Lush floral and juicy fruity are the fragrance themes of this summer. Here are the scents trending across limited-edition and new product launches right now.
Peony is a top fragrance this season and expected to have lasting power. Mrs. Meyer’s launched its limited-edition peony scent across applications while other top brands incorporated the floral aroma in their permanent lines.
The summertime staple fruit lends an invigorating and nostalgic feel to numerous product applications. Fragrance characters range from sweet and juicy to light and refreshing.
Lilac or “millennial purple” is a key color in fashion apparel for the year. Simultaneously, limited-edition home care and popular personal care products feature fragrances with a prominent lilac note.
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