Category Archives: Household

Essential Oils Represent Major Growth for Brands

The clean and natural movement put the spotlight on essential oils and now amidst the global pandemic, products featuring EOs are surging in popularity. From fine fragrance to all-purpose cleaners, the global essential oil market is expected to reach USD 14.1 Billion by 2026, growing at a compound annual growth rate (CAGR) of 9.3% from 2020 to 2027 according to Facts & Factors.

EOs in Air Care

Major household brands like Air Wick started incorporating EOs into their products, promoting a “relaxing workspace or a peaceful home environment” with a variety of fragrances made from essential oils. Meanwhile, trendy brands like Wndrmade use a complex blend of 100% pure, wild, and organic essential oils that appeal to mindful consumers seeking all-natural fragrances and EO classics.

Trendsetters: Air Wick Vanilla & Pink Papaya Scented Oil, Wndrmade PCHL Candle, Project 62 Neroli Ylang Ylang + Eucalyptus Room Spray

EOs in Personal Care

Personal care brands are harnessing the power of plant actives and aromatherapy benefits in new product launches. Public Goods, a direct-to-consumer brand, offers personal care products “powered by a blend of essential oils to nourish and cleanse your hair [and skin], rather than using harsh detergents and chemicals that will strip and erode it.” Taos Aer’s artisanal essential oil deodorant scents are made with 100% naturally-derived ingredients that “honor your body with integrity, reliable performance, and clean formulations.”

Trendsetters: Public Goods Shampoo, Taos Aer Palo Santo Blood Orange Deodorant, Jo Malone Lavenderland

EOs in Home Care

Laundry detergents, all-purpose cleaners, and even hand soaps are utilizing essential oils, with 39.8% of essential oils ending up in home use applications according to Grand View Research. The inclusion of essential oils is typically accompanied by suggested aromatherapy benefits. The most popular essential oil, orange oil, now accounts for approximately 23% of the essential oil market by volume according to Trusted Business Insights.

Trendsetters: Gain with Essential Oils, Humble Suds All Purpose Cleaner, Young Living Lushious Lemon Foaming Hand Soap

Try these fragrances infused with essential oils from our new hand soap collection!

Orange Citrus Fragrance

Energizing citrus notes and garden geranium warmed with a spicy undercurrent of ginger.

Featured EOs: Lemon, Ginger, Orange, Coriander, Geranium, Bergamot

Eucalyptus Mint Green Tea Fragrance

An herbal medley of spearmint, eucalyptus and sage infuses green tea with a sense of spa-like relaxation

Featured EOs: Cornmint, Eucalyptus, Spearmint, Sage, Peppermint, Clove Leaf, Bergamot, Lavender, Geranium, Basil

Cherry Blossom Fragrance

Dewy notes of effervescent pink cherry blossom and crisp apple warmed with amber woods

Featured EOs: Orange, Ylang Ylang

To request samples, email [email protected]

Leading Brands Promote Sustainability

Climate change is a top concern of millennial consumers even during the COVID-19 pandemic. As consumers increasingly pay attention to their individual ecological footprints, companies are introducing sustainable formulas and packaging. Here’s a look at the top eco-friendly trends in scented products.

Going Waterless

Mintel reports that consumer demand for water-conscious beauty is growing. In response, personal care brands are releasing water-free products and offerings that do not require water. Procter & Gamble’s Waterless hair care collection aims to “help people of all hair types and textures get great hair without having to use water.”

Trendsetters: Waterless, Pantene Pro-V Waterless, Ethique

Recycled & Recyclable

New and established brands are investing in post-consumer recycled plastic containers designed to be recycled after use. In fact, the global post-consumer recycled plastics market is projected to reach 18.8 billion by 2025, growing at a CAGR of 8.3% from 2020 to 2025, reports MarketsandMarkets.

Trendsetters: Seventh Generation, Method, Burt’s Bees

Biodegradable Paper

More brands are using biodegradable paper packaging to cut down on plastic waste. For example, By Rosie Jane candles are “packaged in 100% recyclable materials” and Native’s Plastic Free Deodorant “is made from paperboard and ships in a 100% recycled paper mailer.”

Trendsetters: By Rosie Jane, Native, Seed Phytonutrients

Try these fragrances inspired by trending sustainable products.

Cozy Gingersnap Fragrance
This confection of freshly-grated ginger and vanilla is warmed by hints of bright, peppery juniper berry and cozy kitchen spices.
Top: Juniper Berry
Middle: Ginger & Clove
Base: Cinnamon & Vanilla

Yuzu Lemongrass Fragrance
Notes of lemongrass and kumquat add a clean citrus sparkle to this refreshing yuzu scent over a zesty touch of ginger.
Top: Lemongrass
Middle: Yuzu & Kumquat
Base: Ginger

Tropical Fig Fragrance
Notes of creamy fig and tropical gardenia exude down-to-earth luxury and warmth against a sophisticated
amber backdrop.
Top: Fig
Middle: Gardenia
Base: Amber

To request samples, email [email protected]

Autumn Aromas

As the weather cools, new fragrances bring warmth to scented products. Here’s what we’re smelling across seasonal and limited-edition releases this fall.

Earthy Citrus

Herbal and woody notes add earthy complexity to citrus scents. White Barn describes its Fall Citrus Harvest fragrance as “a golden, earthy blend of zesty lemon, mint leaves and thyme.”

Trendsetters: White Barn Fall Citrus Harvest Gentle Foaming Hand SoapYankee Candle Fallen Leaves CandleLush Bat Art Bath Bomb

Dark Florals

Brands offer a seductive take on floral scents for fall and winter, blending strong florals with spicy and woody notes. Sana Jardin’s Jaipur Chant and Victoria’s Secret Lotus Desire mean to evoke an evening garden.

Trendsetters: Mrs. Meyer’s Mum Multisurface Cleaner, Victoria’s Secret Lotus Desire Fragrant Moisturizing Body Lotion, Sana Jardin Jaipur Chant

Pumpkin Latte

The pumpkin spice latte trend is still going strong. Inspired by the beloved fall beverage, fragrances combine notes of creamy vanilla, fall spices, and of course pumpkin.

Trendsetters: Bath & Body Works Marshmallow Pumpkin Latte Gentle Foaming Hand Soap, Voluspa Spiced Pumpkin Latte Home Ambiance, Nest Pumpkin Chai Candle

To request samples, email [email protected]

Fragrances for Hand Sanitizer Infused with Essential Oils – Available Now!

25 lb. minimum order quantity

Orchidia Fragrances is proud to serve our customers who are making critical sanitizing and disinfecting products. We are thrilled to introduce a collection of fragrances infused with essential oils. The collection includes scents that mask even the most challenging bases.

Fragrances Signal Clean

When dealing with invisible pathogens, people think their hands are clean based on how they smell. Our fragrances have the clean aroma that consumers rely on.

French Lavender

Comforting and clean. Aromatic notes of fresh lavender and lemon softened by a background of subtle jasmine, musk and amber.

Eucalyptus Spearmint

An immensely popular scent, this blend of cool eucalyptus and spearmint is distinctively soothing.

Fresh Water Cucumber

A refreshingly clean fragrance with a vibrant, watery feel. Fresh cucumber bursting with fruity berries and pineapple on a background of sheer freesia and cyclamen.

Classic Clean

In this market-leading scent, an accord of juicy lemon and lime combines with splashes of crisp green notes and refreshing florals.

Mint

A cooling and clean mint fragrance containing elements of wintergreen, spearmint, and natural peppermint essential oil.

Mask Odors in Challenging Bases

Need to cover an unpleasant smell in your base? These fragrances excel at masking odors.

Green Apple

A fresh and fruity blend of juicy apple, green notes, and pear. This fragrance also acts as an excellent masking scent for product bases with challenging odors.

Musk Floral

A bouquet of sparkling aldehydic florals with a base of smooth tonka and musk. Also an excellent masking fragrance for product base odors.

Fresh Orange

Another great masking fragrance for product bases. This simple orange scent blends notes of sweet tangerine, juicy orange, and refreshing bergamot.

25 lb. minimum order quantity

The Latest in Home Care: Premium, Botanical & Aromatherapy

Increasingly mindful of their wellness and stress, consumers want to treat themselves through everyday purchases. This shift is driving growth in the household & cleaning market where premium and plant-based positionings are on the rise. New home care launches feature sophisticated botanical scents designed to transform daily chores into indulgent experiences. Read on to learn how brands are tapping into the trend.

Sophisticated Herbs

As more luxury brands target home care consumers, mass-market brands are also conveying premium positioning. One way is by using complex scents with invigorating herbal notes. Garden herbs, including rosemary, sage, and thyme, are especially popular.

Method’s Dish Soaps (launched February 2020) claim to “step up your sink side style” with sleek new packaging and sophisticated fragrances such as basil, lemongrass, and rosemary. Bona Hardwood Floor Cleaner uses “a blend of precious woods, freshly picked herbs and highlights of peony and eucalyptus.”

Trendsetters: Bona Hardwood Floor Cleaner Cedar Wood Scent, Method Rosemary Dish Soap, Seventh Generation EasyDose Alpine Falls Laundry Detergent

Essential Oils for Aromatherapy

Consumer interest in essential oils and aromatherapy is driving new product development in the household & cleaning market. Aromatherapy was the 6th most common positioning for new home freshener launches in the first half of 2019.

Introduced in January 2020, Capri Essentials claims its “Sweet Basil cleansers feature a special blend of basil, almond oil, eucalyptus and peppermint essential oils that are known to help relieve fatigue, control stress and promote feelings of well-being and balance.”

Trendsetters: Capri Essentials All Purpose Cleaner, Kbk Organics Aromatherapy Laundry Powder, ECOS Breeze Room Spray

Roses in Bloom

Once associated with old-fashioned beauty products, rose perfumes have made a comeback with millennials and are even considered gender-neutral. The flower has made its way into array of household & cleaning products from glass cleaner to pillow spray. In fact, the number of new launches with rose have steadily grown since 2017 (Innova Market Insights).

Trendsetters: Downy Infusions Bliss Sparkling Amber and Rose Dryer Sheets, Dawn Pomegranate & Rose Water Dishwashing Liquid, Mrs. Meyer’s Rose Multi-Surface Cleaner

Top Fragrance Trends Driven by Millennials

Millennials are transforming the way brands do business. As the largest and most diverse consumer group, millennials demand transparency, seek authenticity, and embrace individuality. It’s no wonder they’re driving some of the most influential trends in the fragrance industry. Here are the top millennial fragrance trends to keep in mind.

Unique Aromas

Millennials want products tailored to them as an individual— and they don’t want to smell like everyone else. Forbes reports that 23% of consumers would try a more expensive personal care product if it had a unique aroma.

Products with unusual fragrance notes (think saffron, cannabis, and smoke) are meeting this demand. Niche scents will likely continue gaining popularity since, according to NPD Group, millennials curate fragrance wardrobes that reflect their different personalities and moods.

Trendsetters: Clean Reserve Sueded OudNest IndigoBoy Smells Purple Kush

Authentic Stories

From craft beer to reclaimed wood furniture, millennials are choosing products with authentic stories of craftsmanship. Fragrance brands are tapping into the trend by marketing artisan experiences.

A growing number of brands such as Phlur and Henry Rose spotlight the Perfumers who created their fragrances on their websites. And when you shop at Le Labo in-store, the Sales Associate hand-blends the bottle before your eyes.

Trendsetters: Le Labo, Phlur, Henry Rose

Genderless Positioning

As millennials challenge gender stereotypes, brands are breaking away from traditional gender-based fragrance categories in favor of scents designed for all.

Sheer nondescript musky scents like Juliette Has a Gun Not a Perfume and Glossier You appeal to consumers who ultimately want to smell like themselves but better.

Other more complex fragrances such as Byredo’s Super Cedar blend traditionally masculine and feminine notes like vetiver and rose.

Trendsetters: Juliette Has a Gun Not a Perfume, Glossier You, Byredo Super Cedar

Clean & Natural Claims

Compared to previous generations, millennial consumers are focused on leading healthy lifestyles and supporting ecofriendly companies. They choose clean products which often means natural. In fact, 75% of millennial women prefer buying natural products, Grand View Research reports.

Popular natural fragrance claims include “made with essential oils” and “sustainable.” While fragrances made with essential oils can include both synthetic and natural aromas, a growing number of brands use 100% natural scents to appeal to savvy consumers.

Trendsetters: Mrs. Meyer’s, Herbivore Botanicals, Native

Try our fragrances inspired by the latest millennial trends.

Iredale Eau de Parfum
Inspired by the wreckage of the Peter Iredale on the shores of the Pacific Northwest, the essence of smoldering driftwood intermingles with notes of surf and sea. Mineral accords converge with salty brine, flotsam, and ambergris, while hints of balsam fir, peppercorn, and oud suggest the temperate rainforest just off the shoreline.

Top: Sea Salt & Cracked Peppercorn
Middle: Balsam Fir, Ocean Surf & Earth Minerals
Base: Scorched Driftwood, Oud & Ambergris

Brit Royale
A British twist on the classic fougere. Airy top notes of pepper and cardamom meld with the comforts of tea, while elemi and ginger diffuse a peppery warmth throughout the base. A subtle whisper of shaving cream adds a hint of well-groomed charm along with the touch of worn leather luggage blending to aged vetiver wood.

Top: Tea, Pepper & Cardamom
Middle: Leather & Shaving Cream
Base: Elemi, Vetiver & Ginger

Nude Beach
A beachside twist on the skin scent trend. Warm spice notes combine with cool eucalyptus, juicy melon and sheer water lily to evoke the warmth of sun and wet sand on skin, drifting to a sensual base of crushed seashells, musk and amber.

Top: Cardamom & Eucalyptus Leaf
Middle: Melon & Water Lily
Base: Crushed Seashells, Musk & Amber

Vetiver Orris
The tension between earthy and sweet notes fills this fragrance with a sense of mystery. A delicate accord of powder-sweet violet and jasmine opens while myrhh and patchouli radiate on a dark base of orris root and vetiver.

Top: Jasmine & Violet
Middle: Myrhh & Patchouli
Base: Orris Root & Vetiver

Natural Glacier
This all-natural fragrance brings an appealing fruity depth to the cool clean of spearmint in a way that works well in most product types. Notes of fresh-squeezed lime and juicy melon enhance a heart of natural spearmint leaf.

Top: Lime
Middle: Spearmint
Base: Melon

To request samples, email [email protected]

Save the Date: Behind the Fragrance 2019

Test your nose and develop your olfactive ability in small groups led by Orchidia Perfumers. This training will teach you how perfumers use fragrance families to build signature fragrances. You will also have the opportunity to create your own fragrance blend in a finished product application.

We’re delighted to offer this training as a complimentary education event.

When and Where: Tuesday, March 26th at Avenue of the Arts Hotel

Click here to RSVP.

Market Leading Laundry Care Fragrances

Inspired by leading brands, our line offers 14 different aromas, ranging from complex and sophisticated to trendy and innovative types. Fragrances include Method Type Ginger Mango type, Gain Type Cool Water Blossom Type, and Downy Type Botanical Mist Type.

LAUNDRY DETERGENT FRAGRANCES
Method Ginger Mango Type ORC1802318
Light and natural-smelling, this fragrance provides freshness with a top of ginger, tropical mango, and pineapple. A light floral heart is balanced with warm notes of sandalwood, amber, and musk at the dry-down.
Top: Hawaiian Ginger, Island Pineapple, Tropical Mango
Middle: Light Jasmin and hints of Rose
Base: Creamy Sandalwood, Soft Amber and White Musk

Persil Intense Fresh Type ORC1802352
This crisp fragrance blends leafy green notes with bright citrus and lemon at the top. The heart combines white florals and green violet with mint undertones, over a­n airy ozone accord with amber and fruity musk at the dry-down.
Top: Citrus, Lemon, Green
Middle: White Floral, Tuberose, Violet, Ozone
Base: Ozone, Amber, Fruity Musk 

Mrs. Meyer’s Honeysuckle Type ORC1802248
This fragrance opens with a lush green accord paired with zesty orange and melon. The heart is composed of jasmine petals and sweet honeysuckle blossoms. The dry-down blends sugary honey with oriental spice to create a balanced scent.
Top: Lush Green Accord, Orange, Melon
Middle: Jasmine Petals, Honeysuckle Blossoms
Base: Sweet Honey, Oriental Spice

A&H Tropical Paradise Type ORC1802316
This fragrance captures the essence of sparkling ocean water, juicy pineapple, and lush greenery. The heart blends sun-kissed florals of plumeria, orange blossom, and muguet with a long-lasting base of golden amber, creamy sandalwood, and musk.
Top: Watery, Green, Pineapple, Orange, Melon
Middle: Orange Blossom, Rose, Muguet, Plumeria, Apple
Base: Amber, Sandalwood, Musk

Tide Botanical Rain Type ORC1802315
A cool warmth of tropical fruits and floral notes mixed with zesty citrus and blue ozone notes brings a delightful bliss. The base combines white amber and satin musk for a cozy and relaxed feeling.
Top: Green, Citrus, Orange, Bergamot, Ozone, Marine
Middle: Floral, Fruity, Jasmine, Orange Flower, Ylang, Red Berries
Base: Amber, Musk 

Purex Linen & Lilies Type ORC1802387
This linen and lily type fragrance captures nature’s sheer beauty in every drop. An airy white floral bouquet is infused with zesty citrus, doused in exotic fruits and clean gentle musks.
Top: Citrus Accord, Green Petals
Middle: Watery Lily, Sambac Jasmine, White Neroli
Base: Sheer Musks, Sweet Balsamic

Gain Cool Water Blossom Type ORC1802414
Fruity green notes and red currant are bolstered by sheer and subtle white florals, highlighted with contemporary ozonic flair. A finishing touch of bright and full-bodied amber, modern musk, and woods renders a progressive take on the current detergent market.
Top: Green Apple, Bartlett Pear, Red Currant, Ozone
Middle: Sheer White Florals
Base: Amber, Clean Musk, White Woods

FABRIC SOFTENER FRAGRANCES
Suavitel Sunset Rose Type ORC1802362
This bold floral fragrance opens with modern red rose, freshened with nuances of clean fruit. A deep rose heart enhances the depth, over a base of heavy white floralcy, musk, amber, and sandalwood for longevity.
Top: Red Rose with hints of Red Fruit
Middle: Rose Damascenia and Heliotrope
Base: Provence Tuberose, Mysore Sandalwood, Amber and Musk

Downy Sun Blossom Type ORC1802354
Dancing yellow sunflowers and colorful wildflowers are surrounded by joyful spice notes, embedded with juicy berries and green apples with a velvety, sweet dry-down.
Top: Bright Green Spicy Leaves
Middle: Marine, Berry Fruit, Orange Flower, Ylang-Ylang
Base: Honey, Velvety Woods, Oak Moss, Creamy Tonka Bean

Snuggle Lavender & Vanilla Orchid Type ORC1802356
Bright fruits and crisp citrus sparkle over a heart of soothing lavender, warm white florals, and a hint of tropical orchid. The base combines cozy vanilla, exotic woods, and a hint of musk.
Top: Fruity, Herbal, Citrus
Middle: Lavender, Jasmine, White Floral, Orchid
Base: Vanilla, Amber, Sandalwood, Musk

Gain White Tea & Lavender Type ORC1802282
Crisp green apple and succulent pear are blended with soft rose, lavender, and subtle tea notes for an invigorating aroma. Creamy musk, rich amber, and velvety woods round out the fragrance for a long-lasting impression.
Top: Pineapple, Pear, Green Apple, Watery
Middle: Damask Rose, Lavender, Lily, Heliotrope
Base: Amber, Musk, Woody

Downy Amber Blossom Type ORC1802223
A citrus accord of bergamot, orange, and lime intertwine with juicy fruit notes at the top. Lily of the valley, rose petals, and gardenia blossom form a vibrant bouquet at the heart. The fragrance ends in a trail of blanched driftwoods, amber, and white sheer musk creating a long-lasting effect.
Top: Bergamot, Orange, Lime, Fruity
Middle: Lily of The Valley, Rose, Gardenia
Base: Driftwoods, Amber, White Musk

Downy Botanical Mist Type ORC1802310
This fragrance opens with a watery green note accented by tropical pineapple, red juicy fruits, and a bouquet of roses, jasmine, and blue violet. At the base, warm amber, sheer musk, and sweet creamy vanilla creates a long-lasting impression.
Top: Anise, Marine, Pineapple, Citrus, Green
Mid: Red Fruit, Rose, Fruity, Floral, Jasmine, Violet
Base: Amber, Musk, Vanilla, Sweet

Snuggle Island Hibiscus & Rainflower Type ORC1802406
Juicy pineapple, sweet mango, and creamy coconut meets a bouquet of soft white florals and island hibiscus. Deepened by clean white musk and notes of driftwood, the overall composition of this fragrance suggests warm, exotic tropical offerings.
Top: Pineapple, Mango, Papaya
Middle: Bouquet of Tropical White Florals, Hibiscus, And Lotus, Island Coconut
Base: White Musk, Sun-bleached Driftwood

For a sample or to learn more about our Market Leading Laundry Care Fragrances, please contact us at (630) 932-8101 or [email protected].

Orchidia Visits ScentsAbility

ScentsAbility is an inspiring organization that helps individuals with intellectual and developmental disabilities by providing job training, employment, and supported housing to disabled young adults. Their trainees become part of ScentsAbility’s retail and manufacturing operations.

During the visit, Technical Sales Representative Matt Trotter and Sales Manager Mike Mack gave a fragrance training seminar to the young adults at ScentsAbility. They smelled through several candle fragrances and were taught how to categorize fragrances into different families. They were also taught how to rename a fragrance using their newly learned fragrance categories.

Matt and Mike had a great time working with ScentsAbility’s young adults and were overwhelmed by their respectful, happy, and loving attitude.

Visit scentsability.org to learn more about what they do!

Behind the Fragrance: A Closer Look at Fragrance Families


Join us on Thursday, September 27 for a special fragrance training event!

This complimentary full-day partner education program will be held at the College of DuPage Culinary & Hospitality Center in Glen Ellyn, IL. Behind the Fragrance: A Closer Look at Fragrance Families will be a fully hands on and interactive training teaching six important fragrance families: Floral, Animalic, Citrus, Woody, Herbal, and Green. Upon completion, our partner will gain a better understanding of the six fragrance families and how they are used to create fragrances.

Participants will also have an opportunity to make their own fragrance blends in different applications. To register, please complete the form on our website or contact your local sales representative. Attendance is limited to the first 50 registrants.