Leading Brands Promote Sustainability

Climate change is a top concern of millennial consumers even during the COVID-19 pandemic. As consumers increasingly pay attention to their individual ecological footprints, companies are introducing sustainable formulas and packaging. Here’s a look at the top eco-friendly trends in scented products.

Going Waterless

Mintel reports that consumer demand for water-conscious beauty is growing. In response, personal care brands are releasing water-free products and offerings that do not require water. Procter & Gamble’s Waterless hair care collection aims to “help people of all hair types and textures get great hair without having to use water.”

Trendsetters: Waterless, Pantene Pro-V Waterless, Ethique

Recycled & Recyclable

New and established brands are investing in post-consumer recycled plastic containers designed to be recycled after use. In fact, the global post-consumer recycled plastics market is projected to reach 18.8 billion by 2025, growing at a CAGR of 8.3% from 2020 to 2025, reports MarketsandMarkets.

Trendsetters: Seventh Generation, Method, Burt’s Bees

Biodegradable Paper

More brands are using biodegradable paper packaging to cut down on plastic waste. For example, By Rosie Jane candles are “packaged in 100% recyclable materials” and Native’s Plastic Free Deodorant “is made from paperboard and ships in a 100% recycled paper mailer.”

Trendsetters: By Rosie Jane, Native, Seed Phytonutrients

Try these fragrances inspired by trending sustainable products.

Cozy Gingersnap Fragrance
This confection of freshly-grated ginger and vanilla is warmed by hints of bright, peppery juniper berry and cozy kitchen spices.
Top: Juniper Berry
Middle: Ginger & Clove
Base: Cinnamon & Vanilla

Yuzu Lemongrass Fragrance
Notes of lemongrass and kumquat add a clean citrus sparkle to this refreshing yuzu scent over a zesty touch of ginger.
Top: Lemongrass
Middle: Yuzu & Kumquat
Base: Ginger

Tropical Fig Fragrance
Notes of creamy fig and tropical gardenia exude down-to-earth luxury and warmth against a sophisticated
amber backdrop.
Top: Fig
Middle: Gardenia
Base: Amber

To request samples, email [email protected]

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