Tag Archives: new product trials

Brands Shift How Consumers Trial New Products

With limited in-store interaction, brands must change how consumers test new products. This month, The Benchmarking Company conducted a study that found 73% of U.S. women intend to continue buying beauty products online-only even after shelter in place mandates are lifted. For products where fragrance is an integral part of the user experience, brands offer alternatives to testing in person. Here are three ways companies are pushing the trial of new products.

Regimen Kits

In personal care, regimen kits offer full beauty routines in a smaller size with a lower cost commitment. The Benchmarking Company found 42% of U.S. women currently want regimen kits that meet their specific beauty needs.

Trendsetters: Target Beauty Men’s Grooming Kit, Bliss Spa to Glow Gift Set, elf Cosmetics Skin Hit Kit

Curated Subscription Boxes

In scented products, curated subscription boxes give consumers the flexibility to test a plethora of products from home. Users can even submit their preferences to tailor the products they receive. The Benchmarking Company found 45% of U.S. women want self-curated beauty boxes.

Trendsetters: Ipsy Glam Bag, Vellabox, Scentbird

Discovery Sets

Trial-size sets let customers test several fragrances before committing to a larger size. In candles and fine fragrance, these scents are often designed to combine. For example, Skylar’s Sample Palette encourages shoppers to “use these delightful minis to discover your new signature scent or layer multiple scents to match your mood.”

Trendsetters: Skylar Sample Palette, Voluspa Votive Candle Set, Ethique Eco-Friendly Hair Sampler

Try our Scent Adventurer collection. Each fragrance stands alone and layers with the other fragrances to create bespoke scents.

Fig & Oak

Earthy yet sheer. The fruit and leaves of the fig tree deepen to a base of oak and moss, revealing a sense of understated sophistication.

Lemon & Amber

Crisp lemon blends with sheer florals against the lingering warmth of amber and musk. The subtlety of this scent lends itself to effortless pairing.

Peach & Musk

A whisper of jasmine reveals notes of velvety white peach over a base of musk. Lends creamy warmth to other layers.

Sea Salt & Water Lily

Gentle greenness mingles with water lily on a subtly tangy base of sea salt and ocean air. Imbues other layers with an airy aquatic feel.

Rose & Oud

Juicy raspberry notes infuse rose petals with jam-like sweetness on an alluring base of precious oud. Adds opulence and sensuality to other layers.

Pear & White Blossom

Juicy notes of crisp green apple and ripe pear bloom into a sensual base of freesia. Accentuates other layers with sweetness and bright floralcy.

To request samples, email [email protected].