Essential Oils Represent Major Growth for Brands

The clean and natural movement put the spotlight on essential oils and now amidst the global pandemic, products featuring EOs are surging in popularity. From fine fragrance to all-purpose cleaners, the global essential oil market is expected to reach USD 14.1 Billion by 2026, growing at a compound annual growth rate (CAGR) of 9.3% from 2020 to 2027 according to Facts & Factors.

EOs in Air Care

Major household brands like Air Wick started incorporating EOs into their products, promoting a “relaxing workspace or a peaceful home environment” with a variety of fragrances made from essential oils. Meanwhile, trendy brands like Wndrmade use a complex blend of 100% pure, wild, and organic essential oils that appeal to mindful consumers seeking all-natural fragrances and EO classics.

Trendsetters: Air Wick Vanilla & Pink Papaya Scented Oil, Wndrmade PCHL Candle, Project 62 Neroli Ylang Ylang + Eucalyptus Room Spray

EOs in Personal Care

Personal care brands are harnessing the power of plant actives and aromatherapy benefits in new product launches. Public Goods, a direct-to-consumer brand, offers personal care products “powered by a blend of essential oils to nourish and cleanse your hair [and skin], rather than using harsh detergents and chemicals that will strip and erode it.” Taos Aer’s artisanal essential oil deodorant scents are made with 100% naturally-derived ingredients that “honor your body with integrity, reliable performance, and clean formulations.”

Trendsetters: Public Goods Shampoo, Taos Aer Palo Santo Blood Orange Deodorant, Jo Malone Lavenderland

EOs in Home Care

Laundry detergents, all-purpose cleaners, and even hand soaps are utilizing essential oils, with 39.8% of essential oils ending up in home use applications according to Grand View Research. The inclusion of essential oils is typically accompanied by suggested aromatherapy benefits. The most popular essential oil, orange oil, now accounts for approximately 23% of the essential oil market by volume according to Trusted Business Insights.

Trendsetters: Gain with Essential Oils, Humble Suds All Purpose Cleaner, Young Living Lushious Lemon Foaming Hand Soap

Try these fragrances infused with essential oils from our new hand soap collection!

Orange Citrus Fragrance

Energizing citrus notes and garden geranium warmed with a spicy undercurrent of ginger.

Featured EOs: Lemon, Ginger, Orange, Coriander, Geranium, Bergamot

Eucalyptus Mint Green Tea Fragrance

An herbal medley of spearmint, eucalyptus and sage infuses green tea with a sense of spa-like relaxation

Featured EOs: Cornmint, Eucalyptus, Spearmint, Sage, Peppermint, Clove Leaf, Bergamot, Lavender, Geranium, Basil

Cherry Blossom Fragrance

Dewy notes of effervescent pink cherry blossom and crisp apple warmed with amber woods

Featured EOs: Orange, Ylang Ylang

To request samples, email [email protected]

Leading Brands Promote Sustainability

Climate change is a top concern of millennial consumers even during the COVID-19 pandemic. As consumers increasingly pay attention to their individual ecological footprints, companies are introducing sustainable formulas and packaging. Here’s a look at the top eco-friendly trends in scented products.

Going Waterless

Mintel reports that consumer demand for water-conscious beauty is growing. In response, personal care brands are releasing water-free products and offerings that do not require water. Procter & Gamble’s Waterless hair care collection aims to “help people of all hair types and textures get great hair without having to use water.”

Trendsetters: Waterless, Pantene Pro-V Waterless, Ethique

Recycled & Recyclable

New and established brands are investing in post-consumer recycled plastic containers designed to be recycled after use. In fact, the global post-consumer recycled plastics market is projected to reach 18.8 billion by 2025, growing at a CAGR of 8.3% from 2020 to 2025, reports MarketsandMarkets.

Trendsetters: Seventh Generation, Method, Burt’s Bees

Biodegradable Paper

More brands are using biodegradable paper packaging to cut down on plastic waste. For example, By Rosie Jane candles are “packaged in 100% recyclable materials” and Native’s Plastic Free Deodorant “is made from paperboard and ships in a 100% recycled paper mailer.”

Trendsetters: By Rosie Jane, Native, Seed Phytonutrients

Try these fragrances inspired by trending sustainable products.

Cozy Gingersnap Fragrance
This confection of freshly-grated ginger and vanilla is warmed by hints of bright, peppery juniper berry and cozy kitchen spices.
Top: Juniper Berry
Middle: Ginger & Clove
Base: Cinnamon & Vanilla

Yuzu Lemongrass Fragrance
Notes of lemongrass and kumquat add a clean citrus sparkle to this refreshing yuzu scent over a zesty touch of ginger.
Top: Lemongrass
Middle: Yuzu & Kumquat
Base: Ginger

Tropical Fig Fragrance
Notes of creamy fig and tropical gardenia exude down-to-earth luxury and warmth against a sophisticated
amber backdrop.
Top: Fig
Middle: Gardenia
Base: Amber

To request samples, email [email protected]

Autumn Aromas

As the weather cools, new fragrances bring warmth to scented products. Here’s what we’re smelling across seasonal and limited-edition releases this fall.

Earthy Citrus

Herbal and woody notes add earthy complexity to citrus scents. White Barn describes its Fall Citrus Harvest fragrance as “a golden, earthy blend of zesty lemon, mint leaves and thyme.”

Trendsetters: White Barn Fall Citrus Harvest Gentle Foaming Hand SoapYankee Candle Fallen Leaves CandleLush Bat Art Bath Bomb

Dark Florals

Brands offer a seductive take on floral scents for fall and winter, blending strong florals with spicy and woody notes. Sana Jardin’s Jaipur Chant and Victoria’s Secret Lotus Desire mean to evoke an evening garden.

Trendsetters: Mrs. Meyer’s Mum Multisurface Cleaner, Victoria’s Secret Lotus Desire Fragrant Moisturizing Body Lotion, Sana Jardin Jaipur Chant

Pumpkin Latte

The pumpkin spice latte trend is still going strong. Inspired by the beloved fall beverage, fragrances combine notes of creamy vanilla, fall spices, and of course pumpkin.

Trendsetters: Bath & Body Works Marshmallow Pumpkin Latte Gentle Foaming Hand Soap, Voluspa Spiced Pumpkin Latte Home Ambiance, Nest Pumpkin Chai Candle

To request samples, email [email protected]

Trending Kids’ Fragrances

While back to school looks different for everyone this fall, families are stocking up on seasonal essentials and learning supplies. Here is a look at the top trends in kids’ fragrances with notable product launches to engage the senses.

Wonderful Watermelon

Fruity fragrances remain hugely popular for children and watermelon scents are trending across product categories.

Trendsetters: More Than Magic Watermelon Hand Sanitizer, Dial Kids Tear Free Watery Melon Body Plus Hair Wash, Pillow Pets Sweet Scented Watermelon Ladybug Plush Toy

Classic Sweets

The Toy Association identified nostalgic brands as a key trend for 2020. Look for sweet treats inspiring fragrances and imagery in toys and stationery.

Trendsetters: Dr. Stinky’s Scratch-N-Sniff Stickers Charleston Chew, Kid Robot Yummy World Sandy Neopolitan Ice Cream Sandwich Plush, MGA Num Noms Snackables Silly Shakes Candy Corn Smoothie

Great Green Apple

Consumers commonly associate the smell of green apple with “fresh” and “clean,” making it one of the most popular fragrance notes in kids’ personal care products.

Trendsetters: Suave Silly Kids Apple 3in1 Shampoo + Conditioner + Bodywash, Aussie Kids Bloomin’ Apple Detangler, The Mane Choice Green Apple Kids Leave-In Conditioner

Super Stinky

Uniquely smelly scents— think Socks, Dirt, and Moldy Sponge, bring a fun surprise to stationery and toys.

Trendsetters: Crayola Silly Scents Stinky Crayons, TOMY Stink Bomz Plush, Trend Enterprises Zombie Fruit Dirt Scent Scratch ‘n Sniff Stinky Stickers

To request samples, email [email protected].

The Top Trending Gender Neutral Scents

Leading brands are creating products that are gender neutral. We surveyed the market to identify the most popular scents in these universal products. Here are the fragrances trending now.

Seaside Herbs

The refreshing aroma of an oceanside garden features in a range of new products. Fragrances combine notes of sea salt, ocean air, and fresh herbs.

Trendsetters: Bath & Body Works Seaside Lavender Candle, Method Beach Sage Liquid Fabric Softener, Raw Sugar Peppermint & Sea Salt Hand Sanitizer

Cool Mint

Often associated with cleanliness, minty scents are trending across categories. Perfumer & Flavorist has declared a “minty moment for perfumery” and anticipates that consumers will increasingly buy mint-scented products in reaction to COVID-19. 

Trendsetters: Mrs. Meyer’s Peppermint Multi-Surface Everyday Cleaner, Ooly Pastel Mints Scented Highlighters, Garnier Fructis Invisible Dry Shampoo Mint Mojito

Uplifting Grapefruit

Classic and sophisticated grapefruit fragrances brighten products created for use by everyone. Grapefruit shines both on its own and in more complex blends. Aesop says, “Our newest body cleanser is an uplifting blend of Petitgrain, Grapefruit and Lemon.”

Trendsetters: Aesop Citrus Melange Body Cleanser, Molton Brown Vetiver And Grapefruit Eau De Parfum, Nest Grapefruit Reed Diffuser

To request samples, email [email protected].

Meet Armando Baez, Key Account Manager for Orchidia Fragrances

Road to Orchidia Fragrances

I began working at Orchidia in 2013. I had worked in different labs but Orchidia’s philosophy of promoting from within was the deciding factor for me. In fact, one of my biggest accomplishments at Orchidia was my promotion to Key Account Manager. I quickly learned that Orchidia’s work environment is very friendly and everyone is passionate about what they do, and I think that translates into our fragrances.  

Most Memorable Orchidia Project 

Orchidia’s tradeshow booths have always been extravagant and unique. The brainstorm for one year’s tradeshow booth was to create an immersive virtual reality experience that included fragrance. I was able to contribute to the project by providing a company that created a scent dispensing mechanism that worked directly with the virtual reality experience. I had only learned of the company by attending technical symposiums in Asia that are based around fragrance technologies. I believe this all speaks to Orchidia’s innovative spirit. 

Favorite Thing About Working at Orchidia 

The people! I created lifelong friendships working at Orchidia and being apart of different departments has just introduced me to more amazing coworkers. 

Interesting Facts! 

  • Favorite Fragrance: Cherry. A certain cherry scent takes me back to my childhood.
  • Favorite Hobby: Fitness. I love finding new and exciting ways to exercise and believe it to be the best treatment for mind, body, and soul.
  • Fun Fact coworkers don’t know: Due to the quarantine, I had to find more creative ways to exercise at home and yoga has definitely been my favorite. I’ve become an amateur yogi!

Summer Scents Trending Across Product Categories

Lush floral and juicy fruity are the fragrance themes of this summer. Here are the scents trending across limited-edition and new product launches right now.

Blooming Peony

Peony is a top fragrance this season and expected to have lasting power. Mrs. Meyer’s launched its limited-edition peony scent across applications while other top brands incorporated the floral aroma in their permanent lines.

Trendsetters: Mrs. Meyer’s Peony Dish Soap, Dove Renewing Peony and Rose Oil Body Wash, Avon Flourish Peony Rosé Eau De Parfum

Succulent Peach

The summertime staple fruit lends an invigorating and nostalgic feel to numerous product applications. Fragrance characters range from sweet and juicy to light and refreshing.

Trendsetters: Bath & Body Works Georgia Peach Candle, Victoria’s Secret Peach Nectar Lip Gloss, Vagisil Scensitive Scents Peach Blossom Bath Bomb

Lush Lilac

Lilac or “millennial purple” is a key color in fashion apparel for the year. Simultaneously, limited-edition home care and popular personal care products feature fragrances with a prominent lilac note.

Trendsetters: Febreze Lilac & Violet Car Air Freshener, Native Lilac & White Tea Deodorant, Love Beauty & Planet Indian Lilac and Clove Leaf Shampoo

To request samples, email [email protected]

Brands Shift How Consumers Trial New Products

With limited in-store interaction, brands must change how consumers test new products. This month, The Benchmarking Company conducted a study that found 73% of U.S. women intend to continue buying beauty products online-only even after shelter in place mandates are lifted. For products where fragrance is an integral part of the user experience, brands offer alternatives to testing in person. Here are three ways companies are pushing the trial of new products.

Regimen Kits

In personal care, regimen kits offer full beauty routines in a smaller size with a lower cost commitment. The Benchmarking Company found 42% of U.S. women currently want regimen kits that meet their specific beauty needs.

Trendsetters: Target Beauty Men’s Grooming Kit, Bliss Spa to Glow Gift Set, elf Cosmetics Skin Hit Kit

Curated Subscription Boxes

In scented products, curated subscription boxes give consumers the flexibility to test a plethora of products from home. Users can even submit their preferences to tailor the products they receive. The Benchmarking Company found 45% of U.S. women want self-curated beauty boxes.

Trendsetters: Ipsy Glam Bag, Vellabox, Scentbird

Discovery Sets

Trial-size sets let customers test several fragrances before committing to a larger size. In candles and fine fragrance, these scents are often designed to combine. For example, Skylar’s Sample Palette encourages shoppers to “use these delightful minis to discover your new signature scent or layer multiple scents to match your mood.”

Trendsetters: Skylar Sample Palette, Voluspa Votive Candle Set, Ethique Eco-Friendly Hair Sampler

Try our Scent Adventurer collection. Each fragrance stands alone and layers with the other fragrances to create bespoke scents.

Fig & Oak

Earthy yet sheer. The fruit and leaves of the fig tree deepen to a base of oak and moss, revealing a sense of understated sophistication.

Lemon & Amber

Crisp lemon blends with sheer florals against the lingering warmth of amber and musk. The subtlety of this scent lends itself to effortless pairing.

Peach & Musk

A whisper of jasmine reveals notes of velvety white peach over a base of musk. Lends creamy warmth to other layers.

Sea Salt & Water Lily

Gentle greenness mingles with water lily on a subtly tangy base of sea salt and ocean air. Imbues other layers with an airy aquatic feel.

Rose & Oud

Juicy raspberry notes infuse rose petals with jam-like sweetness on an alluring base of precious oud. Adds opulence and sensuality to other layers.

Pear & White Blossom

Juicy notes of crisp green apple and ripe pear bloom into a sensual base of freesia. Accentuates other layers with sweetness and bright floralcy.

To request samples, email [email protected].

Fragrances for Hand Sanitizer Infused with Essential Oils – Available Now!

25 lb. minimum order quantity

Orchidia Fragrances is proud to serve our customers who are making critical sanitizing and disinfecting products. We are thrilled to introduce a collection of fragrances infused with essential oils. The collection includes scents that mask even the most challenging bases.

Fragrances Signal Clean

When dealing with invisible pathogens, people think their hands are clean based on how they smell. Our fragrances have the clean aroma that consumers rely on.

French Lavender

Comforting and clean. Aromatic notes of fresh lavender and lemon softened by a background of subtle jasmine, musk and amber.

Eucalyptus Spearmint

An immensely popular scent, this blend of cool eucalyptus and spearmint is distinctively soothing.

Fresh Water Cucumber

A refreshingly clean fragrance with a vibrant, watery feel. Fresh cucumber bursting with fruity berries and pineapple on a background of sheer freesia and cyclamen.

Classic Clean

In this market-leading scent, an accord of juicy lemon and lime combines with splashes of crisp green notes and refreshing florals.

Mint

A cooling and clean mint fragrance containing elements of wintergreen, spearmint, and natural peppermint essential oil.

Mask Odors in Challenging Bases

Need to cover an unpleasant smell in your base? These fragrances excel at masking odors.

Green Apple

A fresh and fruity blend of juicy apple, green notes, and pear. This fragrance also acts as an excellent masking scent for product bases with challenging odors.

Musk Floral

A bouquet of sparkling aldehydic florals with a base of smooth tonka and musk. Also an excellent masking fragrance for product base odors.

Fresh Orange

Another great masking fragrance for product bases. This simple orange scent blends notes of sweet tangerine, juicy orange, and refreshing bergamot.

25 lb. minimum order quantity

Brands Emphasize Comfort in Uncertain Times

For millions of consumers practicing social distancing, daily life has moved almost entirely inside the home. Due to limited physical contact, self-sufficient consumers are making essential supplies and learning DIY skills like baking bread and raising chickens. They are also seeking ways to combat the negative effects of social isolation on their health. In response, brands are rushing to communicate how their products remain relevant in this new reality.

During this uncertain time, leading retailers and consumer brands are positioning scented products as tools to create a healthy home life. Ambassadors for skincare brand Kiehl’s share at-home facials and self-care beauty routines with customers online. Target encourages shoppers to “set a calm scene, enhance your atmosphere and self-care routine” with home fragrance. Nordstrom lets shoppers search for products according to timely categories, including “At-Home Beauty Maintenance” and “Be Well.”

Screen image from Target.com

Fragrance is a powerful way to inspire comfort and the right aroma will convey your brand ethos. Our team is ready to help you select the best aroma for your product. We invite you to explore our Rustic Charm collection for air care and personal care which captures the comfort and simplicity of country living.

To request samples, please email [email protected].