Superfoods for Beauty, Cleaning, Candles, and More

Products from Four Sigmatic, Zesty Paws, Oli & Carol, and Aunt Fannie’s

As consumers seek products with better-for-you ingredients and functional benefits, brands are introducing superfoods into a variety of unexpected places. The idea is if it’s good for you to eat, then it’s good for your skin, your home, and even your pet.

Superfoods are popular callout ingredients and are inspiring new true-to-nature fragrances. Read on to learn about some of the top trending superfoods.

Products from Kora Organics, Love Beauty and Planet, Village Candle, and GOLDE

Turmeric
Turmeric root continues to rise in popularity due to its reported anti-inflammatory and antioxidant properties. Products such as Love Beauty and Planet’s Turmeric & Tonka Essence Body Wash incorporate turmeric’s warm, vibrant aroma.

Products from Milk Makeup, Pilot, Opalhouse, and Winky Lux

Matcha
Matcha green tea is the latest beverage to trend outside of the food industry. Matcha is advertised as a functional ingredient that detoxifies the body. Milk Makeup’s Matcha Toner names both matcha and kombucha tea as key ingredients.

Products from Volition, Burt’s Bees, Aunt Fannie’s, and dpHUE

Apple Cider Vinegar
Apple cider vinegar (ACV) has gained popularity as a household cleaner and even as a weight loss diet. Products like dpHUE’s Apple Cider Vinegar Hair Rinse embrace, rather than mask, ACV’s natural acidic odor.

Products from Moon Juice, Origins, Demeter Fragrance, and Briogeo

Mushrooms
Mushrooms are gaining a following with consumers looking for natural alternatives. These fungi are even inspiring new fine fragrances like the raw, earthy scent of Demeter’s Mushroom Cologne.

Products from Sweet Chef, Smith & Hawken, Mrs. Meyer’s, and Aveeno

Try our superfood-inspired fragrances:

  • Turmeric
  • Matcha
  • Kombucha
  • Apple Cider Vinegar
  • Leafy Greens

To request samples, email [email protected].

This information was shared as part of Orchidia Fragrance’s monthly TREND WATCH email. To sign up, click here.

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