Trending Kids’ Fragrances

While back to school looks different for everyone this fall, families are stocking up on seasonal essentials and learning supplies. Here is a look at the top trends in kids’ fragrances with notable product launches to engage the senses.

Wonderful Watermelon

Fruity fragrances remain hugely popular for children and watermelon scents are trending across product categories.

Trendsetters: More Than Magic Watermelon Hand Sanitizer, Dial Kids Tear Free Watery Melon Body Plus Hair Wash, Pillow Pets Sweet Scented Watermelon Ladybug Plush Toy.

Classic Sweets

The Toy Association identified nostalgic brands as a key trend for 2020. Look for sweet treats inspiring fragrances and imagery in toys and stationery.

Trendsetters: Dr. Stinky’s Scratch-N-Sniff Stickers Charleston Chew, Kid Robot Yummy World Sandy Neopolitan Ice Cream Sandwich Plush, MGA Num Noms Snackables Silly Shakes Candy Corn Smoothie

Great Green Apple

Consumers commonly associate the smell of green apple with “fresh” and “clean,” making it one of the most popular fragrance notes in kids’ personal care products.

Trendsetters: Suave Silly Kids Apple 3in1 Shampoo + Conditioner + Bodywash, Aussie Kids Bloomin’ Apple Detangler, The Mane Choice Green Apple Kids Leave-In Conditioner

Super Stinky

Uniquely smelly scents— think Socks, Dirt, and Moldy Sponge, bring a fun surprise to stationery and toys.

Trendsetters: Crayola Silly Scents Stinky Crayons, TOMY Stink Bomz Plush, Trend Enterprises Zombie Fruit Dirt Scent Scratch ‘n Sniff Stinky Stickers

To request samples, email [email protected].

The Top Trending Gender Neutral Scents

Leading brands are creating products that are gender neutral. We surveyed the market to identify the most popular scents in these universal products. Here are the fragrances trending now.

Seaside Herbs

The refreshing aroma of an oceanside garden features in a range of new products. Fragrances combine notes of sea salt, ocean air, and fresh herbs.

Trendsetters: Bath & Body Works Seaside Lavender Candle, Method Beach Sage Liquid Fabric Softener, Raw Sugar Peppermint & Sea Salt Hand Sanitizer

Cool Mint

Often associated with cleanliness, minty scents are trending across categories. Perfumer & Flavorist has declared a “minty moment for perfumery” and anticipates that consumers will increasingly buy mint-scented products in reaction to COVID-19. 

Trendsetters: Mrs. Meyer’s Peppermint Multi-Surface Everyday Cleaner, Ooly Pastel Mints Scented Highlighters, Garnier Fructis Invisible Dry Shampoo Mint Mojito

Uplifting Grapefruit

Classic and sophisticated grapefruit fragrances brighten products created for use by everyone. Grapefruit shines both on its own and in more complex blends. Aesop says, “Our newest body cleanser is an uplifting blend of Petitgrain, Grapefruit and Lemon.”

Trendsetters: Aesop Citrus Melange Body Cleanser, Molton Brown Vetiver And Grapefruit Eau De Parfum, Nest Grapefruit Reed Diffuser

To request samples, email [email protected].

Meet Armando Baez, Key Account Manager for Orchidia Fragrances

Road to Orchidia Fragrances

I began working at Orchidia in 2013. I had worked in different labs but Orchidia’s philosophy of promoting from within was the deciding factor for me. In fact, one of my biggest accomplishments at Orchidia was my promotion to Key Account Manager. I quickly learned that Orchidia’s work environment is very friendly and everyone is passionate about what they do, and I think that translates into our fragrances.  

Most Memorable Orchidia Project 

Orchidia’s tradeshow booths have always been extravagant and unique. The brainstorm for one year’s tradeshow booth was to create an immersive virtual reality experience that included fragrance. I was able to contribute to the project by providing a company that created a scent dispensing mechanism that worked directly with the virtual reality experience. I had only learned of the company by attending technical symposiums in Asia that are based around fragrance technologies. I believe this all speaks to Orchidia’s innovative spirit. 

Favorite Thing About Working at Orchidia 

The people! I created lifelong friendships working at Orchidia and being apart of different departments has just introduced me to more amazing coworkers. 

Interesting Facts! 

  • Favorite Fragrance: Cherry. A certain cherry scent takes me back to my childhood.
  • Favorite Hobby: Fitness. I love finding new and exciting ways to exercise and believe it to be the best treatment for mind, body, and soul.
  • Fun Fact coworkers don’t know: Due to the quarantine, I had to find more creative ways to exercise at home and yoga has definitely been my favorite. I’ve become an amateur yogi!

Summer Scents Trending Across Product Categories

Lush floral and juicy fruity are the fragrance themes of this summer. Here are the scents trending across limited-edition and new product launches right now.

Blooming Peony

Peony is a top fragrance this season and expected to have lasting power. Mrs. Meyer’s launched its limited-edition peony scent across applications while other top brands incorporated the floral aroma in their permanent lines.

Trendsetters: Mrs. Meyer’s Peony Dish Soap, Dove Renewing Peony and Rose Oil Body Wash, Avon Flourish Peony Rosé Eau De Parfum

Succulent Peach

The summertime staple fruit lends an invigorating and nostalgic feel to numerous product applications. Fragrance characters range from sweet and juicy to light and refreshing.

Trendsetters: Bath & Body Works Georgia Peach Candle, Victoria’s Secret Peach Nectar Lip Gloss, Vagisil Scensitive Scents Peach Blossom Bath Bomb

Lush Lilac

Lilac or “millennial purple” is a key color in fashion apparel for the year. Simultaneously, limited-edition home care and popular personal care products feature fragrances with a prominent lilac note.

Trendsetters: Febreze Lilac & Violet Car Air Freshener, Native Lilac & White Tea Deodorant, Love Beauty & Planet Indian Lilac and Clove Leaf Shampoo

To request samples, email [email protected]

Brands Shift How Consumers Trial New Products

With limited in-store interaction, brands must change how consumers test new products. This month, The Benchmarking Company conducted a study that found 73% of U.S. women intend to continue buying beauty products online-only even after shelter in place mandates are lifted. For products where fragrance is an integral part of the user experience, brands offer alternatives to testing in person. Here are three ways companies are pushing the trial of new products.

Regimen Kits

In personal care, regimen kits offer full beauty routines in a smaller size with a lower cost commitment. The Benchmarking Company found 42% of U.S. women currently want regimen kits that meet their specific beauty needs.

Trendsetters: Target Beauty Men’s Grooming Kit, Bliss Spa to Glow Gift Set, elf Cosmetics Skin Hit Kit

Curated Subscription Boxes

In scented products, curated subscription boxes give consumers the flexibility to test a plethora of products from home. Users can even submit their preferences to tailor the products they receive. The Benchmarking Company found 45% of U.S. women want self-curated beauty boxes.

Trendsetters: Ipsy Glam Bag, Vellabox, Scentbird

Discovery Sets

Trial-size sets let customers test several fragrances before committing to a larger size. In candles and fine fragrance, these scents are often designed to combine. For example, Skylar’s Sample Palette encourages shoppers to “use these delightful minis to discover your new signature scent or layer multiple scents to match your mood.”

Trendsetters: Skylar Sample Palette, Voluspa Votive Candle Set, Ethique Eco-Friendly Hair Sampler

Try our Scent Adventurer collection. Each fragrance stands alone and layers with the other fragrances to create bespoke scents.

Fig & Oak

Earthy yet sheer. The fruit and leaves of the fig tree deepen to a base of oak and moss, revealing a sense of understated sophistication.

Lemon & Amber

Crisp lemon blends with sheer florals against the lingering warmth of amber and musk. The subtlety of this scent lends itself to effortless pairing.

Peach & Musk

A whisper of jasmine reveals notes of velvety white peach over a base of musk. Lends creamy warmth to other layers.

Sea Salt & Water Lily

Gentle greenness mingles with water lily on a subtly tangy base of sea salt and ocean air. Imbues other layers with an airy aquatic feel.

Rose & Oud

Juicy raspberry notes infuse rose petals with jam-like sweetness on an alluring base of precious oud. Adds opulence and sensuality to other layers.

Pear & White Blossom

Juicy notes of crisp green apple and ripe pear bloom into a sensual base of freesia. Accentuates other layers with sweetness and bright floralcy.

To request samples, email [email protected].

Fragrances for Hand Sanitizer Infused with Essential Oils – Available Now!

25 lb. minimum order quantity

Orchidia Fragrances is proud to serve our customers who are making critical sanitizing and disinfecting products. We are thrilled to introduce a collection of fragrances infused with essential oils. The collection includes scents that mask even the most challenging bases.

Fragrances Signal Clean

When dealing with invisible pathogens, people think their hands are clean based on how they smell. Our fragrances have the clean aroma that consumers rely on.

French Lavender

Comforting and clean. Aromatic notes of fresh lavender and lemon softened by a background of subtle jasmine, musk and amber.

Eucalyptus Spearmint

An immensely popular scent, this blend of cool eucalyptus and spearmint is distinctively soothing.

Fresh Water Cucumber

A refreshingly clean fragrance with a vibrant, watery feel. Fresh cucumber bursting with fruity berries and pineapple on a background of sheer freesia and cyclamen.

Classic Clean

In this market-leading scent, an accord of juicy lemon and lime combines with splashes of crisp green notes and refreshing florals.

Mint

A cooling and clean mint fragrance containing elements of wintergreen, spearmint, and natural peppermint essential oil.

Mask Odors in Challenging Bases

Need to cover an unpleasant smell in your base? These fragrances excel at masking odors.

Green Apple

A fresh and fruity blend of juicy apple, green notes, and pear. This fragrance also acts as an excellent masking scent for product bases with challenging odors.

Musk Floral

A bouquet of sparkling aldehydic florals with a base of smooth tonka and musk. Also an excellent masking fragrance for product base odors.

Fresh Orange

Another great masking fragrance for product bases. This simple orange scent blends notes of sweet tangerine, juicy orange, and refreshing bergamot.

25 lb. minimum order quantity

Brands Emphasize Comfort in Uncertain Times

For millions of consumers practicing social distancing, daily life has moved almost entirely inside the home. Due to limited physical contact, self-sufficient consumers are making essential supplies and learning DIY skills like baking bread and raising chickens. They are also seeking ways to combat the negative effects of social isolation on their health. In response, brands are rushing to communicate how their products remain relevant in this new reality.

During this uncertain time, leading retailers and consumer brands are positioning scented products as tools to create a healthy home life. Ambassadors for skincare brand Kiehl’s share at-home facials and self-care beauty routines with customers online. Target encourages shoppers to “set a calm scene, enhance your atmosphere and self-care routine” with home fragrance. Nordstrom lets shoppers search for products according to timely categories, including “At-Home Beauty Maintenance” and “Be Well.”

Screen image from Target.com

Fragrance is a powerful way to inspire comfort and the right aroma will convey your brand ethos. Our team is ready to help you select the best aroma for your product. We invite you to explore our Rustic Charm collection for air care and personal care which captures the comfort and simplicity of country living.

To request samples, please email [email protected].

Responding to the Covid-19 Crisis

We caught up with Laura Dembitzer, Director of Marketing & Communications, to discuss how Flavorchem and Orchidia Fragrances are responding to the Covid-19 crisis and what the future holds for the flavor & fragrance Industry.

How has the pandemic affected the demand for flavor and fragrance ingredients?

As restaurants and food service establishments close or limit service, sales of retail grocery items continue to surge. We are experiencing an increase in order volume for flavor and color ingredients to keep up with this rising demand. Retailers are under great pressure to restock cleaning and sanitizing products, a critical public health need. Fragrance is a key ingredient in these products and production is especially critical now to meet the sudden increased consumer and retail demand.

What long-term impacts do you foresee for food and fragranced products?

We will see policy changes across the board. Many of the leading restaurant chains and food delivery platforms in the US have already made changes to their employee benefits and operations, in addition to implementing new sanitation processes. The pandemic will have lasting impacts on consumer behavior and business operations. We are taking a proactive approach to ideating new ways of doing business in a virtual environment to service and support our customers. This will include virtual food demos, tastings, fragrance trainings and innovation sessions.

Practically speaking, can you tell us more about what measures Flavorchem and Orchidia Fragrances are taking to prevent the spread of COVID-19 between workers in plants, warehouses, and other operational facilities?

We implemented a Covid-19 response plan that outlines the company’s preventative measures. A few highlights include sanitizing common touch surfaces like keyboards, door handles, and chairs at least twice during each shift by authorized personnel. As an added safety precaution, we adjusted shifts to provide greater separation of employees. This is meant to allow time for the sanitizers to work and for air exchange. We are extremely grateful to all our dedicated employees who have changed their daily lives to accommodate these shift changes. Contactless drop zones have been designated across our campus for items that need to pass between multiple departments.

If any worker in a plant, warehouse, or other operational facility tests positive for COVID-19, what are you prepared to do to prevent other workers from contracting the virus?

The health and wellness of our employees, customers and partners is our top priority. We are prepared to do whatever is necessary to keep our employees safe and healthy. As long as we are able, our global operations will continue to function even under the most stringent protocols, so we can do our part to keep supply chains open and support essential food and fragrance manufacturing.

The Latest in Home Care: Premium, Botanical & Aromatherapy

Increasingly mindful of their wellness and stress, consumers want to treat themselves through everyday purchases. This shift is driving growth in the household & cleaning market where premium and plant-based positionings are on the rise. New home care launches feature sophisticated botanical scents designed to transform daily chores into indulgent experiences. Read on to learn how brands are tapping into the trend.

Sophisticated Herbs

As more luxury brands target home care consumers, mass-market brands are also conveying premium positioning. One way is by using complex scents with invigorating herbal notes. Garden herbs, including rosemary, sage, and thyme, are especially popular.

Method’s Dish Soaps (launched February 2020) claim to “step up your sink side style” with sleek new packaging and sophisticated fragrances such as basil, lemongrass, and rosemary. Bona Hardwood Floor Cleaner uses “a blend of precious woods, freshly picked herbs and highlights of peony and eucalyptus.”

Trendsetters: Bona Hardwood Floor Cleaner Cedar Wood Scent, Method Rosemary Dish Soap, Seventh Generation EasyDose Alpine Falls Laundry Detergent

Essential Oils for Aromatherapy

Consumer interest in essential oils and aromatherapy is driving new product development in the household & cleaning market. Aromatherapy was the 6th most common positioning for new home freshener launches in the first half of 2019.

Introduced in January 2020, Capri Essentials claims its “Sweet Basil cleansers feature a special blend of basil, almond oil, eucalyptus and peppermint essential oils that are known to help relieve fatigue, control stress and promote feelings of well-being and balance.”

Trendsetters: Capri Essentials All Purpose Cleaner, Kbk Organics Aromatherapy Laundry Powder, ECOS Breeze Room Spray

Roses in Bloom

Once associated with old-fashioned beauty products, rose perfumes have made a comeback with millennials and are even considered gender-neutral. The flower has made its way into array of household & cleaning products from glass cleaner to pillow spray. In fact, the number of new launches with rose have steadily grown since 2017 (Innova Market Insights).

Trendsetters: Downy Infusions Bliss Sparkling Amber and Rose Dryer Sheets, Dawn Pomegranate & Rose Water Dishwashing Liquid, Mrs. Meyer’s Rose Multi-Surface Cleaner

COVID-19 UPDATE FROM ORCHIDIA FRAGRANCES

To Our Valued Customers and Partners,

As the unprecedented coronavirus (COVID-19) pandemic develops, our top priority at Orchidia Fragrances is the continued safety of our employees, customers, and suppliers. We are closely monitoring the rapidly changing situation and implementing measures to ensure the health of our employees and deliver customer orders safely and on time.

Orchidia Fragrances is functioning at full capacity by instituting a robust operational and sanitation response plan that is reviewed and updated daily based on recommendations from the Centers for Disease Control and Prevention (CDC), federal, state, and local health experts and in accordance with industry best practices. All employees that can work from home have been instructed to do so. We will continue to closely monitor the supply chain and advise customers should we experience any delays in raw materials.

We are proud to meet the needs of our customers who are providing critical household cleaners and disinfectants to retailers and institutions across the country and around the globe. Orchidia Fragrances is ready to help supply ingredients to support the manufacturing and production of existing essential items. If your company needs fragrance ingredients, please email [email protected].

Communication is more important than ever in these times of uncertainty. Additional updates with pertinent information will be provided as the situation changes. We are grateful for your business and support during this challenging time.

Thank you,

The Orchidia Fragrances Team