Tag Archives: kids fragrances

Trending Kids’ Fragrances

While back to school looks different for everyone this fall, families are stocking up on seasonal essentials and learning supplies. Here is a look at the top trends in kids’ fragrances with notable product launches to engage the senses.

Wonderful Watermelon

Fruity fragrances remain hugely popular for children and watermelon scents are trending across product categories.

Trendsetters: More Than Magic Watermelon Hand Sanitizer, Dial Kids Tear Free Watery Melon Body Plus Hair Wash, Pillow Pets Sweet Scented Watermelon Ladybug Plush Toy.

Classic Sweets

The Toy Association identified nostalgic brands as a key trend for 2020. Look for sweet treats inspiring fragrances and imagery in toys and stationery.

Trendsetters: Dr. Stinky’s Scratch-N-Sniff Stickers Charleston Chew, Kid Robot Yummy World Sandy Neopolitan Ice Cream Sandwich Plush, MGA Num Noms Snackables Silly Shakes Candy Corn Smoothie

Great Green Apple

Consumers commonly associate the smell of green apple with “fresh” and “clean,” making it one of the most popular fragrance notes in kids’ personal care products.

Trendsetters: Suave Silly Kids Apple 3in1 Shampoo + Conditioner + Bodywash, Aussie Kids Bloomin’ Apple Detangler, The Mane Choice Green Apple Kids Leave-In Conditioner

Super Stinky

Uniquely smelly scents— think Socks, Dirt, and Moldy Sponge, bring a fun surprise to stationery and toys.

Trendsetters: Crayola Silly Scents Stinky Crayons, TOMY Stink Bomz Plush, Trend Enterprises Zombie Fruit Dirt Scent Scratch ‘n Sniff Stinky Stickers

To request samples, email [email protected].