Current Laundry Market: Fragrances and Practices
The Holy Grail of fragrance in laundry products is to effectively deliver the product’s aroma to dry clothes. However, because fragrances are a complex mixture of natural and/or synthetic chemicals of varying volatilities, this goal has proven to be difficult to achieve. The active movement and wide surface area of the wash cycle in combination with heat and motion in the dryer drives off the more volatile, smaller molecules of the top and middle notes. It is the larger molecules of the base notes that last.
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