Leading brands are creating products that are gender neutral. We surveyed the market to identify the most popular scents in these universal products. Here are the fragrances trending now.
The refreshing aroma of an oceanside garden features in a range of new products. Fragrances combine notes of sea salt, ocean air, and fresh herbs.
Often associated with cleanliness, minty scents are trending across categories. Perfumer & Flavorist has declared a “minty moment for perfumery” and anticipates that consumers will increasingly buy mint-scented products in reaction to COVID-19.
Classic and sophisticated grapefruit fragrances brighten products created for use by everyone. Grapefruit shines both on its own and in more complex blends. Aesop says, “Our newest body cleanser is an uplifting blend of Petitgrain, Grapefruit and Lemon.”
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