Why You Need Essential Oils in Your Product Now

Essential oils (EOs), the highly concentrated essences extracted from plants, are experiencing a renaissance. Popular brands are spotlighting EOs in order to appeal to consumers interested in natural products with recognizable ingredient lists, green claims, and wellness benefits. In fact, EOs are so popular it’s projected the global market will reach $11.19 billion by 2022— almost doubling from 2016.

Functional Fragrance is Here

Consumers are taking aromatherapy more seriously as recent studies into the scent-brain connection offer (long suspected) evidence that certain odors create a sense of calm in people. This is good news for fragrance because shoppers want functional products that offer specific health benefits.

With interest in aromatherapy growing, brands are tapping into the trend with popular essential oil claims including stress reduction and improved cognitive function.

Brands tapping into the trend: Valeur Absolue, The Nue Co., Chesapeake Bay, Aveda

What about Safety?

A common misconception is that essential oils are safer than synthetic fragrances. However, many EOs contain contact allergens regulated by European Cosmetics Regulations and must be declared on the product label. When incorporating EOs, it’s important to review the safety and regulatory factors as they relate to your specific product.

Leading brands like Skylar claim to use a combination of non-irritating EOs and synthetic aromas to create clean, hypoallergenic fragrances. The key? Transparency around why your product includes specific ingredients.

Brands tapping into the trend: Skylar, Mrs. Meyer’s, Native, Aesop

How Brands Really Use Essential Oils

“Made with natural essential oils” is one of the hottest product claims today. But what percentage of the formula do EOs make up? It varies by brand and product. Unlike “100% pure essential oils” which are usually too harsh for direct skin contact, trending body oils contain a smaller percentage of EOs.

Major brands like Bath & Body Works scent their products with a blend of essential oils and synthetic aromas. This large olfactive palette enables fragrances impossible to achieve with EOs alone. Meanwhile, trendy clean brands like milk + honey use 100% pure essential oil blends that appeal to savvy consumers seeking all-natural fragrances.

Brands tapping into the trend: Bath & Body Works, Yuni Beauty, Herbivore Botanicals, milk + honey

We created a collection of naturally derived fragrances and essential oil blends using the EOs called out below. Reach out today to try the scents in our Natural Desert Garden.

Petitgrain & Neroli (Fairy Duster)
Eucalyptus, Lavender & Cedar (Lavender Thistle)
Bergamot & Clove (Canary Island Spurge)
Bitter Orange & Coriander (Mojave Blossom)
Lime, Siberian Fir & Frankincense (Mesquite)
Clary Sage, Rosemary & Vetiver (Joshua Tree)
Sage, Tea Tree & Cedar (Wild Sage)
Spearmint & Black Pepper (Ocotillo)

To request samples, email [email protected].

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