While back to school looks different for everyone this fall, families are stocking up on seasonal essentials and learning supplies. Here is a look at the top trends in kids’ fragrances with notable product launches to engage the senses.
Wonderful Watermelon
Fruity fragrances remain hugely popular for children and watermelon scents are trending across product categories.
Trendsetters: More Than Magic Watermelon Hand Sanitizer, Dial Kids Tear Free Watery Melon Body Plus Hair Wash, Pillow Pets Sweet Scented Watermelon Ladybug Plush Toy.
Classic Sweets
The Toy Association identified nostalgic brands as a key trend for 2020. Look for sweet treats inspiring fragrances and imagery in toys and stationery.
Trendsetters: Dr. Stinky’s Scratch-N-Sniff Stickers Charleston Chew, Kid Robot Yummy World Sandy Neopolitan Ice Cream Sandwich Plush, MGA Num Noms Snackables Silly Shakes Candy Corn Smoothie
Great Green Apple
Consumers commonly associate the smell of green apple with “fresh” and “clean,” making it one of the most popular fragrance notes in kids’ personal care products.
Trendsetters: Suave Silly Kids Apple 3in1 Shampoo + Conditioner + Bodywash, Aussie Kids Bloomin’ Apple Detangler, The Mane Choice Green Apple Kids Leave-In Conditioner
Super Stinky
Uniquely smelly scents— think Socks, Dirt, and Moldy Sponge, bring a fun surprise to stationery and toys.
Trendsetters: Crayola Silly Scents Stinky Crayons, TOMY Stink Bomz Plush, Trend Enterprises Zombie Fruit Dirt Scent Scratch ‘n Sniff Stinky Stickers
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