While back to school looks different for everyone this fall, families are stocking up on seasonal essentials and learning supplies. Here is a look at the top trends in kids’ fragrances with notable product launches to engage the senses.
Fruity fragrances remain hugely popular for children and watermelon scents are trending across product categories.
The Toy Association identified nostalgic brands as a key trend for 2020. Look for sweet treats inspiring fragrances and imagery in toys and stationery.
Great Green Apple
Consumers commonly associate the smell of green apple with “fresh” and “clean,” making it one of the most popular fragrance notes in kids’ personal care products.
Uniquely smelly scents— think Socks, Dirt, and Moldy Sponge, bring a fun surprise to stationery and toys.
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