing.
Fresh Water Cucumber
A refreshingly clean fragrance with a vibrant, watery feel. Fresh cucumber bursting with fruity berries and pineapple on a background of sheer freesia and cyclamen.
In this market-leading scent, an accord of juicy lemon and lime combines with splashes of crisp green notes and refreshing florals.
A cooling and clean mint fragrance containing elements of wintergreen, spearmint, and natural peppermint essential oil.
Mask Odors in Challenging Bases
Need to cover an unpleasant smell in your base? These fragrances excel at masking odors.
A fresh and fruity blend of juicy apple, green notes, and pear. This fragrance also acts as an excellent masking scent for product bases with challenging odors.
A bouquet of sparkling aldehydic florals with a base of smooth tonka and musk. Also an excellent masking fragrance for product base odors.
Another great masking fragrance for product bases. This simple orange scent blends notes of sweet tangerine, juicy orange, and refreshing bergamot.
For millions of consumers practicing social distancing, daily life has moved almost entirely inside the home. Due to limited physical contact, self-sufficient consumers are making essential supplies and learning DIY skills like baking bread and raising chickens. They are also seeking ways to combat the negative effects of social isolation on their health. In response, brands are rushing to communicate how their products remain relevant in this new reality.
During this uncertain time, leading retailers and consumer brands are positioning scented products as tools to create a healthy home life. Ambassadors for skincare brand Kiehl’s share at-home facials and self-care beauty routines with customers online. Target encourages shoppers to “set a calm scene, enhance your atmosphere and self-care routine” with home fragrance. Nordstrom lets shoppers search for products according to timely categories, including “At-Home Beauty Maintenance” and “Be Well.”
Fragrance is a powerful way to inspire comfort and the right aroma will convey your brand ethos. Our team is ready to help you select the best aroma for your product. We invite you to explore our Rustic Charm collection for air care and personal care which captures the comfort and simplicity of country living.
We caught up with Laura Dembitzer, Director of Marketing & Communications, to discuss how Flavorchem and Orchidia Fragrances are responding to the Covid-19 crisis and what the future holds for the flavor & fragrance Industry.
How has the pandemic affected the demand for flavor and fragrance ingredients?
As restaurants and food service establishments close or limit service, sales of retail grocery items continue to surge. We are experiencing an increase in order volume for flavor and color ingredients to keep up with this rising demand. Retailers are under great pressure to restock cleaning and sanitizing products, a critical public health need. Fragrance is a key ingredient in these products and production is especially critical now to meet the sudden increased consumer and retail demand.
What long-term impacts do you foresee for food and fragranced products?
We will see policy changes across the board. Many of the leading restaurant chains and food delivery platforms in the US have already made changes to their employee benefits and operations, in addition to implementing new sanitation processes. The pandemic will have lasting impacts on consumer behavior and business operations. We are taking a proactive approach to ideating new ways of doing business in a virtual environment to service and support our customers. This will include virtual food demos, tastings, fragrance trainings and innovation sessions.
Practically speaking, can you tell us more about what measures Flavorchem and Orchidia Fragrances are taking to prevent the spread of COVID-19 between workers in plants, warehouses, and other operational facilities?
We implemented a Covid-19 response plan that outlines the company’s preventative measures. A few highlights include sanitizing common touch surfaces like keyboards, door handles, and chairs at least twice during each shift by authorized personnel. As an added safety precaution, we adjusted shifts to provide greater separation of employees. This is meant to allow time for the sanitizers to work and for air exchange. We are extremely grateful to all our dedicated employees who have changed their daily lives to accommodate these shift changes. Contactless drop zones have been designated across our campus for items that need to pass between multiple departments.
If any worker in a plant, warehouse, or other operational facility tests positive for COVID-19, what are you prepared to do to prevent other workers from contracting the virus?
The health and wellness of our employees, customers and partners is our top priority. We are prepared to do whatever is necessary to keep our employees safe and healthy. As long as we are able, our global operations will continue to function even under the most stringent protocols, so we can do our part to keep supply chains open and support essential food and fragrance manufacturing.
Increasingly mindful of their wellness and stress, consumers want to treat themselves through everyday purchases. This shift is driving growth in the household & cleaning market where premium and plant-based positionings are on the rise. New home care launches feature sophisticated botanical scents designed to transform daily chores into indulgent experiences. Read on to learn how brands are tapping into the trend.
As more luxury brands target home care consumers, mass-market brands are also conveying premium positioning. One way is by using complex scents with invigorating herbal notes. Garden herbs, including rosemary, sage, and thyme, are especially popular.
Method’s Dish Soaps (launched February 2020) claim to “step up your sink side style” with sleek new packaging and sophisticated fragrances such as basil, lemongrass, and rosemary. Bona Hardwood Floor Cleaner uses “a blend of precious woods, freshly picked herbs and highlights of peony and eucalyptus.”
Consumer interest in essential oils and aromatherapy is driving new product development in the household & cleaning market. Aromatherapy was the 6th most common positioning for new home freshener launches in the first half of 2019.
Introduced in January 2020, Capri Essentials claims its “Sweet Basil cleansers feature a special blend of basil, almond oil, eucalyptus and peppermint essential oils that are known to help relieve fatigue, control stress and promote feelings of well-being and balance.”
Once associated with old-fashioned beauty products, rose perfumes have made a comeback with millennials and are even considered gender-neutral. The flower has made its way into array of household & cleaning products from glass cleaner to pillow spray. In fact, the number of new launches with rose have steadily grown since 2017 (Innova Market Insights).
As the unprecedented coronavirus (COVID-19) pandemic develops, our top priority at Orchidia Fragrances is the continued safety of our employees, customers, and suppliers. We are closely monitoring the rapidly changing situation and implementing measures to ensure the health of our employees and deliver customer orders safely and on time.
Orchidia Fragrances is functioning at full capacity by instituting a robust operational and sanitation response plan that is reviewed and updated daily based on recommendations from the Centers for Disease Control and Prevention (CDC), federal, state, and local health experts and in accordance with industry best practices. All employees that can work from home have been instructed to do so. We will continue to closely monitor the supply chain and advise customers should we experience any delays in raw materials.
We are proud to meet the needs of our customers who are providing critical household cleaners and disinfectants to retailers and institutions across the country and around the globe. Orchidia Fragrances is ready to help supply ingredients to support the manufacturing and production of existing essential items. If your company needs fragrance ingredients, please email [email protected].
Communication is more important than ever in these times of uncertainty. Additional updates with pertinent information will be provided as the situation changes. We are grateful for your business and support during this challenging time.