COVID-19 UPDATE FROM ORCHIDIA FRAGRANCES

To Our Valued Customers and Partners,

As the unprecedented coronavirus (COVID-19) pandemic develops, our top priority at Orchidia Fragrances is the continued safety of our employees, customers, and suppliers. We are closely monitoring the rapidly changing situation and implementing measures to ensure the health of our employees and deliver customer orders safely and on time.

Orchidia Fragrances is functioning at full capacity by instituting a robust operational and sanitation response plan that is reviewed and updated daily based on recommendations from the Centers for Disease Control and Prevention (CDC), federal, state, and local health experts and in accordance with industry best practices. All employees that can work from home have been instructed to do so. We will continue to closely monitor the supply chain and advise customers should we experience any delays in raw materials.

We are proud to meet the needs of our customers who are providing critical household cleaners and disinfectants to retailers and institutions across the country and around the globe. Orchidia Fragrances is ready to help supply ingredients to support the manufacturing and production of existing essential items. If your company needs fragrance ingredients, please email [email protected].

Communication is more important than ever in these times of uncertainty. Additional updates with pertinent information will be provided as the situation changes. We are grateful for your business and support during this challenging time.

Thank you,

The Orchidia Fragrances Team

Responding to COVID19

March 16, 2020

Coronavirus (COVID-19)

Dear Customer,

Orchidia Fragrances continues to be in contact with our suppliers during the COVID-19 pandemic. Our Purchasing Department has obtained notification that factories in China are showing a rise in activity and there are improvements with transportation. They are also closely monitoring other countries where the number of COVID-19 cases are increasing. Alternate suppliers are being contacted if necessary. Any delays will be reported to our customers as the information is known.

Orchidia Fragrances has cancelled business travel until further notice. Movement between our buildings has been limited and all meetings are being held via phone or video conference. Onsite meetings with outside visitors have been cancelled.

We are providing our employees with guidance from the Centers for Disease Control and Prevention (CDC). They are reminded to stay home if they feel ill. Sanitation frequency of door handles, bathrooms and break areas has been increased. Awareness notices have been posted and emailed to all employees. Social distancing (6 ft) is being practiced in our facilities where possible.

We will continue to communicate any information to our customers during this time as it becomes available.


US Centers for Disease Control and Prevention (CDC): https://www.cdc.gov/coronavirus/2019-nCoV/index.html
European Centre for Disease Prevention and Control: https://www.ecdc.europa.eu/en
World Health Organization (WHO): https://www.who.int/emergencies/diseases/novel-coronavirus-2019


If you should have any questions or concerns, please do not hesitate to contact me or your salesperson.

Thank you,

Stacie Obman
Director of Regulatory Compliance
Orchidia Fragrances
Ph: 630/923-8100 x185 Email: [email protected]

How Top Beverage Trends are Impacting Fragrance in 2020

Food and fragrance trends often intersect with one industry inspiring the other. Today, we’re seeing classic foods updated with aromatic florals long used in perfumery. Rose ice cream and orange blossom soda satisfy increasingly adventurous consumer tastes.

On the fragrance side, an influx of perfume and personal care launches reference beverages. The trend offers consumers the familiarity of their favorite sip delivered in a novel experience. Read on to learn how fragrance brands are tapping into the top beverage trends.

Specialty Coffee

Cold brew, nitro, and buttered are just some of the gourmet coffees that Americans drink more regularly than ever before. In a 2018 study, Mintel found that millennials consume almost twice as much cold brew coffee as Gen X.
 
With consumer demand for specialty coffee growing, brands in other product segments are seizing the trend. A new wave of perfumes and personal care products feature espresso notes, offering consumers even more ways to incorporate coffee in their daily routine.

Trendsetters: Maison Margiela Replica Coffee Break, Nivea Men Deep Black Carbon Espresso Deodorant Spray, Kush Queen Café Latte CBD Nourishing Bath Bomb

Functional Beverages

Consumers are reaching for ready to drink (RTD) beverages with functional claims such as boosted immunity and improved digestion. Innova Market Insights reports the functional food & beverage category is expected to reach $279 billion by 2025.

Recently, functional beverages have popped up on shelves in personal care aisle. Top brands are releasing hair care products in packaging that mirrors RTD juice associated with wellness. Fittingly, the fruity fragrance blends in these products evoke fresh smoothies.

Trendsetters: Garnier Fructis Smoothing Treat Shampoo, Maui Moisture Heal and Hydrate Plus Shea Butter Conditioner, Be Gentle, Be Kind Matcha + Apple Replenishing Superfood Shampoo

Mocktails

Drink-inspired fragrances continue to be a strong trend across product segments as health-conscious consumers reduce their alcohol consumption. Mintel reports that 45% of millennials would give up alcoholic beverages in order to improve their health.
 
As a result, hard seltzers positioned as healthier alternatives have gained a cult following and non-alcoholic mocktails are on the rise. Like mocktails, aromas based on spirits let consumers indulge in their favorite drink while abstaining from alcohol.

Trendsetters: Coal and Canary Top Knots & Tequila Shots, 18.21 Man Made Wash, Bath and Body Works Peach Bellini Foaming Hand Soap

Try our fragrances inspired by the latest beverage trends.

Paris Café
This rich aroma transports you a seat at a French café, complete with the enticing comforts of roasting coffee and sugared pastries and layered with an accord of fresh vanilla crème.

Top: Rich Roasted Coffee
Middle: Sugared Pastry
Base: Vanilla Crème

Acai Berry Smoothie
Notes of juicy acai blend with lush leafy greens and a mouthwatering infusion of ripened plum and tropical banana, rounded by sweet jasmine and comforting musk.

Top: Banana & Green Notes
Middle: Acai Berry & Jasmine
Base: Musk & Plum

Old Fashioned
Crushed blood orange and botanical bitters swirl amidst velvety layers of bourbon and rose, filled by a background of warm mahogany and amber with just a trace of smoke.

Top: Blood Orange & Botanical Bitters
Middle: Bourbon & Rose
Base: Mahogany, Smoke & Amber

Top Fragrance Trends Driven by Millennials

Millennials are transforming the way brands do business. As the largest and most diverse consumer group, millennials demand transparency, seek authenticity, and embrace individuality. It’s no wonder they’re driving some of the most influential trends in the fragrance industry. Here are the top millennial fragrance trends to keep in mind.

Unique Aromas

Millennials want products tailored to them as an individual— and they don’t want to smell like everyone else. Forbes reports that 23% of consumers would try a more expensive personal care product if it had a unique aroma.

Products with unusual fragrance notes (think saffron, cannabis, and smoke) are meeting this demand. Niche scents will likely continue gaining popularity since, according to NPD Group, millennials curate fragrance wardrobes that reflect their different personalities and moods.

Trendsetters: Clean Reserve Sueded OudNest IndigoBoy Smells Purple Kush

Authentic Stories

From craft beer to reclaimed wood furniture, millennials are choosing products with authentic stories of craftsmanship. Fragrance brands are tapping into the trend by marketing artisan experiences.

A growing number of brands such as Phlur and Henry Rose spotlight the Perfumers who created their fragrances on their websites. And when you shop at Le Labo in-store, the Sales Associate hand-blends the bottle before your eyes.

Trendsetters: Le Labo, Phlur, Henry Rose

Genderless Positioning

As millennials challenge gender stereotypes, brands are breaking away from traditional gender-based fragrance categories in favor of scents designed for all.

Sheer nondescript musky scents like Juliette Has a Gun Not a Perfume and Glossier You appeal to consumers who ultimately want to smell like themselves but better.

Other more complex fragrances such as Byredo’s Super Cedar blend traditionally masculine and feminine notes like vetiver and rose.

Trendsetters: Juliette Has a Gun Not a Perfume, Glossier You, Byredo Super Cedar

Clean & Natural Claims

Compared to previous generations, millennial consumers are focused on leading healthy lifestyles and supporting ecofriendly companies. They choose clean products which often means natural. In fact, 75% of millennial women prefer buying natural products, Grand View Research reports.

Popular natural fragrance claims include “made with essential oils” and “sustainable.” While fragrances made with essential oils can include both synthetic and natural aromas, a growing number of brands use 100% natural scents to appeal to savvy consumers.

Trendsetters: Mrs. Meyer’s, Herbivore Botanicals, Native

Try our fragrances inspired by the latest millennial trends.

Iredale Eau de Parfum
Inspired by the wreckage of the Peter Iredale on the shores of the Pacific Northwest, the essence of smoldering driftwood intermingles with notes of surf and sea. Mineral accords converge with salty brine, flotsam, and ambergris, while hints of balsam fir, peppercorn, and oud suggest the temperate rainforest just off the shoreline.

Top: Sea Salt & Cracked Peppercorn
Middle: Balsam Fir, Ocean Surf & Earth Minerals
Base: Scorched Driftwood, Oud & Ambergris

Brit Royale
A British twist on the classic fougere. Airy top notes of pepper and cardamom meld with the comforts of tea, while elemi and ginger diffuse a peppery warmth throughout the base. A subtle whisper of shaving cream adds a hint of well-groomed charm along with the touch of worn leather luggage blending to aged vetiver wood.

Top: Tea, Pepper & Cardamom
Middle: Leather & Shaving Cream
Base: Elemi, Vetiver & Ginger

Nude Beach
A beachside twist on the skin scent trend. Warm spice notes combine with cool eucalyptus, juicy melon and sheer water lily to evoke the warmth of sun and wet sand on skin, drifting to a sensual base of crushed seashells, musk and amber.

Top: Cardamom & Eucalyptus Leaf
Middle: Melon & Water Lily
Base: Crushed Seashells, Musk & Amber

Vetiver Orris
The tension between earthy and sweet notes fills this fragrance with a sense of mystery. A delicate accord of powder-sweet violet and jasmine opens while myrhh and patchouli radiate on a dark base of orris root and vetiver.

Top: Jasmine & Violet
Middle: Myrhh & Patchouli
Base: Orris Root & Vetiver

Natural Glacier
This all-natural fragrance brings an appealing fruity depth to the cool clean of spearmint in a way that works well in most product types. Notes of fresh-squeezed lime and juicy melon enhance a heart of natural spearmint leaf.

Top: Lime
Middle: Spearmint
Base: Melon

To request samples, email [email protected]

2020 Fragrance Trend Forecast

What’s the next big olfactive trend? We analyzed the latest product releases, market intelligence reports, and social media buzz to predict the top trends that will shape the fragrance industry in 2020 and beyond. Here’s a sneak peek into our curated predictions.


Let’s Talk About Synthetics

Brands are starting to challenge the notion that natural is always better for people and the environment by re-positioning synthetic ingredients as “clean.” Promoting synthetic fragrances as hypoallergenic and sustainable will become a key opportunity to win consumers.

Brands tapping into the trend: Henry Rose, Skylar, Phlur


True to Nature

66% of Americans would try products from a brand that’s new to them if the product is natural, IPSOS reports. Raw earthy scents reflect the movement towards recognizable and natural ingredients.

Brands tapping into the trend: Schmidt’s, Demeter, Febreze


Functional Fragrance

Consumers seeking healthier lifestyles and a better quality of life want functional products with added health benefits. Functional scents with evidence-based claims are the next wave in aromatherapy.

Brands tapping into the trend: Yuni, The Nue Co., Valeur Absolue


To request a copy of the full report, please email [email protected].

Inside the Booming Trend of Philanthropic Products

With the holiday season and #GivingTuesday upon us, we’re looking at how brands and consumers are giving back. Over 70% of Millennials actively consider company values when making a purchase, Forrester reports. On top of this, consumers want products they consider ethically responsible. Top brands are responding by enabling consumers to make a charitable donation through their purchase. Here’s how.


Generating Buzz with Limited Editions

From celebrity-backed ketchup to work boots, charitable limited edition products are trending across categories. Not only do these products drive social media mentions, they give brands the opportunity to test drive a new product or packaging style.

  • Jo Malone is donating 75% of the sales of its special edition Lily of The Valley & Ivy Charity Candle to charities that support people affected by mental health problems.
  • This October, The Better Skin Co. donated 100% of proceeds from its Super Shield Serum to iGoPink, a nonprofit focused on breast cancer awareness and prevention.
  • Kiehl’s donated 100% of the net profits from the sale of its John Legend Rare Earth Mask to Earth Day Network, a global nonprofit that organizes environmental volunteer events.

Empowering Artisans and Communities

Many indie brands incorporate giving in their business model by employing local artisans to make their products. These brands spotlight the positive impact that each purchase has on the lives of real people.

  • Thistle Farms sells natural home and body products made by “women survivors of trafficking, prostitution, and addiction.”
  • Fragrance company Sana Jardin trains and employs women from an indigenous community in Morocco. These women keep 100% of the proceeds from the products they sell.
  • The Soap Co. makes luxury soap-based goods that are all “handcrafted in the UK by people who are blind, disabled or otherwise disadvantaged.”

Championing Nonprofits

A growing number of brands donate a percentage of sales to partnering philanthropic organizations. These products appeal to consumers who want assurance their dollars are going directly towards a noble cause.

  • A portion of every purchase from beauty brand Tatcha goes to Room to Read, a nonprofit that funds girl’s education and literacy in Asia and Africa.
  • Bridgewater Candles donates a portion of its proceeds to Rice Bowls, an organization that provides food to children in orphanages. The brand explains that each candle purchased provides a child with three meals.
  • Lush donates 100% of the price of its Charity Pot lotion to grassroots organizations focused on social justice, animal rights, and environmental protection.

Try our trending fragrances inspired by the spirit of charitable giving this holiday season.

Blue Spruce & Pine
Cardamom
Vanilla Icicles
Lavender & Sage

To request samples, email [email protected]

Why You Need Essential Oils in Your Product Now

Essential oils (EOs), the highly concentrated essences extracted from plants, are experiencing a renaissance. Popular brands are spotlighting EOs in order to appeal to consumers interested in natural products with recognizable ingredient lists, green claims, and wellness benefits. In fact, EOs are so popular it’s projected the global market will reach $11.19 billion by 2022— almost doubling from 2016.

Functional Fragrance is Here

Consumers are taking aromatherapy more seriously as recent studies into the scent-brain connection offer (long suspected) evidence that certain odors create a sense of calm in people. This is good news for fragrance because shoppers want functional products that offer specific health benefits.

With interest in aromatherapy growing, brands are tapping into the trend with popular essential oil claims including stress reduction and improved cognitive function.

Brands tapping into the trend: Valeur Absolue, The Nue Co., Chesapeake Bay, Aveda

What about Safety?

A common misconception is that essential oils are safer than synthetic fragrances. However, many EOs contain contact allergens regulated by European Cosmetics Regulations and must be declared on the product label. When incorporating EOs, it’s important to review the safety and regulatory factors as they relate to your specific product.

Leading brands like Skylar claim to use a combination of non-irritating EOs and synthetic aromas to create clean, hypoallergenic fragrances. The key? Transparency around why your product includes specific ingredients.

Brands tapping into the trend: Skylar, Mrs. Meyer’s, Native, Aesop

How Brands Really Use Essential Oils

“Made with natural essential oils” is one of the hottest product claims today. But what percentage of the formula do EOs make up? It varies by brand and product. Unlike “100% pure essential oils” which are usually too harsh for direct skin contact, trending body oils contain a smaller percentage of EOs.

Major brands like Bath & Body Works scent their products with a blend of essential oils and synthetic aromas. This large olfactive palette enables fragrances impossible to achieve with EOs alone. Meanwhile, trendy clean brands like milk + honey use 100% pure essential oil blends that appeal to savvy consumers seeking all-natural fragrances.

Brands tapping into the trend: Bath & Body Works, Yuni Beauty, Herbivore Botanicals, milk + honey

We created a collection of naturally derived fragrances and essential oil blends using the EOs called out below. Reach out today to try the scents in our Natural Desert Garden.

Petitgrain & Neroli (Fairy Duster)
Eucalyptus, Lavender & Cedar (Lavender Thistle)
Bergamot & Clove (Canary Island Spurge)
Bitter Orange & Coriander (Mojave Blossom)
Lime, Siberian Fir & Frankincense (Mesquite)
Clary Sage, Rosemary & Vetiver (Joshua Tree)
Sage, Tea Tree & Cedar (Wild Sage)
Spearmint & Black Pepper (Ocotillo)

To request samples, email [email protected].

Natural Desert Garden

Due to popular demand we’re excited to announce natural versions of the fragrances in our Desert Garden collection. Inspired by the same delightful flora but made with essential oil blends and naturally derived ingredients.

Fairy Duster – Naturally Derived
This delicate blend captures the lively beauty of the fairy duster wildflower. Grapefruit brightens airy notes of petitgrain, neroli, and mimosa on a base of violet leaves and juicy davana.
Lavender Thistle – Essential Oil Blend
A natural lavender fragrance evoking dry desert air. Eucalyptus breezes cool an herbaceous essential oil heart of purple lavender against shades of earthy patchouli and cedar.
Canary Island Spurge – Naturally Derived
A transparent blend of lush, watery blooms. Top notes of creamy jasmine and tropical gardenia open to a heart of bergamot essential oil on a warm base of cedar and clove.
Mojave Blossom – Naturally Derived
The rich, sticky sweetness of fruits and flowers. Juicy bitter orange essential oil and bright neroli open to a heart of tea and exotic coriander on a base of heady patchouli and davana.
Mesquite – Essential Oil Blend
Notes of coriander and sparkling lime envelop a heart of cool cardamom paired with the green austerity of Siberian fir against a resinous whisper of smoky guaiac and frankincense.
Joshua Tree – Essential Oil Blend
Reminiscent of a sunset against stark desert trees. The warmth of crisp clary sage and rosemary essential oils contrasted against cool geranium on a base of cedar and smoky vetiver.
Wild Sage – Essential Oil Blend
Untamed herbs gathered against the remote landscape. Herbal dalmation sage and tea tree align with the greenness of fresh cilantro above an accord of ylang-ylang, vetiver and cedarwood.
Ocotillo – Naturally Derived
Inspired by the striking blooms of the towering ocotillo cactus. Cooling spearmint soothes a heart of fruity, crimson florals on a base of silky rosewood and sparkling black pepper.
To request samples and set up a meeting with your Sales Representative, e-mail [email protected].

Brands are Capitalizing on the Wellness Movement

Amidst increasing stressors and uncertainty, consumers are looking for products with functional benefits to improve their physical and mental health. Brands like Goop are recognizing that people want to incorporate wellness into every facet of their lives. Read on for 3 of the most influential wellness trends impacting scented products.


Sleep Optimization

Consumers are focused on restful sleep as an important part of promoting overall wellness. Pinterest reports searches for sleep optimization are up by 116%. Enter aromatherapy products with claims around healthy sleep.

Slip’s Sleep Mist says, “when sprayed high into the air, it helps create a calming environment for sleep.” THISWORKS Deep Sleep Breath In Rollerball claims “to help you stay calm through the day and prepare you for a peaceful night’s sleep.”


Restorative Exercise

Restorative workouts like cryotherapy and grounding focus on easing pain and are gaining a cult following in the fitness world. In parallel, personal care brands are promoting products that claim to relieve muscle fatigue.

Indie Lee I-Recover Mind & Body Gel “provides thermogenic comfort for weary muscles and limbs—ideal post-workout.” The Nue Co. recommends using its Magnesium Ease spray “as a sleep aid or post workout to help speed up muscle recovery.”


Healthy Home

For many health-conscious consumers, wellness begins at home. Eco Pulse reports 66% of Millennials are concerned about indoor air quality and demand is growing for “clean” household cleaners.

New products claim to foster the microbiome, the community of microorganisms linked to a healthy immune system, digestion, and inflammation. Aunt Fannie’s Microcosmic cleaners are advertised as “made with the power of probiotics.”


Try our fragrances inspired by the top wellness trends:

Lavender + Patchouli
Vanilla + Cedarwood
Rosewater Vanilla
Lemongrass
Lavender + Chamomile

To request samples, email [email protected]

Superfoods for Beauty, Cleaning, Candles, and More

Products from Four Sigmatic, Zesty Paws, Oli & Carol, and Aunt Fannie’s

As consumers seek products with better-for-you ingredients and functional benefits, brands are introducing superfoods into a variety of unexpected places. The idea is if it’s good for you to eat, then it’s good for your skin, your home, and even your pet.

Superfoods are popular callout ingredients and are inspiring new true-to-nature fragrances. Read on to learn about some of the top trending superfoods.

Products from Kora Organics, Love Beauty and Planet, Village Candle, and GOLDE

Turmeric
Turmeric root continues to rise in popularity due to its reported anti-inflammatory and antioxidant properties. Products such as Love Beauty and Planet’s Turmeric & Tonka Essence Body Wash incorporate turmeric’s warm, vibrant aroma.

Products from Milk Makeup, Pilot, Opalhouse, and Winky Lux

Matcha
Matcha green tea is the latest beverage to trend outside of the food industry. Matcha is advertised as a functional ingredient that detoxifies the body. Milk Makeup’s Matcha Toner names both matcha and kombucha tea as key ingredients.

Products from Volition, Burt’s Bees, Aunt Fannie’s, and dpHUE

Apple Cider Vinegar
Apple cider vinegar (ACV) has gained popularity as a household cleaner and even as a weight loss diet. Products like dpHUE’s Apple Cider Vinegar Hair Rinse embrace, rather than mask, ACV’s natural acidic odor.

Products from Moon Juice, Origins, Demeter Fragrance, and Briogeo

Mushrooms
Mushrooms are gaining a following with consumers looking for natural alternatives. These fungi are even inspiring new fine fragrances like the raw, earthy scent of Demeter’s Mushroom Cologne.

Products from Sweet Chef, Smith & Hawken, Mrs. Meyer’s, and Aveeno

Try our superfood-inspired fragrances:

  • Turmeric
  • Matcha
  • Kombucha
  • Apple Cider Vinegar
  • Leafy Greens

To request samples, email [email protected].

This information was shared as part of Orchidia Fragrance’s monthly TREND WATCH email. To sign up, click here.